Recently, the reporter learned from the China Toys and Baby Products Association that in order to help export enterprises stand out in the fierce export market competition, the association will select hundreds of toys and baby products enterprises with potential ability to become "star suppliers" in 2014, through providing targeted promotion and promotion services, help them become "star suppliers" as soon as possible. Easy to connect with quality international buyers. It is understood that up to now, the total identified "star suppliers" nearly 400, plan to complete the identification of 600 by the end of the year.
The cost of export business continues to soar and the input-output ratio remains high
Huo Jianguo, president of the Chinese Academy of International Trade and Economic Cooperation of the Ministry of Commerce, said that developed economies such as the United States, Japan and Europe may experience some improvement in international market demand in 2014, but the recovery of the world economy is still not strong and global trade rules are being reshaped. Industry experts pointed out that the future production, testing, labor and other enterprise costs will continue to increase, toy and baby products export enterprises only comprehensively enhance the core competitiveness, in order to find a balance between investment and production areas; At the same time, experts suggest that foreign trade enterprises must look at the whole industry, gather dispersed resources and elements, find their own industry positioning, and make full use of some platforms that can be leveraged, in order to form a sustainable development momentum, adapt to the new changes in the international market.
"Star supplier" training program boosts export confidence of toy and baby products companies
China Toys and Baby Products Association is the standing director and member of the Board of Supervisors of "ICTI Care Foundation" and the only legal representative of China Toys and Baby products industry in the International Toy Industry Council. Since 2008, China Toys and Baby Products Industry Star Supplier Promotion Program has been carried out. As a third party, the association has unparalleled objectivity and impartiality, industry authority status, but also has 30 years of industry service history, more than 10 years of experience in hosting exhibitions and organizing overseas exhibitors, so the "star supplier" recommended by the association has been praised by many international buyers over the years.
In 2014, the association focused on selecting enterprises with sustainable development ability, implemented the "star supplier" training program, and provided differentiated and precise promotion services for export enterprises according to their different market positions and different business development stages; Most importantly, the association will also integrate industry resources of expert committees of various categories of technology, design, marketing, certification, etc., to help enterprises solve the problems encountered in daily laws and regulations, technical standards, production control, product design, talent training, market information, testing and certification, market supervision, to help enterprises improve services and win the trust of buyers from the inside out.
Easily apply to become a "star supplier" enjoy five exclusive promotion services
Enterprises successfully selected in the "star supplier" training program can enjoy five exclusive promotion services: 1. Big Buyer matching: According to the cooperation needs of international high quality big buyers sent to the association, recommend and match the appropriate "star suppliers"; 2. Target buyer data push: for the target market and buyer positioning of "star suppliers", push to target buyers through product express, Enews, special promotion, website inquiry recommendation, etc.; 3. Network publicity: Integrate the English website of the Association and the media advertising of foreign authorities to publicize "star suppliers"; 4. Exhibition promotion: Posting the star label of "Star supplier" and distributing the manual of "Star supplier" on the site of international exhibition, the effect is immediate; 5. First export product exhibition area: It was first launched in China Toy Fair and China Baby Fair in 2014. Through the form of special area, it can guide buyers to pay direct attention to different categories and directly promote orders.
As long as your company is a member of China Toys and Baby Products Association, has been in business for no less than 5 years, has no less than 250 employees, regularly participates in international exhibitions at least once a year, and has the desire to continuously improve the level of design and quality management, please log on www.wjyt-china.org to apply online. After passing the audit, you can participate in the "star supplier" training program.
