On Oct. 15, the 12th China Toy Fair opened at the Shanghai New International Exhibition Center, bringing together famous toy brands from around the world for a three-day exhibition and visit. The first brand of girls' toys in China - Guangdong Kerer Toys Co., LTD., with its new product debut, its "China Doll Kerer Doll" characteristic face attracted "onlookers", set off the Chinese fashion trend, become the shining star of the exhibition.
◆ Kerr: The messenger of Chinese culture
China Doll - Kerr adhere to the fashion line of Chinese cultural characteristics, in the design of the full integration of national cultural color and modern fashion elements, the design of a batch of highly acclaimed fashion doll products.
Kerr booth strong Chinese wind, hundreds of various exhibition positions of Kerr, let the audience feast their eyes. On the stage, the vivid fashion Chinese class Kerer is particularly eye-catching (Kerer products are divided into: classical China, fashion China, dream China, fashion life four categories), red - Ruyi, edge - crabapple spring, festival - happy time and other main products to earn enough eyeballs. With the design concept of "red" as the base color of Chinese culture, Kerer-Ruyi applies exquisite lace, beading, printing and other materials and technology in dress design to show this invisible color element three-dimensional and plump. And the same auspicious meaning of the "ruyi" element, with modern expression techniques into the design of the top hat, especially as the finishing touch. Will be happy, lively and peaceful beautiful vision to render.
Blue and white, paper-cut, ruyi and other Chinese elements in the Kerr doll body to get a perfect fusion, clever classical flavor and not conventional, fashion novel without showing grandiose. Kerr Doll -- the messenger of Chinese culture.
◆ Kerr Meili meets Disney: Creating a new international fashion
With its high quality products and unique Chinese style image, Kerr has attracted many famous international brands to cooperate with it. In 2013, Kerr Company continued to cooperate with Disney Company, one of the world's ten most valuable brands, to launch fashion Minnie - furniture combination (dining room, living room) and fashion Minnie - magic dinner, the international new fashion trend again. By integrating Disney style elements such as Mickey head and Minnie Bow with Chinese elements of Kerr, the enthusiastic, confident, sincere and lovely Oriental girl has an international fashion sense.
◆ Kerr: Cool fashion new game
Kerr Doll, Kerr actively pays attention to the healthy growth of girls, with the slogan of "Do the best you with Kerr", advocates and encourages children to become the best you in their mind, so that children can explore and play their own strengths and become more confident. Kerr fashion life series launched leisure baby, beautiful baby, upgraded version of happy holiday and other on-site interpretation of varied shapes, beautiful clothes, accessories to match. Through the simulation of life scenes, children improve their hands-on ability and accumulate aesthetic quality.
The continuous improvement of Kerr's popularity and reputation is inseparable from the fact that Kerr dares to be a fashionable "tide surfer". Since its establishment in 2004, Kerr Toys has focused on brand development and launched brand promotion offensive online and offline. According to Ms. CAI, the head of Kerer brand, the homogenization of Chinese enterprises is too serious. Nine years ago, Kerer noticed this problem and changed from a simple processing trade to an independent innovation brand. It is a long way to go for Kerr to take the road of Chinese-style independent brand development. China Dream, toy dream, Kerer Dream, Kerer Toys hope to inherit the traditional excellent culture, innovation fashion new culture on the way to the development of China doll slightly contribution, provide a reference model.
