-- First look at the highlights of Interwin 2013
The 11th China (Guangzhou) International Wine Exhibition (INTERWINE2013), which is eagerly awaited by the national wine industry, was officially launched on November 28. A few days ago, the reporter learned that the exhibition has entered the final sprint stage. The organizer is preparing for the exhibition, communicating with many exhibitors about material schedule and other information, and has begun to enter the venue to arrange the exhibition.
INTERWINE Exhibition will be held on a new day, so what are the new aspects of the exhibition?
Consulates, chambers of commerce and wineries of various countries have opened a new chapter in people-to-people cultural trade exchanges between China and foreign countries with wine as the medium
The La Mancha Regional Trade and Investment Conference in Spain has been successfully held to attract investment from Chinese enterprises through wine. Goldilocks Technology Field, which is focused on new materials and attended the investment meeting, said it has reached a preliminary agreement to visit Spain.
The most in line with the Chinese taste of Spanish wine on-site selection.
Italy has a strong football culture and a close cooperation with Chinese football. The Italian exhibition team will display the "evregrande" dry red specially provided by Evergrande Club, and the top owners of Rossetti winery in Tuscany, Italy and other international wine experts will participate in the exhibition.
With the implementation of zero tariff on New Zealand wines, New Zealand wines with excellent quality and pure nature are bound to become the new favorite of Chinese consumers. "INTERWINE platform will help New Zealand wines become more familiar to more distributors," said the New Zealand exhibition group.
More and more grape and spirits producing countries around the world are also feeling INTERWINE's unparalleled influence in the Chinese market. In 2013, a large number of Eastern European countries such as Romania, Bulgaria, Moldova, Slovakia, Russia and Ukraine appeared, and a number of consular chiefs and other government representatives participated. Mr.David Najera, Consul General of Mexico, attended the event to launch the first Tequila promotion stop in China. In addition to the invitation room, the Armenian exhibition group is generous to support the tasting of the world's top brandy Yarakun, but also the national stage drama as a wine dinner. Scotch whisky is also an official part of the show, bringing a prestigious performance of traditional Scottish traditions.
Domestic importers marketing diversification, the eight immortalities across the sea, each show their ability
Baiyun Airport will hold a small international wine exhibition.
Huidi Wine exhibition area "Sino-French Wine Through Train", real car real combat.
A castle-like display at Atenburg.
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According to Jia Yanping, the general manager of the exhibition importers have shown strong marketing creativity. If traditional baijiu is heavy on sales, imported wines often require more marketing. All kinds of creative importers, through the dealers around to understand and spread to the public, which has great significance for the promotion of wine culture.
Wonderful activities, covering multiple levels of the industry
The China Real Estate and World Winery Diversified Development Forum introduced wine culture and new business opportunities in the global market with wine to 200 Chinese real estate giants.
The World Wine and Guangdong Famous Enterprises Global Cooperation Summit Forum helped thousands of famous enterprises representatives from various provinces in China to join hands with international famous wines to explore new opportunities for cooperation and exchange.
The theme forum of "Interpretation of 2014 Wine Market" will explain the current slowdown of the growth rate of wine market and the anti-slump gene of wine merchants, and discuss what kind of innovation model wine will have in the future.
"Wine Promotion and Liquor channel Integration under Market Changes" discusses the current situation of liquor and wine channel competition and cooperation, and hopes to arouse more industry leaders and wine agents more extensive attention and thinking in the future.
