The world's first-class FOOD ingredients, all in East CHINA FOOD
The 4th CHINA (Shanghai) International FOOD & Beverage Exhibition will be held in Shanghai World Expo Exhibition Center from March 06 to 08, 2017. As an annual event to highlight Shanghai's status as the "Food Capital of China" and "Food Capital of the World", this year's Food and beverage exhibition area is a record breaking 17,000 square meters, divided into professional food and beverage pavilion and food pavilion. For the first time, CHINA FOOD joined hands with Taobao Food Mall to jointly create China's first (Taobao · Characteristic China) Shanghai Catering Ingredients O2O Industry Expo, creatively combining online promotion activities with offline exhibition publicity and display, creating a new model of "Internet + exhibition", to achieve O2O linkage. Taobao specialty food and beverage Mall will also provide online and offline consumption red envelopes worth 20 million yuan during the exhibition period. At the same time, visitors can win 15,000 prizes by participating in wechat mini games.
CHINA FOOD has been committed to collecting the world's first-class food ingredients, so that professional buyers and food lovers can enjoy the shopping trip without going abroad. Enterprises from 20 countries and regions such as Turkey, Thailand, the United States, Canada, Japan, Italy, France, Russia, Hong Kong, Taiwan, Macao and other countries will participate in the exhibition. 16 provinces and cities in China, such as Yunnan, Hainan, Henan, Heilongjiang, Shanxi, Chongqing, will organize groups in the form of theme pavilions to promote the local natural rare food ingredients. There will be 1,200 exhibitors and nearly 28,000 kinds of food and beverage ingredients in Yangcheng.
We will build a new model of "Internet plus exhibition"
For the first time, CHINA FOOD joins hands with Taobao Food and Beverage Ingredients Mall to create the first O2O industry summit of China's International Food and Beverage Ingredients Exhibition (Taobao Food and Beverage Mall) through the exhibition experience and online purchase mode. The event is also part of a series of events. This is also the first time for "food material mall" to land in China's largest online shopping platform (Taobao, Tmall), relying on Ali's major marketing channels (Tao gold coin, Juhuasuan, daily special, special China, picky food, daily special, etc.) and offline large-scale exhibition to carry out large-scale discount return red envelope activities.
Taobao Specialty Chinese Food Mall will also provide online and offline red envelopes worth 20 million yuan during the exhibition, which is not only a discount for consumers, but also expected to drive agricultural and food sales to reach 50 million to 100 million yuan during the online promotion activities from March 06 to March 08, and drive the sales of wide goods to 200 million yuan. Focus on supporting 5-10 enterprise brand building and brand building, cultivating and supporting 5-10 sellers of featured agricultural products and food with greater Internet influence. This is not only an important innovation of "Taobao Food mall", but also a milestone in promoting the new model of "Internet + exhibition".
We will promote new development of cross-border food e-commerce
With the booming development of e-commerce, "cross-border e-commerce" has become the most concerned hotspot at present. Overseas brand merchants from South Korea, New Zealand, Turkey, Japan, Thailand, Malaysia and other countries have an increasing demand for entering the Chinese food market through cross-border e-commerce. In order to promote the cross-border e-commerce food import business, the exhibition opened a "cross-border food E-commerce exhibition area" in the International Hall, which received warm responses from well-known e-commerce businesses including Vip.com and Pin-mark, and also attracted the attention of consulates and business associations of various countries to the "cross-border food e-commerce platform". For example, New Zealand and Turkey have expressed their willingness to actively cooperate with e-commerce enterprises. E-commerce O2O experience transaction will be set up on site, and Vipshop and other e-commerce platforms will connect with various countries in groups to introduce more high-quality overseas food into the Chinese market. While promoting the e-commerce platform, the exhibition also carries out O2O experience activities to create an all-weather food exhibition.
Build a new trade bridge along the Maritime Silk Road
"Internationalization" is the gene of CHINA FOOD. The exhibition attracted the largest number of exhibitors from 20 countries and regions, including Turkey, Thailand, the United States, Canada, Japan, Italy, France, Australia, New Zealand, Iran, Malaysia, Russia, Hong Kong, Taiwan and Macau. For the first time, the exhibition will set up the "Maritime Silk Road Countries Exhibition Area" in the international exhibition area, focusing on the exhibition of the food culture and customs of the countries along the Maritime Silk Road. Themed activities such as "Thai Kitchen Goes Global" and "Malaysian Kitchen" will also be supported to introduce the food culture of many countries and build a new bridge of trade along the Maritime Silk Road.
Highlight the new height of Shanghai as the culinary capital of China
To polish the "Food in Shanghai" brand as an annual event to highlight Shanghai's status as the "Food Capital of China", this year's Food and Ingredients exhibition showcases green food and quality ingredients from across the land of China. Sixteen provinces and cities from Yunnan, Jilin, Hainan, Henan, Heilongjiang, Guangxi, Liaoning, Xinjiang, Shanxi, Hebei, Shanxi, Chongqing and other provinces and cities will promote local natural and rare food ingredients in the form of theme pavilions. The gathering of high quality food ingredients from all over the country will create a wonderful encounter between the "kingdom of food ingredients" and the "paradise of food".
Action is better than heart, March 06-08, we are in the food city - Shanghai World Expo Exhibition Center, be there or be square!
To reserve the booth of "CHINA FOOD 2017" and learn more information, please contact the following information.
