The "wine culture" of the Chinese nation has a long history and has been developed for a long time. Nowadays, drinking is not only a kind of catering culture, but also a delicate and light luxury attitude towards life. "Wine singing, life geometry", as one of the important drinks, wine has influenced people's life and the development of the world for thousands of years. In 2016, the brewing industry still maintained a relatively large year-on-year growth trend. With the recovery of profit growth of the liquor industry in June, especially the rebound of profit after the beer industry entered the peak season, the overall profit growth of the brewing industry increased rapidly in the first half of the year. Similarly, China is also a big wine consumer. Taking wine as an example, the current consumption capacity of China's red wine market is 842.4 million liters, and the total consumption capacity will reach 46.3 billion yuan. It is expected that the consumption capacity of the red wine market (retail and non-retail) will reach 2.827 billion liters in 2017, and the total consumption will reach 93.8 billion yuan, with an increase of 102.5%.
Shanghai, as an important economic and trade center in China, has an excellent economic strategic position. Shanghai has a population of more than 24 million and its gross National product has ranked first in China for many years. As one of the important economic engines of Shanghai, the convention and exhibition industry has an annual output value of 150 billion yuan, and the total annual revenue of exhibitions accounts for nearly 50% of the country. "Shanghai Wine Festival" is the first comprehensive large-scale wine festival named after a province in China. As a platform for the exhibition and promotion of wine culture, the Shanghai Wine Festival has attracted thousands of enterprises from 5 continents, more than 100 countries and 5 major wine varieties to participate in the exhibition, and millions of people come to visit and taste, which is an unprecedented success. "Shanghai International Sugar and Wine Fair" (SFDF for short) is widely known in the industry as "the bond of friendship, the bridge of trade". The exhibition attracted thousands of excellent suppliers in the field of food, beverage and alcohol from 40 countries and regions around the world to participate in the exhibition and nearly 50,000 domestic and foreign professional buyers in the field of food, beverage and alcohol to visit the site.
Shanghai Wine Festival takes wine as the carrier and inherits the spirit of promoting wine culture. Shanghai Sugar and Wine Association in order to help domestic and foreign wine and food enterprises grasp the consumption situation and development trend to build a good communication platform. At the end of this year, two major wine industry events in Shanghai are scheduled to be held in N1 hall of Shanghai New International Expo Center on December 15-17, 2016. The exhibition will include all kinds of wine products, food, utensils and many other contents. Manufacturers, traders, agents, marketing systems, terminal service providers and catering chain enterprises from home and abroad gather in Shanghai. It will be the most influential international exhibition that China's wine industry cannot miss this year.
This exhibition will be an annual review of China's wine industry, and domestic and foreign first-class wine enterprises will attend the exhibition. The exhibition attracted many well-known brands at home and abroad, such as Moutai, Wuliangye, Luzhou Laojiao, Fenjiu, Changyu, Tabai, Shengjing Qianhuang, and Castel, as well as national pavilions such as the National Pavilion of Italy and Romania. During the exhibition, China Wine Trade Center launch ceremony, Import wine industry Development Forum, Italian Pavilion product promotion, Shanghai Sommelier Challenge Competition, Shanghai Wine Festival Public Wine Tasting Competition and Shanghai Wine Festival Blind Tasting Competition will be held. Various forms, professional and detailed content will enhance the taste and purpose of the exhibition. It will also attract the attention of news media, industry professionals and consumers, making the exhibition more professional.
During the exhibition, tens of thousands of new products of wine and food industry will be gathered at home and abroad, as well as tens of thousands of professional purchasers will attend the exhibition, which will provide an excellent opportunity not to be missed for manufacturers and domestic product sales agents to find distributors, agents and establish marketing system. The event will take Shanghai as the window and rely on the strong demand of the Chinese market, and strive to become the top influence of the international wine and food industry event in the Asia-Pacific region. For more information, please visit the official website or call the organizer's hotline. GOLDENEXPO, the organizer of the exhibition, expects industry colleagues and representatives from all over the world to gather in Shanghai in December to brew happy wine and share sweet food together!
