As the largest high-end beverage brand exhibition in Asia, the 5th China International High-end Beverage & Wine Exhibition (CBIBE 2014), co-organized by Bison (Beijing) Exhibition Co., Ltd. and China Cooperative Trade Enterprise Association, will be grandly opened on July 5, 2014 in Beijing National Agricultural Exhibition Hall (New Hall). More than 800 enterprises from 60 countries and regions will participate in the exhibition, and 28 provinces, municipalities and autonomous regions will participate in the exhibition.
According to the introduction, "CBIBE" is a comprehensive food and beverage exhibition, a total of 30 categories of products on display. The exhibition opened up professional exhibitions of dairy products, coffee tea and beverages, high-end water, energy drinks and local exhibition areas of Shandong, Heilongjiang, Zhejiang, Ningxia, Shanghai and other provinces and cities. And the last high-end beverage exhibition (CBIBE China 2013) a total of 700 exhibitors from 50 countries and regions at home and abroad, an increase of 23.6% compared to 2012. Among them, 35% are international exhibitors and 65% are domestic exhibitors. The domestic exhibitors come from 28 provinces, cities and autonomous regions in China. The majority of domestic and foreign exhibitors have obtained better trade effects.
High-end bottled water area: The exhibition specifications continue to upgrade
China is the most active stock and incremental market for bottled water in the world. CBIBE has created a premium bottled water section. After four years of rapid development, the high-end bottled water zone in 2013 not only absorbed all kinds of outstanding enterprises from France, the United States, Italy, Spain, Australia, South Korea, India and other global enterprises, but also the exhibition area of domestic enterprises alone reached more than 3,000 square meters! In 2011, due to the good trade effect, domestic bottled water enterprises expanded the exhibition scale, and greatly increased the exhibition rate of special packaging. The high-end bottled water section will be one of the most visually enjoyable areas of the exhibition.
Dairy beverage zone: Gather industry leaders
In order to comply with the trend of China's dairy products buying and selling, CBIE established a special area for dairy drinks, which attracted the attention of dairy drinks enterprises. After four sessions of cbibe Dairy drinks zone, not only brings together high-quality dairy drinks from China, the United States, Australia, New Zealand and other parts of the world, but also creates an efficient trading platform for Chinese high-end dairy enterprises to connect with overseas buyers and establish an image at home and abroad. Yili and Mengniu will launch new liquid milk products such as "Nourishing Shuhua Milk" and "Children's Growth Milk" and high-quality milk powder products respectively.
Functional beverage area: strong momentum of new products
In recent years, the trade of functional drinks has a strong growth momentum, with the global annual growth rate between 10% and 30%. Asia is an important trade base of global functional drinks, and innovation is an important feature of its products, and it is also the fastest growing market of functional drinks in the world. CBIBE has launched a section dedicated to functional drinks. This zone not only gathers excellent functional beverage enterprises in China such as Shandong Legion and Henan Legion with multiple new products and excellent quality, but also gathers high-quality functional beverage products from Thailand, South Korea, Japan, the United States, France, Italy, Australia and other places.
Wine World Pavilion: More than 300 domestic and foreign exhibitors
In addition to the above zones, more than 200 domestic and foreign wine and spirits exhibitors will participate in this year's CBIBE, which will form the "Wine World Pavilion" in Beijing National Agricultural Exhibition Center (new pavilion), forming the largest trade platform of medium and high-end wine in China, which will certainly bring numerous excellent products and business opportunities for the continuous prosperity of domestic wine trade.
