In recent years, New Zealand frequent food safety accidents, make New Zealand's food exports suffered a big blow. In such a grim situation, the New Zealand wine industry has bucked the trend, a good trend to break New Zealand export food industry setbacks. New Zealand wine exports are now at record highs and booming. Since New Zealand wine moved to the Chinese market, the Chinese young women as the new target consumer group, this precise positioning has made New Zealand wine export record high. New Zealand exported 345,000 tons of wine in 2013, up 28% from 2012 and 5% more than in 2011, according to data.
In order to meet the needs of more female consumers, New Zealand has invested heavily in the development of natural low-alcohol healthy wines, creating "quality living grapes" and other projects. After its successful debut in China through Interwine in 2013, Kiwi Manor in New Zealand has gained a great popularity in the Chinese market and increased its export volume. Therefore, after discussion, Chateau Kiwi decided to continue to join Interwin China (Guangzhou) 2014 International Wine Fair -- Spring Exhibition, hoping to open the door of the Chinese market through Interiwne professional platform, and build the reputation of New Zealand wine.
It is reported that Strange Manor is the leader of the import and export food industry in New Zealand. Besides Strange Manor, there are other famous wineries in New Zealand, such as Kraji Manor, Sanshengshan Manor, Jiarui Manor, Queming Manor, Povick Manor, Lincoln Manor, Henry Hill Manor and so on. It can be said that it is the representative of New Zealand wine. At the beginning of 2009, we set up a wine chain in Guangzhou, and set up branches in Beijing and Hong Kong. After several years of rapid development, the sales network of Chateau Kiwi has spread to more than 40 cities such as Chongqing, Shenyang, Kunming and Haikou, becoming the leader of imported New Zealand wine in the Chinese market. In addition, Chateau Kiwi wines have won many awards on the international stage. Chateau Kiwi-branded Chateau Sophia 2004 won the 2009 San Francisco Blind Wine Tasting Competition, and Chateau Kiwi-produced vintage Chardonnay 2007 won numerous awards.
At Interwine2014, Chateau Kiwi hopes to show its corporate image through Interwien, improve consumers' understanding of New Zealand wines, and experience the charm of its famous wines on-site. In order to break the negative impression of consumers on imported food from New Zealand, and rebuild the image of healthy and high-quality food in New Zealand.
