Exhibition introduction
Relying on the superior consumer market and industrial advantages of Xiamen and the cross-strait region, the 2nd China (Xiamen) International Baby Industry Expo brings together the world's baby products and the latest technology to build a comprehensive exhibition platform for the global baby products business enterprises that integrates business negotiations, image display, brand promotion, market development, channel marketing, learning and exchange. Promote the exchanges and cooperation between domestic and foreign businesses of baby products, provide a broader space for the development of brand and specialization of the industry, and promote the healthy development of the baby industry!
Exhibition scale
Xiamen International Convention and Exhibition Center Hall A3, Hall A4
20000 square meters exhibition area, 1000 international standard booths, gathering 100,000 visitors
Scope of exhibition
Daily necessities: feeding supplies, cleaning and disinfection products, health care products, electronic products, baby walkers, safety supplies, etc
Footwear accessories: clothing, shoes and socks, suspenders, accessories, etc
Household furniture: crib, crib and bedding, furniture, textiles, etc
Food health products: milk powder, complementary food, health and nutrition products, etc
Toy teaching AIDS: toys, models, amusement facilities, educational supplies and stationery, publications, software, souvenirs, etc
Travel supplies: baby carriage, baby walker, baby cart, car seat, etc
Service institutions: training, consultation, parent-child center, care class, education research and development, health center, nanny, children photography, etc
Service agency.
Advantages and highlights
1. Hong Kong and Taiwan Theme Exhibition Hall: one-stop distribution and procurement platform for maternal and child products of Hong Kong and Taiwan
2. Create a new exhibition buyer model of "brand enterprises call on brand dealers, and dealers of all industries share"
3. Innovative forms of exhibition: The concept of 020 exhibition was introduced for the first time
4, mainstream media strong publicity to win over 100 billion business opportunities
5. Interactive activity experience area: Gather crowds and experience wonderful activities
Audience invitation
1. [Professional Audience]
u Brand owners, manufacturers, agents, franchisees, retailers, etc. in various regions, provinces and cities;
u Responsible persons and purchasing representatives of wholesale markets, department stores, chain supermarkets and online stores in various provinces and cities;
u parent-child education, research consulting, photography media and other service organizations throughout the country;
u Visiting group of national large and medium-sized baby wholesale market and baby industry Association;
u investors from all over the country interested in entering the baby business;
u the general public, consumers and tourists in the surrounding area;
u overseas and Hong Kong, Macao and Taiwan brands, manufacturers, agents, purchasers, etc.
2. [Promotion Invitation]
u authority association to participate in the organization of invitations, integration of superior resources, the search for quality enterprises, strength buyers.
u The organizing committee faces one-to-one invitation to professional baby markets, baby shops and peer exhibitions in various regions.
u Invitation to target buyers: 150,000 direct mails, 500,000 emails and 600,000 short messages.
u A large area of industry markets across the Taiwan Straits distributed 100,000 tickets.
u More than 100 news media, such as Straits Metropolis Daily (Minnan edition), Sina Xiamen United TV Station, radio, magazines, newspapers, websites, etc.
u Continuous promotion on official website and we-media (Weibo, wechat, etc.).
3. [Quick Registration]
Admission is free for professional visitors
u Online pre-registration: Log in to www.xmiebc.com to pre-register your personal information and get a "visit pass" with the bar code.
u Fill in the registration form and fax it to 0592-5117111 to get a "visit pass" and enter directly.
u Official wechat: Reply personal information, with the confirmation of the information in exchange for "visit pass" admission
Booth plan
Booth charge
Booth type Standard booth Bare ground booth
(from 36㎡)
Single opening double opening
Domestic enterprises RMB: 6500 yuan/PCS RMB: 7500 yuan/PCS RMB: 700 yuan /㎡
International enterprise USD: 1100 yuan/piece USD: 1200 yuan/piece USD: 110 yuan /㎡
Remarks: Each standard booth is 9 square meters (3×3m), equipped with a Chinese lintel, 1 table, 2 chairs, 2 spotlights and 1 220V/5A power socket (power limit is less than 500W). The bare booth does not include any facilities. The additional fees are construction certificate fee, special installation management fee (20 yuan /㎡) and electricity fee.
First review
Exhibitor analysis
Regional statistics of exhibitors:
The total number of exhibitors is 153, including 20 overseas exhibitors, 49 foreign exhibitors, 84 local exhibitors in Xiamen, 8 overseas countries and regions (including authorized distribution brands), 8 provinces, autonomous regions and municipalities. There are 6 participating brands in Taiwan, including 3 local exhibitors and 5 booths.
The participating brands are as follows:
Complementary milk powder products: Abbott, Mead Johnson, Biostime, Wyeth, Friso, Noroynone, Aptamax, Galperac, Beingmate, Nestle, Adalee, Sencho, Heinz, Ausheng, Canotani, Little Star, Lufong, Mejia, Ding Sin, Golden Ocean, Obitzen, etc.;
Diapers: Hengan, Wang Wang, Huggies, Mommy Baby, Besulle, Tianhe Women and Children, Zhongnan Paper, Polilai, Tianle, etc.;
Educational institutions: Learning plus plus, Golden baby, Kensi, Bell robot, creative dudu, red yellow blue, Han Music studio, Edison English, Huihe Stone Culture Park, Yin Yue home, Anne flower, sunny, bit easy, according to Qi children's play, the source of learning Ma Sha painting, etc.;
Toys and teaching AIDS: Audi, Mattel, Double Eagle, Huile, Thomas, Si Chuang, Qiaohu, Jinbei, Ricca, Lewei Art Building Blocks, Aibei, etc.
Maternal and child products: Edeli, Kiss Me, CC, Philips, Chao Sheng, Chun Yi, Cat and Mouse, Flora, seven seasons, Bubu baby, Aibao, Jiajia Bao, Aibei Ai, Aibao, Aibao, Aibao, Aibao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao, Ai Bao Time, Xiao Bei Lea, O! MACHI! , Poetry Cup, Dinibel, etc.;
Baby buggies and cribs: Goodbaby, Baodix, STM, Besier, Jiakang, Jiabei, Yalbo, Coconut, Xiangyin, etc.;
Home furniture: Joy dream treasure, child care, love learning, learning genius, etc.
Shoes accessories: watermelon Taro, Beibeiyi, Feibi children's wear, Barbie accessories, etc.;
Other categories: Moto Ola, Nongfu Spring, Kang Faman, Yan Emperor, plus new products, 1233GO, Teng, paper maker, Youchuan, beautiful pregnant heir Feng, first chicken first egg, foot glasses, wonderful fun, beautiful, No. 8 bear, etc.
Audience analysis
The total number of visitors is 100,000, and there are 2,000 professional buyers, including 800 overseas buyers and 1200 domestic buyers.
The trade volume of the exhibition site is 10 million yuan, and the trade volume of orders is 50 million yuan.
Exciting activities (mainly with pictures)
1. Cui Yutao Baby health open class
2. Cross-strait Postpartum Maternal and Child Rehabilitation Service Exchange Summit
3. "Internet Plus" cross-border Platform Forum for maternal and child industry
4. China International Children's Model Competition
5. Other supporting activities: more than 30 interactive activities such as flash mob for breastfeeding mothers, baby climbing contest, parent-child environmental protection market, etc
5. Other supporting areas: brand discount area experience, education service activity experience area, Strait parent-child experience Center, Dongtu Datang Fun Experience area and other four experience areas
Powerful media
Strait City News Minnan edition, parents must read magazine, Sina Xiamen new media matrix, Hao Jing ladder view, second shot, micro zone, Channel Guide, Fujian Satellite TV, Southeast Satellite TV, Xiamen Daily, Xiamen Evening News, Southeast Express, Shishi Daily, Jinjiang Economic News, Sohu net, Guangming Net, China Net, Phoenix net, Minnan net, Huicong net, Xinhua/Xinhua net finance/Xinhua net - exhibition frequency Road, China Daily Chinese net, Xiamen net, Little fish net, Shishi News network, Jinjiang News network, CCTV net, Fujian News network, Tianjin net cool net, letv net, Youku, Lullaby net, PCBABY(Pacific parent-child net), China parent-child net, China child-care net, China baby-care net, Huaxia baby-care net, China baby-care net, mother and baby street Baby business situation, mother said, Maternal and Child Street, 5068 children's network, China maternal and child brand network
