In recent years, Chinese tourism develops rapidly, leading to the development of hotel and catering industries. At present, the domestic and foreign hotels and fashion catering has formed the development mode of mainly joining, supplemented by direct sales, and more and more hotel and catering brands have flooded into the market. According to relevant data; In 2015, China received more than 4.1 billion tourists from home and abroad, up 10% year on year, and the operating revenue of hotels nationwide was 246.102 billion yuan, up 6.3% year on year. At the same time, there are more than 3 million catering enterprises in China. In 2015, the sales revenue of the national catering industry reached 3,231 billion yuan, with a year-on-year growth of 11.7%. Shanghai, as the metropolis with the most diversified hotel and catering investment in China, has 16927 hotels, 166926 restaurants, 2290 shopping malls and 23641 convenience supermarkets. It has literally become the golden land of the hotel industry and the distribution center of catering brands in the whole Asia-Pacific region. Shanghai, an international mega-city with a population of 28 million, will certainly attract more hotel and catering enterprises and investors from all over the country and the world to gather in Shanghai, which will provide a broader space for the development of hotel and catering enterprises.
Shanghai International Hotel and Restaurant Franchise Exhibition CLIC has been successfully held for two years in Shanghai as a professional event for franchise industry in Asia. With the theme of "Guiding the New Trend of Catering Fashion, Opening the Brand Strategy of Xinjiang", the exhibition area of more than 20,000 square meters attracted nearly 300 catering chain enterprises from home and abroad and tens of thousands of visitors. To provide a better communication platform for domestic and foreign catering chain enterprises to promote, display and invest in joining. Approved by Shanghai Municipal Commission of Commerce, co-sponsored by Shanghai Chain Operation Association, Shanghai Catering and Cooking Industry Association and Hotel Industry Branch of Shanghai Tourism Industry Association, Shanghai Golden Commercial Exhibition Co., LTD., the "2017 the third Shanghai International Hotel and Restaurant Franchise Exhibition" will be held in Shanghai New International Expo Center on July 19-21, 2017. The exhibition covers an area of 12,000 square meters, involving domestic and foreign hotel chain brands, catering chain brands, Internet + catering new brands, hotel catering management and digitalization, etc. The exhibition will rely on Shanghai's unique geographical advantages and huge market consumption demand as the window, to build the top influence of the hotel and catering franchise industry investment and entrepreneurship event, the exhibition can help domestic and foreign hotel and catering franchise enterprises grasp the form of innovation, consumption status and development trend, to establish the right corporate strategic decisions.
At the same time, the exhibition will also hold a number of forum activities, such as the China Venture Capital Conference and the exhibition of enterprise franchised brands. Through the holding of the above activities focusing on the forefront of the industry high-end seminars, pragmatic and efficient joining investors meeting for exhibitors to bring enterprise exchanges, investment cooperation negotiations, new brand listing release, investment join customer on-site signing, fashion hotel, specialty food display and other communication and negotiation links, inject new vitality for enterprises. In order to better cooperate with enterprises to expand publicity and establish brand image, recruit more franchise investors, the exhibition will be held during the "2017 China hotel and catering franchise investment brand" selection and evaluation activity, in order to enhance brand awareness, improve enterprise competitiveness and influence. The selection and evaluation of "2017 Chinese Hotel and catering franchise Investment Brand" is a public service publicity activity for exhibitors in the exhibition, which will improve the visibility of enterprises in the industry through wechat voting transmission. Exhibitors can vote through wechat voting, and the top ten enterprises with the most cumulative votes will be named "2017 China's Top Ten hotel and restaurant franchise investment brands", and the trophy and certificate will be issued by the organizer on the exhibition site.
CLIC CHINA (Shanghai International Hotel & Restaurant Franchise Fair) is an annual trade event for Hotel & Restaurant Franchise & Investment and entrepreneurship in Asia. It carries the mission of promoting the rapid and healthy development of China's hotel & Restaurant franchise industry. Since the successful launch of CLIC CHINA, relevant industry organizations and restaurant franchises across the country have responded positively and indicated that they gather in Shanghai every year to use the platform to collect the latest information from investors and seek more partners.
