The 14th Shanghai International Tea Expo 2017
Shangcha Bo Zi [2016] 018
About participating in the "2017 14th Shanghai International Tea Expo"
Invitation letter
Time: May 18-21, 2017 (Thursday, Friday, Saturday and Sunday)
Venue: Shanghai World Expo Exhibition Center (No. 850, Bocheng Road, Pudong)
Governments, tea offices, associations and related tea enterprises of tea-producing areas:
I. Overview of the exhibition
In order to build tea brand, expand tea market and prosper tea economy, with the approval of Shanghai Municipal Commission of Commerce, The 14th Shanghai International Tea Expo 2017, co-sponsored by China Tea Circulation Association, Hangzhou Tea Research Institute of All-China Supply and Marketing Cooperative Federation, Shanghai Economic Youth League Federation, Shanghai Federation of Commerce, Shanghai Tea Industry Association and other units, will appear again in Shanghai World Expo Exhibition and Exhibition Center from May 18 to 21. We will continue to give full play to Shanghai's leading role in internationalization, specialization and marketization, strengthen the role of the bridge and link between the main selling area and the tea producing areas, display global tea products, and build an international trading platform.
After several years of development, "Shanghai International Tea Expo 2017" has become a tea industry event attracting global attention, with the largest scale, the highest industry specifications, the most abundant tea products and the most complete derivatives, which has been widely recognized by colleagues in the industry. With an exhibition area of 35,000 square meters and 2,000 booths, the exhibition integrates brand display, investment promotion, Pujiang tea discussion, famous tea selection, expert guidance, process production and tea art performance. It introduces the concept of "new ideas, new measures, new markets and new business opportunities", integrates into the international market, guides scientific and technological innovation, and expands industry exchanges. Create the core competitiveness of Chinese tea products from a new perspective.
Your participation will add more dazzling to the exhibition, we look forward to your presence!
Ii. Review of the last Exhibition
The 2016 Shanghai Tea Expo, held for the first time in Shanghai World Expo Exhibition and Exhibition Center, covers an exhibition area of more than 25,000 square meters, with complete tea subdivisions and wide regional distribution. Six tea categories are displayed in a balanced manner, and the derivative exhibits are rich and colorful: Purple sand, ceramics, tea packaging, tea cans, bamboo tea ware, tea clothing, incense, tea home, tea crafts, tea supplies, tea space art let the audience dizzying, Korean silver pot, Japanese iron pot, Taiwan pottery, all kinds of elegant pottery tea ware have appeared.
This exhibition brought together the government exhibition group of tea producing areas, China's top 100 tea enterprises, brand tea enterprises and local leading tea enterprises: Sri Lanka Black Tea Exhibition Group, Malaysia Damacang Tea Exhibition Group, Nepal Alpine Organic Black Tea Exhibition Group, German Herbal Tea Exhibition Group, Taiwan Tea Exhibition Group, Shaanxi Tea Exhibition Group, West Lake Longjing Exhibition Group, Guizhou Zunyi Exhibition Group, Yixing Yangxian Tea Exhibition Group, Liyang White Tea Exhibition Group, Taishun Sanbei Incense Exhibition Group, Fuliang Tea Exhibition Group, Tonglu Xueshui Cloud Green Exhibition Group, CofCO Tea Industry, Xiangtea Group, Baishaxi, Dihong Group, Jiang Black tea and other active exhibitors; In order to realize the interaction of offline and online marketing, the online electronic marketing platform of "Internet + tea" was specially launched to display the new achievements of tea scientific research, tea derivatives and value-added services of the tea industry.
The exhibition held "Tea Production and Marketing Strategic Cooperation (Shanghai) Forum", "Shaanxi Famous Tea Promotion Conference", "Zunyi Tea Industry Brand (Shanghai) Promotion Conference and Production and Marketing Matchmaking Conference", "Yangtze River Delta Tea Cooperation Organization Roundtable meeting", "Jingning · Gold Award Huiming Tea Tasting Party", "Feng Dianhong Born Good Tea" brand promotion meeting, "The Past Famous Overseas, "The Return of the King Today" Tea cellar Liubao Tea (Shanghai) Promotion meeting ", "China's first tea spot hosting trading platform online promotion meeting", Scholars lecture Hall "Water, Ware, Tea", tea fairy press conference, "The Future of Ancient Pure Pu 'er", "Mu Cang Fu", "Fujian White Tea Tasting Meeting -- Inner Heart · Monologue", "China's Good Tea" evaluation and award conference, White Magnolia Ceramic Art Award evaluation and Award conference, Jingwei Tea "Building Tea Trumpet" performance, "Jiangnan Tea Language / 100 Years of Good Marriage Custom Tea/National Dance in the Mountains and Mountains" tea art There were nearly 20 theme activities with rich content, such as performance, "Bama Sheng" tea art performance, "Extremely White Amino Acid Anji White Tea Tea Art Show" tea art performance, tea and utensils dialogue, "Small Eyes See Big Exhibition" ceramic art experience activities for primary and middle school students. The number of visitors reached 81,499, 5408 overseas customers, and on-site sales reached 198 million yuan. Order turnover exceeded 1.5 billion yuan, exhibitor and audience satisfaction exceeded 95%, high-end specifications, far-reaching influence, unprecedented spectacle.
3. Organization
Sponsor: China Tea Circulation Association, All-China Supply and Marketing Cooperatives Hangzhou Tea Research Institute, China Yangtze River Delta Tea Industry Cooperation (Shanghai) Organization, Shanghai Federation of Economic Organizations, Shanghai Federation of Commerce
Technical support: National Tea Quality Supervision and Inspection Center
Executive organizer: Shanghai Tea Industry Association Organizer: Shanghai Dongmao Exhibition Service Co., LTD
Iv. Exhibition Hall introduction
Shanghai World Expo Exhibition and Exhibition Center, formerly the Theme Pavilion of Shanghai World Expo 2010, is located on the west side of the Expo Axis, close to the splendid Huangpu River, China Pavilion, World Expo Center, World Expo Hotel Complex, central enterprise headquarters area, Riverside green Garden, etc. There are dozens of bus stops connecting Lupu Bridge, Nanpu Bridge, Dapu Road Tunnel, Shangnan Road and Yaohua Road. Subway Line 7, 8, 13 can be directly reached, the surrounding supporting facilities are becoming more mature, complete hardware and software facilities, criss crossing Pudong Puxi interchange, is the best choice for the achievement of top international exhibition.
V. Main activities
1. 2017 "China Good Tea" Selection (tea quality evaluation first choice);
2. Famous tea promotion Meeting (the best choice of "tea brand promotion" in origin);
3. New product release conference (launch of "new tea products");
4. Dealer Conference (nationwide [East China Region] dealer Marketing Forum);
5. Tea tasting party (free experience of new tea for tea friends and consumers);
6. Tea Art Skill Contest (tea mat design, tea dance performance);
7, famous tea origin on famous tea (famous people Pujiang on tea);
8. Roundtable meeting on Tea Industry Cooperation in Yangtze River Delta (Shanghai);
9. Pottery Tea Ware Aesthetic Creativity and Design Competition (live show);
10. Famous tea experts provide on-site guidance to solve technical problems;
11, "Tea is Life" health knowledge lecture and prize questions and answers;
12. "National Tea Art" performance with local characteristics;
...
Vi. Scope of Exhibition
All kinds of famous tea: green tea, black tea, black tea, green tea (oolong tea), white tea, yellow tea;
Reprocessed tea: flower tea, antihypertensive tea, brightening tea, extracted tea, health tea, instant tea, tea food, tea beverage;
Tea set products: ceramic, purple clay tea set, casting pot ware, wood and stone tea tray, electric tea ware, glassware, etc.
Tea packaging: creative packaging design, production process, metal canning, packaging materials and packaging machinery, etc.
Tea water: tea ceremony water, mineral water, purified water, bottled water, direct drinking water and water purification equipment, etc.
Processing machinery: tea picking, planting, killing green, color selection, preservation, baking, storage, detection technology;
Tea technology: tea weighing equipment, spray marking, anti-counterfeiting technology, fertilization technology, pesticide spraying, etc.
Tea crafts: tea table, inkstone, mahogany, cliff cypress, tea furniture, tea gifts, root carving crafts, decorations, etc.
Tea extension products: aloes, tea clothing, art porcelain, antique calligraphy and painting, sculpture, tea culture books, training institutions, etc.
Vii. Source of audience
1. Invite international tea organizations, embassies in Shanghai, non-producers, import and export traders, professional marketing agencies;
2. Agents with channel sales and terminal consumption, professional distribution centers and online marketers;
3. Professional tea market, business owners, stores, wholesalers, teahouses, clubs, hotels, bars, etc.;
4. Government organs, agricultural commissions, associations, societies, chambers of commerce, colleges, research institutes, quality inspection institutions, etc.;
5. Prospective investors, gift buyers, catering practitioners, collectors, literati and management CEO;
6. Finance, securities, banks, futures, colleges and universities, 4S stores, large and medium-sized enterprises and property managers.
Viii. Exhibition/advertising expenses
A. Standard booth: Domestic: RMB11,000/9 ㎡ Joint venture: RMB15,000/9 ㎡ Foreign :$3,600/9 ㎡
B. Open space: Domestic: RMB1200/㎡ Joint venture: RMB1500/㎡ Foreign :$360/㎡
C. Implementation rules: 50% of the down payment shall be paid within 7 days after signing the exhibition contract, and the booth shall be reserved;
D. Advertising: color page advertising, advertising sponsorship, admission tickets, handbag, exhibitor/visitor card advertising, etc.;
E. Special advertising: on-site arch, banner, truss spray painting, position advertising and exhibition hall advertising space;
F. Enterprise/government promotion meeting: enterprise special meeting, brand special meeting, investment promotion conference, product promotion meeting, etc.;
Note: 1. Double opening booth will be charged 10% more;
2. Standard luxury booth: RMB12800/9㎡;
