In many enterprise promotion, publicity channels, exhibition is undoubtedly one of the most time-saving, the most money-saving way. No matter how big you and the company you lead, the exhibition can provide you with a good business opportunity, especially for wine companies, professional wine exhibition is an efficient way of marketing.
1. Low cost contact with cooperative customers
Wine companies want to reach qualified customers, attending professional wine shows is the most effective way. According to the survey, the average cost of using exhibitions to reach customers is only 40% of the cost of other ways to reach customers.
2, less workload, high quality, high signing rate
After contacting qualified customers at wine shows, the follow-up work is less. In the biannual China (Guangzhou) International Famous Wine Exhibition (11/11-13, 2014), companies only need to make 1.8 calls to the prospective customers on average to make a deal. By contrast, a typical business sale takes 7.8 calls to complete; At the same time, 54% of all orders placed by customers to exhibitors as a result of visiting exhibitions do not require a personal follow-up visit.
3. Meet lots of potential customers
The survey showed that, based on the average number of visits to an exhibitor's booth, only 12% received a call from the company's sales staff in the 12 months before the show; 88% are new potential customers, and the show also brings in high-level new customers for exhibitors. For the products and services of participating companies, 49% of visitors to the show are planning to buy those products and services.
4. Competitive advantage -- show imagination and strength
The exhibition provides an opportunity for exhibitors to show their strength against competitors. Through well-trained booth staff, aggressive pre-show and in-show promotions, and engaging booth design, participating companies can shine. Moreover, visitors to the fair will take the opportunity to compare exhibitors. Therefore, the exhibition is a good opportunity for exhibitors to show their image, strength and enhance industry status, popularity and reputation.
5. Save time -- get twice the result with half the effort
Many enterprises that have participated in the China (Guangzhou) International famous wine exhibition said that in the three days of the exhibition, they had more potential customers than they could get in touch with in six months or even one year. What's more, communicating with potential customers face to face is an important means to quickly build a stable customer relationship.
6. Harmonious relationship with customers
Customer relations are a hot topic for many companies, and exhibitions are a great place to build rapport with existing customers. Exhibitors can express their appreciation to customers in the following ways: hospitality, company latest product information, company giveaways, one-on-one dinner, other special services, etc.
7. Teach customers to experience products hand by hand
There are not many opportunities for liquor company sales staff to bring their products to the house for demonstration. Consumers can taste a variety of imported wines at the China (Guangzhou) International Wine Exhibition. Through personal experience, the brand can be strongly and lasting implanted in the hearts of consumers. Exhibition is the best time and the best place for exhibitors to taste products or feel services for potential customers.
8. Competitive analysis
The exhibition site provides an opportunity to study the competitive situation of the entire industry, the role of this opportunity is incalculable. Here, you can use competitors to provide information on products, prices, and marketing strategies to help you plan for the near - and long-term.
9. Get media attention
Most exhibitions usually attract the attention of a large number of media, the use of media publicity is a rare opportunity for exhibitors, and the enterprise's new products can also get attention and receive interviews.
10. Product and service market survey
The exhibition provides an excellent opportunity to conduct market research face to face with the end consumer. If an exhibitor is considering a new product or service, survey visitors at the show to find out what they want in terms of price, features, quality and service. Understand the market feedback information before the new product launch, the fastest to get the market dynamics, judge and grasp the future development trend.
