Julia from the company celebrated her birthday last month. However, some time before her birthday, she received many congratulatory emails. Obviously, these emails were not from Julia's friends, but from some careful merchants. The consultant of Focussend, a membership email marketing service provider, has made some analysis of Julia's birthday wishes.
1. Date and time of delivery
Delivery date: As can be seen from the picture below, based on Julia's birthday, there was an obvious peak in the sending frequency of emails, so there would be a lot of emails in her inbox these days. In order to make their emails stand out, the merchants arranged the sending time reasonably.
Time of sending: Julia received a lot of emails early in the morning on May 22nd and May 29th. Although she was very happy to receive birthday wishes, she found that many regular emails were inundated in these birthday wishes, so in order to achieve better results, she should send them later.
Ii. Birthday discounts and rewards
Birthdays are once a year, and companies offer their users something special, a free coffee or something else, to make them feel special. Some ordinary coupons will not attract the user's attention, but a special birthday offer can increase his loyalty to the brand.
Coupon redemption period: Most grocery stores give her two weeks to redeem, but for others, the expiration date is the same day. Julia received an email saying that the activity had expired two weeks ago, so please make sure that users have enough time to redeem your offer when they receive the email. In addition, some businesses such as hotels will arrange more time, because these types of consumption will not be carried out quickly.
Feedback Bonus: On May 13, Julia received an email with the subject line "Did you sign up for your birthday surprise?" She thought it was a birthday email! However, the purpose of this email is to collect information about Julia in order to offer her a 15% discount on her birthday month. Julia filled out the form and received the confirmation email. Unfortunately, she will only be able to take advantage of her birthday offer next May. The company's strategy was outstanding, but they made Julia miss the discount month.
Easy Exchange: Many emails are found on the road, so it's important to provide a convenient exchange method. Wouldn't it be rude if you had to print out a coupon to use it?
Iii. Other matters needing attention
Subject line: If your subject line is compelling enough, make sure the user opens and clicks on your email as the determining factor. Make sure you put in the effort to choose a good theme and be able to convey exactly what you mean.
Email reminder: In the middle of the month, there was no email about her birthday in Julia's inbox, but we noticed that a company sent a reminder email on these days. The proper use of the reminder email can effectively encourage users to buy. So you should include reminder emails in your email marketing plan.
Check your email programs: The first step is the hardest. The same goes for email marketing, but once they are up and running, the benefits can be huge. Please always check the various aspects of your plan, such as: Links are still valid? The theme is still appealing? Do your users have enough time to consult?
Guess when Julia's birthday is?
From the above information, can you guess the date of Julia's birthday?
Your inbox is always a busy place with tons of emails vying for your attention. However, with the ubiquity of mobile devices today, mobile port support and the timing of email delivery are particularly important. Focusing on Focussend can help you improve your email marketing strategy.
About Focussend
Focussend (www.focussend.com), founded in 2008, is currently the best licensed email marketing service provider in China, and the first research and development company in China to develop an email service platform based on advanced core engines in the United States that meets the Chinese user experience. Since its establishment, Focussend has been adhering to the core philosophy of "Simple, Reliable and Affordable", providing comprehensive email lifecycle marketing planning and execution services for tens of thousands of clients. Focussend currently provides professional and effective online marketing services to companies in various fields such as e-commerce, education and training, travel, aviation, hospitality, media and FMCG.
