From November 28 to 30, 2013, the China (Guangzhou) International Wine Exhibition - Autumn Exhibition (INTERWINE2013), approved by the Ministry of Commerce, was held in Guangzhou Pazhou Exhibition Hall, the largest exhibition hall in China. 20,000 wines from 72 wine producing countries gathered together. Wineries from all over the world, guests from government and chamber of commerce organizations, wine industry experts and Chinese wine experts, importers, distributors and elite business owners who focus on investment in the wine industry gathered in Yangcheng to celebrate the industry ceremony. The passionate collision between the world's wine practitioners and the Chinese wine practitioners will undoubtedly lead the future development of the imported wine industry. This International Wine Exhibition reveals that the industry is in a deep adjustment period, with many positive changes from upstream suppliers, intermediate importers, large dealer groups and consumer groups.
From the famous house to the common people
INTERWINE2013, the civilian wine with outstanding cost-performance advantages has been warmly welcomed by importers and distributors. Civilian wine refers to the mid-range wine with a purchase price of 3-5 euros, and its market retail price is about 100-150 yuan. It belongs to the imported wine that ordinary lovers can also afford.
Most importers still deal in famous chateauts, which are the focus of corporate wine expertise, but importers are starting to focus on some of the more cost-effective star products that can concentrate volume. This means an end to the chaotic era in which imported wine was profited from famous or even fake famous wine houses.
From the Three Musketeers to a hundred schools of thought
In the imported wine market of China, France, Australia and Chile were the most popular before. In the INTERWINE2013, the upstream wine suppliers presented a new situation of a hundred schools of thought contending. The entry of the world wine and spirits standard model into the Chinese market, not only can bring more diversified wines for consumers, but also provides a broader stage for dealers and importers.
Through close cooperation with INTERWINE over the years, Spain's share in China has been increasing. At the INTERWINE2013, Spain had a total of 4 national exhibition groups. Mr. Jesus Atienza, Consul General of the Consulate General of Spain in Guangzhou, was present and brought the latest data. China has become the third largest wine market of Spain.
Germany, the United States, South Africa, New Zealand and other major wine producing countries in the world have a large number of exhibitors in INTERWINE2013, at the same time, Moldova, Mexico, Poland, Slovakia, Bulgaria and other small producing countries in Interwine also have a dazzling performance. KVINT, a vintner of 1,700-hectare wineries in Moldova, won a gold medal in the 2013 Interwine International Wine and Spirits Competition. Its FOB price is said to be less than $2, giving it an edge in both quality and price.
From liquor for government receptions to golden keys for business
Hospitality is only the most basic function of imported wine as a business image wine. China Shipbuilding Heavy Industry, a large state-owned company, attended INTERWINE for the first time this year. Ms. Li, the head of the exhibition, said the group's involvement in the wine industry was originally to meet the group's hospitality needs, but now the wine company has been regarded as a "special economic zone" for CSSC and has achieved great success in wine marketing.
Improve customer satisfaction, "let wine retain customers" is Baiyun Airport's participation in the wine industry is the biggest harvest. According to Chen Hua, general manager of Baiyun Airport Passenger Service Branch, the Food City has traveled around the world to select dozens of wines with different tastes and moderate prices, and designed Chinese descriptions for these wines to match traditional Chinese food for airport dining passengers.
Other industries such as real estate, manufacturing and foreign trade have classic business cases related to wine. Generally speaking, in traditional business reception, enterprises can greatly improve their brand image and customer satisfaction by providing self-branded wines from OEM. Wine business green, environmental protection, in the local real economy of great significance. And in their own industry spire leading enterprises can use the world wine merchants to diversify business to open up international undertakings. Wine business is increasingly regarded by elite business owners in various industries as the golden key to the global market.
From the South China market to the national market
Thanks to the long-term promotion and promotion of INTERWINE Exhibition and the "World Wine Tour" series tour, as well as the direct effect of the rapid rise in the demand for wine consumption of all regions, especially the economically developed cities, there are more provinces to visit the exhibition in the form of groups or association representatives.
Jiangsu Wine Industry Association participated in INTERWINE for the first time this year, forming a large scale visiting team, other Nanjing, Wuxi, Baoying, Jiangyin, Yancheng and other cities also formed more than 10 teams, the overall Jiangsu Province more than 500 dealers to visit the exhibition. Leaders from liquor monopoly bureaus of Guizhou and Hubei provinces personally led the teams to visit and investigate. There were also several delegations from Henan, Hebei, Hunan and Hubei provinces along the high-speed railway. Other Jiangxi, Zhejiang, Shanxi, Guangxi, Anhui, Dalian, Fujian and other provinces also have a large number of dealers to participate in the exhibition.
Some experts believe that the position of Guangdong in the import wine industry will be changed, will rely on import and export and free trade zone and other advantages, from the current wine consumption province to the national market import wine product distribution center, wine brand marketing center.
From winter to spring
Since 2012, the overall growth rate of the imported wine industry has slowed down, and some enterprises have suffered losses due to the impact of inventory. Many practitioners believe that the imported wine industry has entered the "winter". From the perspective of INTERWINE2013, wine suppliers in the upstream of the industry chain pay more attention to the Chinese market, and more countries and wineries actively promote themselves in the form of exhibitions. In the downstream, various consumer demands, including young people's fashion and romantic demands and business promotion demands, rise. Meanwhile, consumers' view of wine consumption becomes more rational. From price, brand, country to focus on quality, production area and cost performance, and at the same time before and after the exhibition, the marketing of major importers have been remarkable, it can be predicted that the in-depth adjustment of the industry has been effective, is about to usher in a new period of stable growth.
