"Shanghai International Brand Licensing Exhibition" (hereinafter referred to as "China Licensing Exhibition"), the most influential, authoritative and professional authorized trade platform in mainland China, will be held in Shanghai New International Expo Center from October 14 to 16. China Licensing Exhibition is jointly organized by China Toys and Baby Products Association and Shangjia Exhibition Service (Shanghai) Co., LTD. In 2014, the exhibition featured various highlights and won the collective expectation of international authorized brands, domestic popular authorized brands and industrial licensers.
The authority supports the only international authorized event in mainland China
In 2014, the International Licensing Industry Association (LIMA), the most professional and authoritative trade body of the international licensing industry, once again became the supporting agency of the Shanghai International Brand Licensing Show, for its seventh year of support and participation. At the same time, Asian Patent Licensing Industry Association (ALA), Korea Cultural Industry Promotion Agency (KOCCA), Russia Animation Association and other groups to participate in the exhibition, the international influence is unparalleled.
Bring together the world's top brands to expand the licensed business of the best choice
As the largest professional licensing trade platform in Asia, Shanghai International Brand Licensing Exhibition expanded by 30% this year, attracting nearly a thousand of the most popular licensing projects at home and abroad, especially the number of international brands and exhibitors increased significantly, Disney, Mattel, Li & Fung, Klicco and other international licensing enterprises will be concentrated with the whole image display, while the domestic emerging brand image is not absent. Ahri, Hello Caicai, Mancai, Zhang Xiaohe and so on are the first joint exhibition to open up new ideas in the authorization industry and ensure the maximum profit of authorization cooperation!
Accurately covering nine fields to meet the needs of diversified authorization business
In 2014, Shanghai International Brand Licensing Exhibition covers nine licensing fields, including cartoon animation, sports and leisure, culture and art, corporate brands, fashion, film and television entertainment, online games, celebrity brands, well-known universities, etc. It can meet the cooperation needs of different enterprises at different levels, such as maternal and infant products, lathes, aerators, furniture, pregnant and baby food, health products, toys, education, souvenirs, children's wear, baby wear, children's shoes, maternity wear, underwear, etc.
Add "Fashion, brand and sports exhibition area" to facilitate efficient connection
This year, Shanghai International Brand Authorization Exhibition opened a special area for the first time, focusing on the display of fashion, brand and sports authorization image, and according to the personalized needs of the licensees, integrate the network, magazines, electronic newsletters, wechat, exhibition and other core resources, provide "one-to-one" negotiation consulting services, help the licensees to find the right authorization project in the first time. One step ahead to seize brand licensing business opportunities.
Combined services of summit forum and authorized training are improved to ensure the maximum profit of authorization
In order to promote the deep cooperation between licensees and licensees, the sponsor holds the China Licensing Summit Forum every year, gathering the elites of the world's famous licensing enterprises to analyze the successful cases of licensing projects, discuss the business ideas of licensing and create new business opportunities for cooperation. At the same time, the sponsor exclusively undertakes the national original animation advanced research class entrusted by the Ministry of Culture to help the licensee fully understand the status quo and characteristics of the domestic and foreign authorization market, master the professional knowledge of authorization business cooperation, and improve the efficiency of cooperation.
It is understood that, in order to help licensees fully understand the latest trends of authorized brands in advance, 2014 China Authorization exhibition also launched the pre-registration buyers exclusive service, login www.chinalicensing.org only 40 seconds can control the authorization business opportunities at any time.
