Email marketing is currently the most cost-effective way to increase revenue and keep customers engaged. More and more enterprises begin to use email marketing to maintain customer relationship, but many customers do not know how to choose the right email marketing service provider. Focussend, a membership-based email marketing provider, summarizes four key factors to help you understand email marketing providers.
I. Products
When selecting suppliers, we first list potential suppliers and the features of their products. You may only use some of the basic features of the vendor you choose, but you need to make sure that the vendor you choose can support the present and future of your business. So look for vendors with specific items, not a list of features. The following are essential features of the email marketing platform:
Email template
If you want each email to have a strong impact, but don't want to spend too much energy, you can use templates to create, so that the email can be more professional, so when choosing a supplier, you can choose the right email template or ask the email provider to help you design a suitable email template for you.
Mobile domain
Your clients may open your email on a smartphone or tablet, so you want your email to look good on your mobile device. You should consider whether your email provider has the ability to design mobile email.
Integration of social media
Today, EDM and SMM go hand in hand, so you need to find a reliable email marketing service to create more revenue for you and expand your business awareness. Through the combination of email and social media, it is no longer just a promotion email, but a high-quality email recognized by users for secondary dissemination. Imagine the media explosion caused by your email being shared on Renren, Sina Weibo, etc., and you would be willing to put in the effort to find one.
Timed transmission
If you've already edited out the week's highlights on Monday, why not set them to auto-send daily? The timing of email can turn this into reality.
Tracking tool
If you don't know how your email does this, it doesn't matter how many features it has. You need statistics and analysis from time to time, open rates, click rates, bounce rates and unsubscribe rates. You can make financial statements for professional analysis and better investment strategies.
Ii. Price
When choosing an email marketing provider, price is always a factor in the decision making process, and Focussend offers a better value and more selective package than any other service provider on the market today. However, if you have doubts about the content of the service, you can use the free trial version to try it out first.
Iii. Delivery
Delivery rate is simply the probability that your email will make it to a customer's inbox. This delivery rate is a prerequisite for the success of your marketing campaign, if you want to achieve a delivery rate as high as 90%.
In order to achieve a higher delivery rate, suppliers should meet the following criteria:
Whitelist and professional channel services
Whitelist service can significantly improve the delivery ability of mail. Professional mail marketing service providers can help enterprises increase the amount of mail sent. The professional channel is different from the public channel, which can avoid crowding and queuing and directly deliver the mail to the destination.
Opt-in mode
This is an optional mode for users to subscribe or unsubscribe to your mail according to their needs. If users do not want to receive your mail, they can choose to unsubscribe. Although it may lose some customers, it will increase more friendliness and reduce complaints.
4. Customer Service
In any field, you will need a professional and excellent team to answer all your questions. Customer service has attracted much attention in any industry, and the one-to-one mode of Focussend can well answer all your questions on EDM.
While product, price, delivery, and service are the "Big Four" rules, when choosing an email service provider, you can also make sure you choose the best one by looking for a blog post or other relevant guidance. In summary, email service providers should provide first-class services to help you effectively deliver your messages to customers' inboxes.
About Focussend
Focussend (www.focussend.com), founded in 2008, is currently the best licensed email marketing service provider in China, and the first research and development company in China to develop an email service platform based on advanced core engines in the United States that meets the Chinese user experience. Since its establishment, Focussend has been adhering to the core philosophy of "Simple, Reliable and Affordable", providing comprehensive email lifecycle marketing planning and execution services for tens of thousands of clients. Focussend currently provides professional and effective online marketing services to companies in various fields such as e-commerce, education and training, travel, aviation, hospitality, media and FMCG.
