Date: March 24-26, 2017 (Friday, Saturday, Sunday)
Venue: Shanghai Exhibition Center (1000 Yan 'an Middle Road, Shanghai)
Slogan:
High-end parent-child whole industry chain platform parent-child brand excellent cooperation platform
Social value
Adhering to the core direction of social responsibility and the trust choice of hundreds of millions of families, we are committed to creating a parent-child life service platform with the most social credibility.
organization
Approved by: Shanghai Municipal Commission of Commerce
Organizer: Shanghai Bigove Exhibition Co., LTD
Supported by: Preschool Education Committee of China Private Education Association
Shanghai Private Education Association Training Education Professional Committee
Co-organizer: Shanghai Junxue Investment Management Co., LTD
Overseas collaboration: Parents and Kids Fair
Strategic cooperation in parent-child tourism exhibition area: Ctrip
Continuous growth of the parent-child industry market
At present, the parent-child industry is ushering in explosive growth. According to the latest data, the overall market size of China's parent-child industry has exceeded 2 trillion yuan in 2016. With the benefit of the two-child policy, the annual number of new births in China has further increased, and the parent-child family base has continued to expand. At the same time, family consumption power and consumption concept are constantly upgraded, and families' consumption investment in parent-child related products will continue to increase. It is expected that the overall market size of China's parent-child industry will usher in a period of rapid growth in the next five years. In 2018, the market size of China's parent-child industry is expected to exceed 3 trillion yuan.
About parent-child Expo
Based on the concept of Parents and Kids Fair Canada, the 3rd Shanghai International Parent-Child Activity & Child Training Institution Expo (hereinafter referred to as "Shanghai Parent-Child Expo"), organized by Shanghai Bigove Exhibition Co., LTD., will be held at Shanghai Exhibition Center from March 24 to 26, 2017.
Last year, 106 institutions from the fields of education and training, parent-child service, parent-child travel, parent-child equipment, children's food and children's household participated in the exhibition. The organizer is pleased to see that more professional visitors participate in this exhibition, more targeted, at the same time exhibitors more in-depth contact with professional customers and terminal home customers, better understanding of the local market. By integrating brand and product information into the on-site interactive experience activities, exhibitors can greatly affect every audience on the site. Through the information transmission of trial play, trial, experience and other activities, professional audiences and families can realize the process from cognition to recognition of the activity carrier, namely the products and courses mainly promoted by the enterprise.
Shanghai Parenting Expo will continue to build a high-quality parent-child whole industry chain platform integrating brand promotion, capital docking, cross-border cooperation, business negotiation, channel expansion, student enrollment, market testing and other functions, so as to promote the steady development of the parent-child industry and promote the growth of the parent-child consumer market.
Core advantage
Based on the international advanced exhibition concept, we strive to build the whole industrial chain platform for children and children
Derived from Parents and Kids Fair Canada's advanced exhibition concept, supported by 23 years of practical operation experience, the best interaction downtown pavilion. It covers education and training, parent-child service, parent-child travel, parent-child equipment, children's food, children's home, clothing and other fields, and strives to build a whole parent-child industry chain platform
Comply with the market demand, both professional and parent-child family customers
With the gradual opening of the national two-child policy, more than 20 million babies are born in China every year. It can be predicted that the parent-child industry will have a huge space for development and investment. Shanghai parent-Child Expo has professional dealers, buyers and terminal parent-child families, closer to the target customer base.
High-end BD cooperation platform for parent-child brands
At the same time, the Shanghai Parent-Child Expo will hold the "Parent-Child Brand Cross-border Cooperation Conference", which aims to provide a high-end cooperation platform for parent-child brands. At the same time, each exhibitor is showing the differentiated characteristics of the enterprise or brand through its own unique interactive experience activities, which can be very smooth for professional dealers, buyers, terminal families and potential partners to understand deeply.
Full range of media exposure and brand promotion excellent platform
Supported by 23 years of practical operation experience, the company has cooperated with more than 100 media and promoted the products through comprehensive and multi-channel synchronization. With strong timeliness and pertinence, professional and broad coverage, the company has created a good public opinion atmosphere for exhibitors and brought numerous opportunities for cooperation.
Scope of exhibition
1. Children's education: language training institutions, art training institutions, sports training institutions, logic training institutions, educational training institutions, early education institutions, kindergartens, schools, overseas study, bridging between children and children, cram schools, etc.
2. Parent-child services: parent-child photography, parent-child DIY, children's play center, children's professional experience center, baby SPA life center, parent-child swimming center, maternity care, children insurance, special financial services, etc.;
3. Parent-child travel: parent-child travel, parent-child hotel, summer camp (winter camp), parent-child camp, camp education, parent-child outreach training, etc.;
4. Parent-child equipment: educational toys, children's books, intelligent teaching AIDS, AR/VR children's education products, family robots, children's learning robots, smart watches, bracelets, intelligent safety schoolbags, intelligent anti-loss shoes, children's car seats, other safety products and equipment, etc.;
5. Children's food: all kinds of dairy products, health nutrition products, health drinks, health food, leisure food, sugary snacks, etc.;
6. Children's home: children's special furniture, buggies, cribs, children's room design decoration, children's home solutions, special environmental protection materials, kindergarten facilities, etc.;
7. Others: children's health care, clothing, children's comprehensive shopping malls, etc.
Exhibition area planning
Marketing publicity
² News features, information and advertising for newspapers and magazines;
² TV, radio and other first time reports;
² Portal network, industry network, search engine all year high profile promotion
Membership notice of trade association
² Join hands with domestic and foreign industry exhibition, invite the audience
² Promote early childhood education (early education) theme business centers (plazas);
Audience composition
1. Organize middle and high-end income families with school-age children between 0 and 14 years old through Shanghai Federation of Trade Unions Application Society; ,
2. Organize middle and high-end income families with school-age children between 0 and 14 years old through the municipal Women's Federation;
3, through the Shanghai Foreign Investment industry Association to invite foreign companies in Shanghai top 500 institutions, offices of the age-appropriate families;
4. Principal and teacher of middle and high-end kindergartens in and around Shanghai
5. Persons in charge of early education and preschool education institutions;
6, parent-child industry wholesalers, agents, distributors, channels, service providers.
7. Join investment and partners;
8. Parent-child industry e-commerce, industry department stores, supermarkets, parent-child industry importers and exporters
9. Others
The last Shanghai Parent-Child Expo received 8,000 groups of families, including:
² 0-3 years old 25.2%
² 3 to 6 years old 41.7%
² 21.8% aged 6-10
² 11.3% aged 10-14
Last review
The second Shanghai Parent-Child Expo came to a close in Shanghai Exhibition Center on August 28, 2016. The exhibition area of 5,000 square meters, a total of 106 exhibitors, including children's education and training, parent-child services, parent-child travel, parent-child equipment, children's food, children's home, clothing and other fields, among which, children's education and training accounted for 44.3%, parent-child services accounted for 16%, parent-child travel, parent-child equipment accounted for 17.9%, children's food accounted for 7.5%. Children's home 1.9 percent, other 2.8 percent. Growth, Golden Ballet, Jiufu, Dachen Rock, Da Da English, Volvo, Yuanzu, EF, VIPABC, 51TALK, Loning, Soford, Spatten, Kerry Hotel Pudong, Haier, Maichao and other well-known brand enterprises gathered.
A number of interactive stage performances and forums were held at the exhibition site: The cake DIY activity of "Little Flower Painter" of Yuanzu Dream World, the ballet performance of "Ballet Princess Dream Works" of Jin Barai, the "Robot Competition Challenge" activity of Machine Master, the pop music performance of Yin Federation, the eloquence performance of its culture promotion, the 2016 Shanghai Parent-Child Family Education Seminar sponsored by the Organizing committee of Shanghai Parent-Child Expo, The family education theme forum "How to love You, my Child" organized by Fei Xiang Parents Growth Camp, and the Growth youth Financial business training camp - "Children's money Making Plan" organized by Jiufu and other activities. More than 3,000 groups of families participated in the scene, and the crowd came in an endless stream.
