On June 19, 2014, the third E-commerce Marketing Forum was held in Shanghai jointly sponsored by the Marketing network and "Tianxia Online Merchants". Focussend, a membership email marketing service provider, was invited to attend. The theme of this activity is "data driven", and the conference will focus on "the Way of data marketing". Electronic marketing industry elites from all walks of life in this activity for a day to share results and exchange experience.
The whole process of the activity conducted a multi-dimensional, multi-angle and longitudinal in-depth research on the current very effective marketing models such as big data marketing, social media marketing, mobile marketing, online advertising, O2O, etc., to help some traditional enterprises find their own marketing models.
In any case, as a low-cost, efficient, targeted and operable Marketing model, EDM(E-mail Databas Marketing), which is the leading e-commerce marketing, is also facing some changes. It has changed from mass mailing in the past to membership mail marketing now. Then to the personalized membership life cycle marketing in the future, EDM has gone through twists and turns, constantly changing, and finally qualitatively becoming a synonym for low-cost marketing. Nowadays, the era of looking for new users has gone away. Members are the core of email marketing. By combining with customer CRM system, emails can be used to build a bridge of communication with customers, so as to enhance customer loyalty and service friendliness.
Focussend, a membership email marketing service provider, advocates the member-centered marketing concept and closely connects modern marketing means such as new media, network marketing and database marketing to enhance the value brought by marketing to enterprises. In membership email marketing, Focussend takes personalized marketing and life cycle marketing as the top priority of the entire marketing system. How to run through the whole system has become the biggest value embodiment of Focussend, which is also favored by many customers. Personalized life cycle marketing is bound to become the final form of email marketing.
About Focussend
Focussend (www.focussend.com), founded in 2008, is currently the best licensed email marketing service provider in China, and the first research and development company in China to develop an email service platform based on advanced core engines in the United States that meets the Chinese user experience. Since its establishment, Focussend has been adhering to the core philosophy of "Simple, Reliable and Affordable", providing comprehensive email lifecycle marketing planning and execution services for tens of thousands of clients. Focussend currently provides professional and effective online marketing services to companies in various fields such as e-commerce, education and training, travel, aviation, hospitality, media and FMCG.
