In order to strengthen the exchanges and communication between exhibitors and distributors in various regions, China (Guangzhou) International Wine Fair has made great efforts to build the most professional wine exchange platform. From April to October 2014, "Kotong · World Wine Tour China" tour exhibition in Guangdong Province has been held in Xi 'an, Zhengzhou, Shenyang, Dalian and other 18 cities across the country; Guangdong Province tour exhibition in turn in Shantou, Huizhou and other six cities held.
At present, 2014 "World Wine China Tour" in Guangdong Province has been to more than half of China, in order to better understand the exhibition needs of exhibitors, to help exhibitors and buyers do a good match, Cotong exhibition in the tour process of a comprehensive market survey, intended to provide more exhibitors and dealers with accurate and reliable market information.
Old World wines are the most popular
While New World wines are gaining fame, Old World wines are still the first choice for Chinese consumers. Especially in the tour to the second - and third-tier cities. According to market research data, among the wines from many countries on the tour, French and Spanish wines are the most popular. First of all, not only because France and Spain, as the world's top three wine production countries, have a long history of wine making, but more importantly, in these second - and third-tier cities, ordinary consumers have not enough awareness of the new world wine, consumers have not completely changed from the past wine is from France or Spain.
In Old World regions with a long history of winemaking and a focus on tradition, each vineyard has a fixed amount of grapes, and the grading system is difficult to change, making the wines for sale legal varieties. It is because of the regulatory scrutiny that Old World wines remain popular.
Mid - and low-end wines sell best
Sales of high-end wine in China have slowed in recent years, as the government has clamped down on gift-giving in favor of thrift. In order to adapt to the changes of wine market environment, most wine merchants and wine enterprises have made adjustments to themselves, and began to seize the market share of low-end wine. According to the survey results, many exhibitors and distributors said that the middle and low end wines were the best sellers at the exhibition tour. At present, the market about 100-200 yuan wine variety is complete, 100 yuan wine below the shelves in the major supermarket is a dazzling sight.
Pay attention to brand effect
With the maturation of Chinese wine market, wine merchants and wine enterprises attach more and more importance to brand. Although there are many wine brands in China, few of them are well known to consumers. Therefore, consumers are often at a loss when choosing wine and have no way to start in the face of a wide variety of products. When consumers choose wine, they consider not only the price factor, but also their hobbies and needs, especially the brand. To create a brand, we need to inject vitality into the brand, only in this way can the brand live, only live, also can expect its fire.
Exhibition publicity is the most convenient
All along, enterprises regard exhibition as an important way of product sales, market research, brand promotion and market development. As a national professional wine communication platform, more than 90% of the exhibitors and distributors of "Ketong · World Wine China Tour" have achieved the expected effect of the exhibition, even beyond expectations, and hope to carry out tour exhibition in more cities. In the exhibition, exhibitors can not only meet new customers, promote the brand image of the company, but also have a field trip to the local market.
