In the warm winter of 2014, it can be said that for baby and child products enterprises, the good news at the national policy level is constantly refreshed, and the industry activities such as distribution or terminal are extremely popular. How to integrate the advantageous resources outside the industry, while deeply improving the internal work, do a good job in marketing, and realize the overall surge of business channels and sales performance? At the beginning of the New Year, we all need to face a major topic. Senior marketing experts in the industry said that in the era of fragmented information dissemination and excessive media marketing, it is particularly important for baby and child products enterprises to adhere to the road of brand development, and to deeply explore relevant authoritative association organizations and mature exhibition platforms and other resources for accurate promotion.
The implementation of national New policies frequently accelerates the baby economy boiling within reach
In late January, the data released by the National Bureau of Statistics showed that the GDP growth in 2013 was 7.7% year on year, and the development of the national economy was stable and improving. In particular, the total retail sales of social consumer goods increased by 13.1% over the previous year in nominal terms, and both urban and rural areas maintained a growth rate of over 12%, which laid a solid foundation for the rapid development of the baby products market. As the first year of comprehensively deepening reform after the Third Plenary Session of the 18th CPC Central Committee, after the New Year's Day in 2014, Zhejiang, Anhui, Tianjin and other provinces and cities have quickly launched the implementation of the "single second child" policy. Industry experts predict that the newly-born babies are expected to exceed 7.5 million within 5 years, and the market consumption will exceed one trillion yuan from 2015 to 2019. In the future, baby buggies, safety seats, cribs, feeding, washing and baby shoes and other baby products economy is hot.
Be alert to the new changes in the consumer market take the road of brand to grab cake
After the implementation of the new two-child policy, the original "4+2+1" family parenting mode will gradually shift to the "4+2+2" mode, and parents' educational concepts will inevitably appear new characteristics. Now baby products manufacturers and brands, no matter in the market for many years, or just entered the Chinese market, only understand and grasp the end consumer psychology and trend, As well as the new demand of distributors and agents, in order to seize enough share in the fierce market competition.
Li Hong, purchasing director of the famous baby chain Child King, said that consumers pay more attention to the sense of quality, cost-effective and personalized products. At the closing ceremony of the 114th Canton Fair, Liu Jianjun, deputy director of the China Foreign Trade Center, called for enterprises to cultivate new competitive advantages with technology, brand, quality and service as the core. Cheng Siwei, an economist, also pointed out that the central government's call to promote an innovation-oriented country has created favorable conditions for enterprises to develop quality and create famous brands. Therefore, baby products companies want to stand out, the brand road is the only choice, but also the best home.
China Baby Fair service upgrade to promote the successful transformation of enterprise marketing
In the face of the new situation of the global baby industry, the only domestic international baby products professional trade platform - China Baby Fair is trying to optimize the service measures, for exhibitors and buyers to build a more convenient channel for purchasing and marketing. In 2014, while steadily expanding the scale to create greater business opportunities for more enterprises, China Baby Fair pays close attention to the fine management, to provide more targeted and effective one-to-one promotion services for different needs of enterprises in different categories such as buggies, safety seats, cribs, feeding and washing care and baby clothes, as well as brands in different development stages and different target markets. Help enterprises layout global market, strong brand building.
In addition, one of the organizers, China Toys and Baby Products Association, launched the "Brand self-discipline China Tour" in 2013, which was greatly recognized by the society. The mainstream department stores and baby chain stores all over the country have joined the "safety commitment brand consumption experience store" sequence, vigorously promoted the "self-discipline commitment brand", and jointly promoted the brand development of enterprises in the industry; In addition, in order to help export-oriented enterprises quickly win the export market, the association also launched the "star supplier" training and promotion plan for the first time, comprehensively improve the quality, design, marketing and other levels of enterprises, and provide targeted buyer recommendation, high-quality large buyer matching and other business services, promote the transformation of baby products enterprises, and comprehensively improve operating profits.
