/ Chaowen Tong/Strait Metropolis Daily Fujian Edition participated in hosting, has become a landmark innovation exhibition in Xiamen
The first China (Xiamen) International Baby and Child Industry Expo won the title of "2015 Xiamen Theme Innovation Exhibition". Yesterday, Xiamen Municipal Conference and Exhibition Industry Association commended the outstanding projects and units in 2015. A total of 15 exhibitions, 10 hotels, 10 conference companies, 10 design and construction enterprises were commended. Straits City Daily Minnan edition is one of the organizers of the fair.
Relying on the superior consumer market and industrial advantages of Xiamen and the cross-strait region, the Expo was highly recognized by the majority of businesses and consumers when it was first held last year. It has gathered nearly 1,000 baby brands from all over the world, thousands of professional purchasers and 100,000 visitors, and has become a landmark innovation exhibition in Xiamen.
Shen Ruihai, responsible person of the organizer of the fair and chairman of Xiamen Zhongdian Exhibition Service Co., LTD., attributed the success to three innovative operations. First, the innovation of cross-border multi-subject cooperation, Xiamen Zhongdian Exhibition Service Co., LTD., together with Strait City Daily Minnan Edition, "Parents Must Read", Sina Xiamen, Haojing, Zhongqiao Media, baby industry association and exhibition, form a strong call from offline to online, and rapidly enhance the brand and influence of the exhibition through the integration of media resources. Second, innovate the exhibition experience mode. The exhibition leads the B2B with B2C, which is targeted at the vast number of target consumer groups and calls on 100,000 visitors, so that the manufacturers can face the end users and display, so that the users can get full experience. The manufacturers can collect massive accurate data and provide accurate direction for the future R&D, production and channel development of the enterprises. Third, innovate the height of the exhibition content, share the successful operation examples of enterprises in the exhibition, and set up professional industry forums. For example, "Internet Plus" content was introduced, and "Internet Plus" cross-border platform forum was jointly launched with Youchuan Supply Chain, etc., to provide examples for reference for participating merchants.
