Exhibition - e-commerce - wechat - physical store
In the past sales of high-end food, the biggest problem lies in trust. The news that "high-end food is not high-end" is often published in the newspaper, which destroys its high-end image of high quality and high price among consumers. In the process of developing e-commerce, the biggest problem for high-end food is the lack of trust. It is difficult to gain consumers' trust only by the certificates and test reports that enterprises hang on the website. As a result, sales of high-end food online have been tepid. The biggest significance of 020 for high-end food e-commerce is to solve the problem of trust. 020 allows consumers to learn about high-end food in advance and make an appointment to experience it offline before they buy it. When the experience is successful, these consumers will bring word of mouth to the enterprise and gain more trust from users. At the same time, enterprises can also make use of 020 to form a small circle of consumers who have the same hobbies, so as to organize a relationship chain for users. At this time, consumers are more stickier to the brand. This is the ideal model for the 020 era.
"Seeing is believing, organizing circles, and when companies spread high-end food as a way of life, price no longer is
The main factors to consider when buying, at this time, high-end food as a more high-end products in the advantage of high price characteristics can be more
Good embodiment ". With the care and support of the industry association, the 9th Shanghai High-end Food and Beverage Exhibition in 2014 has entered the peak of investment. This exhibition is one of the most influential high-end imported food and beverage events in China so far. The original professional strong data on the basis of a wide range of comprehensive propaganda attack.
Shanghai Everbright International Exhibition Center (88 Caobao Road) on Oct 29.
Consultation: 021-62203235 Official website: http://www.cofe-expo.com
