Recently, the full name of China Baby Exhibition by "China Stroller and baby products Exhibition" successfully changed to "China International Baby products and baby products Exhibition", a simple change of name news has caused a stir in the industry, familiar with brand and channel marketing experts pointed out that the full name of China baby Exhibition is not only the promotion of the channel platform professional service level, In view of its development speed and potential, it is bound to promote the deep reform of the channels of various sub-categories of baby products in China and even Asia in 2014.
International, professional and distinctive characteristics successfully lead the baby products market vane
Looking back on the development history of China Baby Fair, every small action is undoubtedly an innovative move, leading the new trend of baby products market successfully. In October 2011, on the basis of successfully holding the China Toy Fair, China Toys and Baby Products Association intensively cultivated baby products, and horizontally extended the China Baby Fair, and the professional level of market segmentation service was improved accordingly. At the end of 2011, Messe Cologne became the co-organizer, promoting China Baby Fair to be a world-class professional exhibition with high quality and high standards and a well-known brand in the industry. In October 2012, the scale of China Baby & Children Exhibition doubled, the number of international enterprises and brands increased by more than 60% compared with the same period last year, and launched the "Child safety seat special area" for the first time, ending the history of the child safety seat industry without international professional promotion channels. In October 2013, while maintaining the advantages of baby buggies and seats, China Baby & Children Exhibition launched the "Baby Products Store". The brands of cribs and baby furniture increased by 145%, and the feeding products such as bottles and pacifiers achieved breakthrough growth, gathering leading brands at home and abroad...
The explosive growth of "baby clothes" category will be a new attraction of China Baby and Children Exhibition in 2014
It is understood that 2014 China baby exhibition time is October 14-16, the location in Shanghai new International Expo Center, and China toy exhibition, brand authorization pavilion at the same time, the overall scale will exceed 120,000 million meters, year-on-year growth of more than 20%. So this year's China Baby Exhibition in the category of what will be the new focus? Organizers in charge of the said without hesitation: excellent baby children's clothing enterprises and brands will spring up like mushrooms! Such a positive response is not unreasonable, of course; he says the 2013 China Baby Show had its first international brand catwalk show and has Puppies on the scene; France's Catimini and KENZO, U.S. Hush Puppies, Nike kids, Skechers, etc.; Germany Boss, Adidas, PUMA, Japan Combimini and China Goodbaby, YEEHOO, Peek.a. Boo and other brands are all on display, especially the new Japanese Combimini brand is the first show in China, which is praised by the industry brands and buyers. This has laid a good foundation for the creation of the special area of baby clothes in 2014.
A new matrix of 360 days value-added services has been completed to ensure that exhibitors can easily gain business opportunities
Over the years, one of the features that distinguishes the association from other exhibitions is the 360 days value-added service. In 2014, the association will integrate the official publicity platform: China Toys Baby Products network, "Baby products" magazine, wechat "wanjuyingtongyongpin", "ctjpa", etc., the first time to deliver the buggy, safety seat, crib, feeding supplies, washing supplies, baby clothes and other categories of new products and investment demand, and by special recommendation, Ensure the promotion effect through precision marketing such as email; Secondly, as always, the implementation of seamless promotion plan, relying on mainstream search engines, well-known media alliance, the first and second line baby products wholesale market, for agents at home and abroad, wholesalers, baby chain and department stores, supermarkets, network channel business publicity, expand the popularity and influence of the exhibition; In addition, the association will continue to hold the baby products industry "star" competition, to help the new products of enterprises stand out, and will hold the children car seat creative design competition for the first time, to promote the development of the industry; In addition, the association will also conduct an in-depth survey of end consumers and department stores, and publish an annual authoritative industry report to help domestic and overseas baby products enterprises grasp the market development trend, make accurate decisions, and win the future!
