Recently, the reporter learned from the China Toys and Baby Products Association that the annual China Toys and Baby products creative design competition was officially launched. The theme of the competition is "safe and comfortable, fashionable life", highly focusing on a single category of car child safety seats, and collecting design works for global designers, colleges, institutions and enthusiasts.
The 5th creative design competition is co-sponsored by China Toys and Baby Products Association, Children's Work Department of All-China Women's Federation, and co-organized by Jiangsu Baijiast Automobile Products Co., LTD. The purpose is to widely collect new ideas for the design of car child safety seats, select excellent design talents, and further promote the innovation and development of the industry. It is hoped that the contest can promote the important role of child safety seats in protecting children's travel safety.
It is imperative to promote the safe transportation of Chinese children
With the rapid growth of vehicle ownership, children's car accidents are increasing, and the harm is alarming. More than three quarters of all child traffic accidents occur on the road, and there are many in-car "tragedies" caused by not using child safety seats. Experts say that, as one of the safe and effective ways to protect children riding in cars, the correct use of child safety seats can reduce infant mortality by 70%, and reduce the death rate of children aged 4 to 7 by 59%, but the use rate of car child safety seats in China is far lower than that of developed countries.
In July 2012, China's first mandatory national standard on children riding safety, "Restraint System for Child Occupants of Motor Vehicles", was officially issued. In March 2013, under the guidance of relevant ministries and commissions of the State, the Association held the implementation meeting of the industry "Brand self-discipline in China" to promote the industry self-discipline and provide consumers with safety seat products that meet the requirements of national laws, regulations and technical standards; In July 2013, the Beijing Play Expo specially launched the crash experience area for car child safety seats, which truly restored two kinds of car crash scenes and corrected consumers' wrong view that "it is safer to hold the baby in the car". Nearly 120,000 parents and children attended the scene in person. On January 14, 2014, the Association held the "Child Safety Seat Industry Key Work Seminar" to accelerate cooperation with relevant government departments to strengthen market supervision; January 23, the State Administration of Quality Supervision, Inspection and Quarantine jointly with the CNCA issued an announcement, the vehicle with child occupant restraint system implementation of mandatory product certification...... Government, association, enterprises, consumers and other safety seat industry attention reached a record high point.
Children ride safe travel from the product design
Liang Mei, executive vice president of China Toys and Baby Products Association, said that at present, all sectors of society pay high attention to children's safe travel. As the spokesperson of the industry, the association and the Women's Federation jointly launched the "Baijiaste Cup" car child safety seat creative design competition, hoping to start from the product design source, to ensure the safety and comfort of child safety seat products. And take this opportunity to call on the whole society to pay attention to children riding safety, popularize the knowledge of child safety seat purchase.
President Liang introduced that the theme of this competition is "safe and comfortable, fashionable life". Teachers and students of industrial design, product design, art design, automotive engineering and other related majors at home and abroad, designers from international, Hong Kong, Macao, Taiwan and mainland R & D design companies, kindergarten teachers of women's federations at all levels, and design enthusiasts will be widely invited for innovative design and functional integration. Easy operation, convenient installation, ride more comfortable car child safety seat.
The player award is the most in history, is the design elite you come
As the most authoritative and fair design festival in China's toy and baby products industry, this competition has set a new record in terms of rewards for players. In addition to the maximum bonus of 30,000 yuan, winners will also have the opportunity to be invited to the entire free visit to international events held in Cologne, Germany, Hong Kong, China and other places, and communicate with international safety seat brands. Cao Guangming, chairman of co-organizer Jiangsu Baijiast Auto Products Co., LTD., said the winners will be given priority to work for the company, and the local government will also provide special subsidies such as housing, spouse employment and schooling for their children.
It is reported that China Toys and baby Products Creative Design Competition has been successfully held for 4 years, a total of 520 universities and design companies nationwide nearly 10,000 entries, collected more than 5,000 effective design schemes, the industry and social influence continues to improve. The deadline for registration is June 30, and the winning results will be announced on September 5. For more details such as PPT guide, video materials and registration process, and to accurately grasp the design requirements of this competition, please visit the homepage of www.wjyt-china.org, and click the picture column of "Creative Design Competition" above. Consultation telephone: 010-66038881-202, service qq: 285909213.
