The double Exhibition Alliance staged a golden autumn feast for the food industry

2014-03-31 15:45 0

Zhulian Bihe tens of thousands of dealers airborne spike city

Interwine 2014 and FHW CHINA201411 were held at the same time

Press conference

On March 27, it was jointly organized by Guangzhou Cotong Exhibition Co., LTD., Italy's Messe Milano and its Chinese joint venture Guangzhou World Exhibition Milano Co., LTD., The press conference of Interwine 2014 China (Guangzhou) International Wine Exhibition and FHW CHINA2014 Guangzhou International Specialty Food and Beverage Exhibition was held at Shangri-La Hotel in Chengdu under the theme of "Create a Grand Event of Exhibition Alliance". Representatives of wine and food importers from all over the world, consuls general of consulates in China, trade associations, cooperative organizations and media journalists attended the conference. The "double exhibition" will be held at Guangzhou Pazhou Exhibition Hall from November 11 to 13. "Double exhibition" merger, unprecedented prosperity

Interwine China 2014 and FHW CHINA2014 will cooperate for the first time from November 11 to 13, after the 12th China Fine Wine Exhibition was held from May 22 to 24. Interwine, as the only national professional international wine exhibition, has been focusing on the theme of "China, but also the world" to show the unique charm and rich product culture of famous wines from all over the world. By virtue of the rapid development of the imported wine industry in China and the professional and pragmatic style of Cotong exhibition, Interwine has successively obtained the close cooperation relationship between 20,000 importers and 130,000 distributors across the country. Fully recognized and participated by 116 Chinese and foreign chambers of commerce, associations and government agencies, the proportion of international exhibitors has far exceeded 50%, which is the highest proportion of overseas exhibitors in South China in ten years, and has become an international flag of Guangdong exhibition industry. With wine exhibition as the medium, Interwine constantly innovates and creates a new situation for Guangdong business community to communicate with other countries in the world. Interwine has been highly recognized by Guangzhou City, Guangdong Province and relevant departments of the state, as well as by National Light Industry Association, National Wine Association, wine association of provinces and cities, importers and distributors throughout the country. Guangzhou is the international trade center of China, with a total indoor exhibition area of 854,700 square meters (including 539,000 square meters in Pazhou), Interwine has the unique advantages to hold exhibitions here. In addition, with hundreds of thousands of wineries in the world, more than 20,000 domestic importers and 100,000 quality dealers, Cocom Exhibition is fully qualified to be the largest international wine exhibition in the world. In order to better support the development of 500,000 wineries from 72 countries in China, Interwine will maintain a long-term presence in the Pazhou Canton Fair Pavilion, and strive to become the largest professional wine and spirits exhibition in Asia and the world in the next 5-10 years.

FHW(Food Hospitality World) is a global series of food and catering products exhibition organized by the world's top exhibition group Messe Milano in Italy. It is held annually in Mumbai, Bangalore, Guangzhou, China, Sao Paulo, Brazil and Cape Town, South Africa. FHW CHINA, as the most professional international food and catering supplies exhibition in South China, has welcomed dozens of countries to participate in the exhibition every year since it was successfully held in Guangzhou in 2012. FHW CHINA has become an excellent trading platform for food, beverage and catering products manufacturers and suppliers to expand their market and reach a large group of real high quality buyers.

There is no doubt that the combination of Interwine and FHW CHINA will bring the internationalization, specialization and authority of wine, food and beverage exhibition to a more exciting new level.

The purpose of this double exhibition is to create a cross-boundary exhibition cooperation platform of resource sharing and harmonious win-win. Both sides will carry out mutually beneficial resource sharing and cooperation exchanges in exhibition promotion, exhibition and investment promotion, visits, special activities, booth design and arrangement and other aspects. Through the combination of the two strong, to obtain more development space, strive to create a more influential international brand exhibition, to provide more business opportunities and convenience for exhibitors and buyers.

Carry on the "import" business to the end

Jia Yanping, general manager of Guangzhou Ketong Exhibition Co., LTD., said, "Through interactive alliances, repetitive investment can be well reduced, which has a positive role in promoting the exhibition industry." She also said that with the rapid development of wine, food and beverage industry, industry competition is increasingly fierce, industry brand and capital operation era has officially come, enterprises integrate their advantages of resources, alliance to enhance market competitiveness has become an inevitable choice.

At the same time, Mr. Dario Rota, regional manager of Messe Milano in China, also said that this "joint exhibition" is a new attempt of Messe Milano in Italy. He believes that through the cooperation with Interwine, FHW's exhibition in China will surely have further progress and development. This will better promote FHW as a professional and pre-eminent global food and catering exhibition brand to Chinese food and catering producers and purchasers.

It is understood that since 2004, Interwine has been successfully held 12 times, based on the regional advantages of Guangzhou, with a new perspective, advanced concept, novel form, high standard service to lay the international influence of China (Guangzhou) international famous wine exhibition. And it has developed into an international, professional and authoritative "China's first Brand Wine Exhibition" which is widely concerned by the world's wine industry colleagues. The successful holding of Guangzhou International Famous Wine Exhibition provides a high-quality platform for wine merchants and relevant institutions to spread trade information, establish efficient, stable and all-round cooperative relations with dealers, and face-to-face communication.

With the strong professional background and international network and resources of Messe Milano, FHW CHINA is not only an industry exhibition, but also an excellent bridge connecting food companies from all over the world to Expo Milano. This exhibition will set up a special area for the future of the World Expo to convey the theme of "Nourishing the Earth, the source of life". A symposium will be held to discuss food issues and draw the world's attention to food culture.

Source:Press release and press release writing agency