Time: March 9-11, 2017 Venue: Pudong, Shanghai New International Expo Center
Sponsor: Shanghai Pengyu Culture Media Co., LTD
SIEE - Trend Leading & industry exchange to expand China's booming preschool education market
It has become the largest international preschool education professional exhibition in China in terms of scale and internationalization
2017 Shanghai Preschool Education Exhibition will establish preschool education brand awareness and appeal in China and the world:
√ More than 25,000 square meters of exhibition area, more than 1,200 booths, more than 600 exhibitors, more than 1,500 participating brands
√ More than 25,000 attendance expected.
Introduction of market background:
China's preschool education market is developing rapidly. The more relaxed family planning policy and the increasing per capita disposable income are the main driving factors for the increase in consumer demand for preschool education products and services.
● From 2012 to 2014, the number of children aged 0 to 14 in China reached 220 million, with an annual growth rate of 15 million;
● China is the world's second largest preschool education product market, second only to the United States;
● The average monthly expenditure on urban education is nearly 1,400 yuan, accounting for 23 percent of the average monthly household income;
● By the end of 2015, the targets and tasks of the three-year Action Plan for preschool education had been completed, with a total of 224,000 children nationwide
In the kindergarten, 42.65 million children, three years before the gross enrollment rate reached 75%, gross enrollment rate increased by 24 percentage points;
● Investment in preschool education increased substantially. First, fiscal input continued to increase. From 2011 to 2015, the central government appropriated 71.93 billion yuan for preschool education projects, and 15 billion yuan for supporting the development of preschool education in 2015. It further adjusted and improved policies and measures, and continued to encourage local governments to expand inclusive preschool education resources, strengthen teacher training, and improve the aid system for young children.
5 Reasons and advantages to participate in the Exhibition:
I. Industry advantages: Support and participation of industry authorities:
The "Shanghai International Preschool Education Annual Conference" and exhibition sponsored by the International Exchange Branch of Educational Equipment of China Education Association for International Exchange and participated by the National Association of Early Childhood Education (NAEYC) is the only government department.
It will be held in Shanghai Pudong New International Expo Center from March 10 to 12, 2016. In this grand event, which ranks as the largest exhibition of preschool education equipment in China, 256 exhibitors with 613 booths have attracted about 18 international educational institutions from China and even the United States, Germany, South Korea, the Netherlands, Taiwan, Hong Kong and other countries and regions, leaders of educational equipment, early childhood education experts, principals and distributors. 887 professionals participated actively.
With the theme of "Power the Children- Empowering Children", the 2016 Shanghai International Preschool Education Annual Conference attracted more than 1230 principals from various provinces in China to attend the meeting. The annual forum is the highest level forum in China's preschool education industry, with four themes: international exchange, academic guidance, operation and management, and scientific education.
Ii. Participating in a wide range of industries, 1500 well-known brands:
The overall display of China's preschool education market commercial platform, one-stop understanding of industry needs, attract high-quality buyers to participate in, expand business opportunities.
1, the exhibition area is specially set up "preschool education equipment exhibition area", "Preschool education Franchise and franchise Exhibition area", "Smart Campus exhibition area (campus safety)", "park logistics facilities exhibition area", "Science and technology preschool education - ARVR experience exhibition area", "brand authorization exhibition area" : to provide additional buyer resources and cooperation opportunities for exhibitors;
2. Complete category brand:
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* Video education exhibition area;
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Multimedia audio-visual equipment
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| Communication and transmission equipment
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| Electronic interactive equipment
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| New electronic white (black) plate
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| Teaching interactive integrated machine
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| Tablets and desktops
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| Projection equipment
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| Interactive classroom
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| Preschool education information platform
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| Safety management software
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* Play teaching AIDS exhibition area;
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Role and performance: mainly includes role and performance play AIDS.
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| Construction: Build, plug, screw and weave toys.
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| Art: music and body equipment, painting, manual tools and materials, etc.
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| Science: research tools, sand toys, number toys and all kinds of chess and cards.
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| Reading: children's picture books, audio materials, video materials, etc.
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| Reading materials: Book education software exhibition area (children's books, preschool education software);
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| Sports: soft sports equipment, etc
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| Music: Piano, dance, etc
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| Language: Reading, speech, etc
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| Touch class: can experience its situation and content to do interaction
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* Kindergarten supplies;
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Children's clothing category: kindergarten uniform
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| Kindergarten guarantee bedding: bedding
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| Kindergarten furniture: desks and chairs, beds, book racks, etc
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| Kindergarten stationery: whiteboard, blackboard, school bag
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| Kindergarten inspection institution
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* Preschool education logistics equipment and services
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Kindergarten bus and auxiliary equipment
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| Kindergarten cleaning facilities and products
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| Kindergarten energy saving and environmental protection equipment
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| Kindergarten tableware, kitchen and garbage disposal equipment
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| Kindergarten security and monitoring equipment
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| Kindergarten environment design
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| Food and beverage management and distribution
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| Plastic floor
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* Preschool Education Service Exhibition area;
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Early education agency
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| Parent-child training center
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| Children photography agency
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| Early childhood education research and development institute
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| Preschool education franchise institutions
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| Early childhood education counseling services
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Sports educational equipment
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Flexible equipment
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| Outdoor sports equipment
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| Plastic running track, plastic floor
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| lawn
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* Recreation equipment and supporting facilities;
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Large outdoor sports equipment
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| Small and medium-sized sports equipment
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| Hand light apparatus
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* Early childhood education services and traders
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International service agencies/organizations
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| National and regional service agencies/organizations
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| International preschool education importers
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| Domestic early childhood education origin organization and market
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| Domestic distributor, channel business
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Iii. Advantages of visiting buyers: Contact buyers in mature markets, seize business opportunities, enhance communication opportunities, and establish cooperative relations:
Preschool education industry elite, from:
Buyer analysis in 2016: dealers/distributors accounted for 50.18%, kindergarten principals accounted for 26.99%, franchisees/training institutions accounted for 11.47%, investors accounted for 3.79%, etc
Domestic sales: the person in charge of the education department; Experts in the field of early childhood education at home and abroad; Professors of preschool education at home and abroad; Principal of public and private kindergartens; Channels of enterprises and product resources; A real estate agent; Venture capital institutions; Early childhood education legal counsel, etc
Export: Organizing the visiting groups of ten ASEAN countries (preschool experts, kindergarten directors, manufacturers, distributors of export channels), the visiting groups of the National Association of Early Childhood Education (enterprises, experts and scholars, kindergarten directors), the Korea-China Exchange Research Institute and the Kindergarten Association of Korea (enterprises, experts and scholars, kindergarten directors)
Four, promotion advantage: to improve the exposure of buyers and media:
Shanghai Kindergarten Education Exhibition public number, service number: covering 40,000 people, including exhibitors, distributors, kindergarten principals, kindergarten teachers, institutions in charge
Website: 1000 page views per day, covering exhibitors, distributors, kindergarten principals, kindergarten teachers, institutions in charge
Cooperative media: more than 30, covering exhibition, kindergarten, early childhood education websites, covering 200,000 people
H5 page: Precise copywriting drives forwarding of preschool education entrepreneurs, distributors, principals and teachers, covering 20,000 people
Periodicals and magazines: Guide to Early Childhood Education, Early Childhood Education, Early Childhood Education 365 and China Teachers' Daily website page views are 2000
V. The most authoritative and popular on-site activities held during the same period:
1. Shanghai International Preschool Education Annual Conference
With the theme of "Power the Children -- Empowering Children", the 2016 Shanghai International Preschool Education Annual Conference attracted more than 1230 principals from various provinces in China to attend the meeting. The annual forum is the highest level forum in China's preschool education industry, with four themes: international exchange, academic guidance, operation and management, and scientific education.
International Early childhood Education experts bring international early childhood Education concepts -- Analysis on the exchange of experience of education experts from National Early Childhood Education Association, Yale University, German Education Equipment Association, Seoul National University, East China Normal University, Nanjing Normal University, etc.
2. "IQiyi · Aibao" Cup 2015-2016 Top 10 Most Influential Preschool Education Institutions in China
"Iqiyi · Aibao" Cup 2015-2016 Top 10 Most Influential preschool education institutions in China is designed to let more kindergarten principals, kindergarten teachers, K12 families, leaders of education institutions, education investors more in-depth understanding of preschool education institutions & The brand culture, product mix and applicable area of the enterprise also promote the rapid promotion and application of preschool education products, and promote the interaction and communication between preschool education products and kindergartens and families through activities. In 2016, the click volume of "iQiyi · Aibao" video exceeded 3.8 million.
3. Sub-forum: Understand the new trend of global preschool education industry ahead of competitors
During the same period, the 21 sub-forums received a total of 2048 dealers, garden directors and guests
4. Presentation of new products in five major fields of kindergarten
During the activity, dealers, garden directors and guests were received in total 1500 people
1. International Organization of Music and Dance: Integrated program of music early education and kindergarten
2. Shanghai Duxue Network Technology Co., LTD. : Smart Campus
3. Shandong Langlang Education Technology Co., LTD. : Bear Children's Strange Pinyin Adventures
4, Nanjing Kangxuan Culture and Education Books Co., LTD. : Xiaokang Xuan "Mei Lao Operation DIY" new version display
5. Guangzhou Sunshine World Education Technology Co., LTD. : Educational information platform
6. Jingjie Environmental Technology (Shanghai) Co., LTD. : A new generation of graffiti art classroom
7. Yunhe County Tong Yuan Toys Co., LTD. : New product demonstration of Pelledi Gun Slow teaching AIDS
8. Beijing Jinbaowi Education Co., LTD. : China's kindergarten safety management system
9. Wuhan Yitong Culture and Education Co., LTD. : Scientific Education Exhibition
10. Beijing Heha Technology Co., LTD. : Creating happiness with wisdom, promoting gamified learning with new technologies
11. Shanghai Xixi Cultural Development Co., LTD. : RCC picture Book Class
12. Guangzhou Caiqu Window Art Art Creation Co., LTD. : Environmental Vision
13. Zhejiang Beima Education Technology Co., LTD. : Thinkertoy children's creative game Course
14. Tianjin Guyou Education Consulting Co., LTD. : "Drum" moves everyone
Vi. International Exchanges
1. American Preschool Education Conference
In order to help more domestic preschool education counterparts to understand western preschool education theories and experience western preschool education practices, the International Exchange Branch of Educational Equipment of China Education Association for International Exchange will open 2016 winter advanced preschool Education class, which is located in Los Angeles, California, USA, taught by NAEYC experts. And observed learning at the NAEYC certified college kindergarten. Theory plus practice plus social activities for 14 days.
In the past, students of each period believed that they could understand and feel the real American kindergartens through field study in the United States, and open a new vision of early childhood education through theoretical classes. They all had a sense of enlightenment about western early education. We sincerely invite the kindergarten management team and key teachers to attend. Each session is limited to 100 people until full.
2. International exchange activities of Korean preschool education
2016 Preschool Education international exchange activities in South Korea: Learn about the theory of South Korean education, experience the practice of Asian preschool education, participate in the 2016 Summer China-South Korea Senior Seminar on preschool education, appreciate the international perspective of preschool education, theoretical learning + South Korean kindergarten visit and study, place: Seoul, South Korea, seven days.
Vi. Booth Price:
Standard booth: 1400 yuan/square meter, minimum 9 square meters (15% surcharge for corners)
Standard booth facilities: 1 information desk, 2 folding chairs, 5 spotlights, 9 laminate or 3 lockers, eyebrow boards in Chinese and English, carpet, 1 wastebasket, 1 500W/220V(5A) power outlet, 1 stand hanging curtain.
Bare floor booth: 1200 yuan/square meter, bare floor booth does not include any facilities, only provide bare floor area
