The 12th Interwine China (Guangzhou) International Wine Exhibition is about to open
Supported by the Ministry of Commerce of the People's Republic of China and sponsored by Guangzhou Ketong Exhibition Co., LTD., the three-day 12th Interwine China (Guangzhou) 2014 International Wine Exhibition will be held in Guangzhou from May 22 to 24. Compared to the last wine show, this year's scale has expanded. The exhibition area has been upgraded to 50,000 square meters, attracting 50,000 brands from 72 wine-producing countries. More than 95% of the estimated 50,000 visitors are professional buyers. This wine exhibition radiates South China region, is the largest professional import wine and spirits exhibition in mainland China.
Ten years of accumulation of international wine exhibition is becoming mature
With the improvement of the consumption level of the Chinese people, the consumption groups and consumption of wine in China show a rapid growth trend, and the proportion of wine consumption is constantly increasing. Affected by the "three public consumption" restrictions and other multiple factors, although China's red wine consumption in 2013 showed a slight decline of 2.2% compared with the previous year, China is still the world's largest consumer of red wine, and the world's wineries are still optimistic about the Chinese market.
What the growing import market needs is a more sophisticated wine show. After 10 years of brand accumulation, Interwine has formed a biannual exhibition scale, is the largest professional import wine and spirits exhibition in China.
Since 2004, Interwine has successfully held 11 exhibitions. Based on the regional advantages of Guangzhou, Interwine has established the international influence of China (Guangzhou) International Famous Wine Exhibition with a new perspective, advanced concept, novel form and high standard service. And it has developed into an international, professional and authoritative "China's first Brand Wine Exhibition" which is widely concerned by the world's wine industry colleagues. The successful holding of Guangzhou International Famous Wine Exhibition provides a high-quality platform for wine merchants and relevant institutions to spread trade information, establish efficient, stable and all-round cooperative relations with dealers, and face-to-face communication.
Interwine has always been focusing on the theme of "China, but also the world" to show the unique charm and rich product culture of famous wines from all over the world. By virtue of the rapid development of the imported wine industry in China and the professional and pragmatic style of Cotong exhibition, Interwine has obtained close cooperation with 20,000 importers and 130,000 distributors across the country. It has been fully recognized and participated by 116 Chinese and foreign chambers of commerce, associations and business organizations. The proportion of international exhibitors has reached 50%, which is the highest proportion of overseas exhibitors in Guangdong in the past ten years. It is the best platform for Guangdong business community to communicate with countries around the world.
Powerful lineup exhibition area of 50,000 square meters
Compared with the previous exhibition, the scale of this exhibition has been expanded. The exhibition area has been upgraded from 40,000 square meters to 50,000 square meters, which is equivalent to 2,500 standard booths. It is expected that 50,000 brands from 72 wine producing countries will be exhibited, attracting more than 50,000 visitors, among which more than 95% are professional buyers.
Jia Yanping, general manager of Guangzhou Ketong Exhibition Co., LTD., said that the exhibition has invited 1.7 million wine dealers and retailers from 31 provinces and 2,862 counties in 333 cities in Hong Kong, Macao and Taiwan to visit and negotiate, and the feedback so far is very impressive. What Interwine does today is to build a high-quality and comprehensive business matching platform for exhibitors and distributors. Through this platform, more imported wines can enter the Chinese market, bring health to Chinese people and let them enjoy a better life.
It is less than two months since Interwine opened, but most of the imported wine exhibitors have already confirmed their participation. Dozens of exhibition groups from France, Portugal, Argentina, Greece, Spain, Madrid and other exhibitors have been confirmed to participate in the exhibition, including France, Greece, Spain, Argentina and other exhibition groups with a scale of more than 100 square meters, the Portuguese exhibition group has delineated 270 square meters of booths, in addition, there are many wineries have confirmed the intention to participate in the exhibition.
Due to the strong intention of many wineries to participate in the exhibition, although the area of this wine exhibition has increased compared to the previous, but the number of booths is still very tight, interested exhibitors need to contact the organizer as soon as possible to enjoy the final discount.
Various highlights and supporting activities continue to be wonderful
Looking back, all the previous wine exhibitions were full of highlights and surprises. For example, fine wine tasting events from Argentina, Greece, Chile, Moldova, Romania, Macedonia and other countries were beautiful scenery at wine exhibitions. The audience can not only taste the world's wine, enjoy a feast, but also listen to the master of wine lecture, get more information about the latest wine.
This year, on the basis of retaining the original characteristic activities, the organizing committee also added "National Distributor Marketing Summit and award ceremony", "China's Top 100 Imported wine enterprises selection" and other wonderful activities. At that time, exhibitors and distributors can zero distance on the strategic upgrading of imported wine and development prospects for in-depth discussion, on the future development of the industry ideas for extensive exchange.
A good exhibition cannot be separated from an excellent operation team. The operation team of Guangzhou Ketong Exhibition Co., Ltd. has many wine exhibition management and operation experience. Professional operation planning, rigorous management and meticulous execution are the root of building a strong wine exhibition brand, and also the belief pursued by the operation team of Guangzhou Ketong Exhibition Co., LTD. The wine exhibition committee also integrated the most advantageous resources of various industries in order to enrich and improve the whole exhibition. We believe that the escort operation team of professional quality can make the whole wine exhibition run smoothly.
Media interaction 200 media strong promotion
All the time, the holding of each wine exhibition will cause the industry's high attention. This year's wine fair has a stronger media lineup, covering newspaper, radio, television, Internet, outdoor, etc. Including wine, wine sea tide watching, new food, wine sea navigation, world wine, wine drinks, Huaxia Wine News, delicious Bestong, China wine, Olive wine review, wine ceremony, Chinese and foreign grape and wine, sugar tobacco and wine, wine world, Yi Xiang network, wine network, China wine News network, Tencent Dayue network, Southern Metropolis Daily, Information Times and other 200 well-known media at home and abroad Body. During the wine exhibition, the highest quality promotion cooperation will be launched, such as online features.
In addition, the exhibition will also promote brand communication through local television and outdoor advertising. And through the network, Weibo, wechat to create topics to enhance exposure and cohesion of popularity. The publicity cycle before and after the exhibition is as long as six months. The exquisite carpet publicity strategy will carry out all-round stereo tracking reports on the exhibition, maximize the support of the topic of the wine exhibition and in-depth analysis of the wine exhibition event. While continuously enhancing the brand influence of the exhibition, it also provides more communication platforms for exhibitors and dealers. (Liao Liang/the Text)
