2014 is a key year in the 12th Five-Year Plan for the development of national education. Governments at all levels are vigorously developing public kindergartens and actively supporting private kindergartens. In the face of hundreds of billions of preschool education market, how can we quickly find agents with bidding experience and promotion ability in cities at all levels to efficiently expand kindergartens, parent-child early education and other institutions? How can we focus on contacting high-quality terminal kindergartens in China and enhance the influence and popularity of products and brands in the terminal through the reputation of the principals? What method can master the fashion trend of preschool supplies industry and the international advanced concept, optimize the business strategy? ... Become a big mountain in front of early childhood education supplies manufacturers and brands at home and abroad.
Preschool education supplies industry marketing mode is a single serious obstacle to manufacturers channel development
Although our preschool education market demand is booming, but does not match the current situation is the mature industry trade platform development lag, can be called global is a serious lack. At present, the channel expansion mode of preschool education supplies industry manufacturers is relatively scattered. They set up branches in key provinces and cities to directly participate in the bidding, rely on regional distribution stores, try to expand the retail market through network channels and other forms. However, limited by the particularity of preschool education supplies, these marketing modes have weaknesses such as poor system, high cost of capital and manpower, inadequate training and so on. Restricting its convenient and rapid layout of all levels of the national market, international market expansion, brand and quality development is lagging behind.
First promote the industry omni-channel marketing concept to help enterprise channel brand development
As the spokesperson of the industry, relying on the promotion resources and experience accumulated in nearly 30 years, China Toys and Baby Products Association launched the concept of omni-channel marketing according to the characteristics of the preschool education products industry, leading enterprises to achieve the double harvest of channels and brands in multiple aspects.
First of all, integrate the multimedia platform, give full play to the intuitive print media "Toys", the rich network media "China Toys and baby products website", mobile media "wanjuyingtongyongpin" wechat convenient, through the opening of bidding column to let manufacturers precise attack, set up new product topic guide merchants to actively purchase.
Secondly, the first year to organize the launch of "kindergarten education education procurement guide", in the kindergarten seven regions of the standardized equipment of corner play teaching AIDS as a catalog, to overcome the current many versions of poor authority, single and one-sided disadvantages, is bound to become the national education administration departments, bidding agencies and kindergarten principals to understand the new products and brand reference book, it is reported that the guide is expected to be listed before June.
In addition, the full name of the international trade platform of the association, China Toy Fair, was renamed as China International Toy and Educational Equipment Exhibition this year. The attention of preschool education supplies has reached a new high in the past, and the industry enterprises will be able to take advantage of the opportunity to achieve a great leap forward.
In addition, the association continues to optimize the development and innovation of preschool education seminar topics, inviting government agencies and industry experts to deeply interpret the status quo and trend of the industry, to provide the most powerful decision-making support for early childhood education supplies enterprises to accurately control the domestic and overseas markets.
Hundreds of preschool education supplies brand success to witness the acceleration of the layout of domestic and foreign markets
Since the launch of the omni-channel marketing model of the association, it has won unanimous recognition and active participation of many early childhood education supplies at home and abroad. At present, nearly 100 bids of the association's multimedia platform enterprise new products and educational equipment centers around the country are updated every day. "Kindergarten Education Procurement Guide" sports activity area, role area, science activity area, construction area, education area, performance area, Merao area and other 7 main directories of quality promotion has not much left.
In particular, the special booth of China Toy Fair is popular in booking, At present, Little has gathered in the United States Tikes, Crayola, Morphun of Britain, Beleduc of Germany, Yupy of France, EDTOY of Korea, AMOS, ACI of Malaysia, Wisdom of Taiwan of China, Kidel, Gigo, USL, weplay and other hundreds of international brands and numerous national enterprises, And Jiangsu Baoying, Zhejiang Yongjia and other only two major production areas of preschool education supplies are also actively organizing local outstanding characteristic enterprises, planning channel expansion and brand promotion activities. At the same time, in order to meet the needs of preschool supplies buyers, the association also launched the pre-registration channel in advance. You can visit www.china-toy-expo.com or call 010-66038881-221 to learn more about new preschool products.
