In recent years, China's new regulations on the export of toys and baby products have been constantly upgraded, and the threshold of export sales has been gradually raised, making it increasingly expensive for enterprises to expand the international market. As one of the most effective channels to expand the market, exhibition has made a great contribution to the order volume. However, due to the lack of experience and high cost, many small and medium-sized enterprises shy away from overseas international exhibition. In fact, with the trend of internationalization becoming more and more obvious today, it is also wise to choose international exhibition at home.
As a two-way international trade platform, China Toy Fair and China Baby Fair (Shanghai) have helped thousands of Chinese enterprises successfully expand into the global market over the past 13 years. However, unfortunately, due to the fact that the Shanghai Exhibition is held in the mainland, the rapid expansion of the scale, and the international buyers have priority to attend the exhibition, some exhibitors still mistakenly think that the Shanghai Exhibition is only a domestic exhibition. Although there is foreign trade business, there is no display of export products on site, and there is no arrangement of export sales personnel. Only to watch the overseas orders lost one after another and regret.
Wide source + more professional + high quality, international buyers distinctive characteristics
Overseas buyers who visit Shanghai Exhibition every year are all over the world, among which, the number of buyers from Asia, North America, Western Europe and other countries ranks the top three. Buyers from Australia, Russia, Eastern Europe, South America and other emerging regions grew by more than 30% in 2013. It is worth mentioning that there are no absence of large international supermarket chain giants, toy monopoly giants, shopping malls and top network channel merchants. Compared with similar export exhibitions, Shanghai Exhibition international buyers are more professional, are a special trip to have a clear purchase intention; Buyer strength is sales network maturity and influence more extensive, business coverage of the mainstream channels and other countries; Its sensitivity to product price is relatively low, and its pursuit of product design, function and other quality is superior. At present, more and more quality suppliers such as silver Hui, Bang Bao, Hua Wei, Qiao Qiao, Ao Guang increasingly pay attention to the development of overseas merchants in the exhibition, and do sufficient marketing preparations in advance, each session has benefited a lot.
Personalized recommendation +365 days uninterrupted, foreign trade matching service excellence
The foreign trade characteristics of Shanghai Exhibition are widely recognized by the industry, and its service to international buyers and the continuous innovation of on-site matching measures are inseparable. In the past 13 years, Shanghai Club has always adhered to the service concept of one-to-one matching and 365 days uninterrupted. Before the exhibition, through the construction of never-ending online exhibition (www.tjpa-china.org), and integration of the world's well-known industry chambers of commerce, professional online media, key exhibitions, over 100,000 databases and other resources, preheat the promotion of high-quality exhibitors and special export new products. At the same time, we provide free accommodation for special invited international buyers, arrange special personnel to guide the on-site visit exhibitors, spare no effort to dig deep details to ensure the effect of buyers' visit and exhibitors' participation.
Equipped with export sales specialist + display export new products, enjoy millions of foreign trade orders
At present, most of the exhibitors of the Shanghai Exhibition said that the enterprises are expanding the domestic marketing channels at the same time, they are increasing their efforts to layout the overseas market, walking on two legs. The organizing committee of Shanghai Expo hereby reminds the exhibitors that they should make full preparation for publicity before the exhibition, use their own channels to promote, and take advantage of the exhibition resources. Log on www.tjpa-china.org to submit products for export and participate in the exhibition EDM electronic briefing to promote buyers; Select new products to participate in the "Export New Products Exhibition area" recommendation activities; Exhibition should bring new export products and related materials, and equipped with export sales specialist reception, enjoy the global order cake.
