In 2013, the 12th China Toy Fair, China Baby & Children Exhibition and the International Brand Authorization Pavilion were successfully held in Shanghai New International Expo Center, with more than 4,800 booths, an increase of 25%. During the three days of the exhibition, 73,673 professional buyers were received, among which, department stores increased by 21%, early childhood education products, baby products and other buyers increased by 39% and 76% respectively, the audience of authorized pavilions increased by twice, the authorized audience of food, books, clothing and home textiles increased by 97%, and the audience of convenience stores, theme parks and so on is a new force. The audience structure of authorized pavilions was further optimized and balanced. In addition, overseas large buyers also made new breakthroughs again, with a growth rate of more than 24%, showing the exhibition's centripetal force and attractiveness again.
This year is the first year for China Toys and Baby Products Association to carry out the "Brand Self-discipline China Tour" activity in the toy and baby products industry nationwide. The first and second batch of 124 "safety commitment brands" collectively appeared at the exhibition site; At the same time, the exhibition also held the "safety commitment brand consumer experience store" award ceremony, "the government, association, brand, retailers" and many other new models of self-discipline successfully created, created a new era of toys and baby products industry from the source to the channel to fully guarantee product quality and safety.
On October 17, 2013, the 12th China Toy Fair, China Baby & Children Exhibition and International Brand Authorization Pavilion were successfully closed in Shanghai New International Expo Center. This year, the overall scale of the three service platforms of China Toy & Baby & Children's Products Association successfully expanded by 25%. The exhibition area has exceeded 100,000 square meters, the number of booths has exceeded 4,800, and the number of exhibitors has exceeded 1,100. Among them, the categories of preschool supplies, baby buggies, car child safety seats, cribs and baby furniture, feeding supplies such as bottles and pacifiers have increased significantly, which continues to maintain its position in Asia. Even the world toys, baby products, brand authorization industry in the high brand awareness and appeal. Exhibition period of three days, a total of buyers at home and abroad more than 73,673 person-time, including overseas professional purchasers and distributors from 114 countries and regions around the world, domestic agents, channels, purchasing wholesalers and so on cover 32 provinces and autonomous regions of more than 460 cities, it is worth mentioning that this year, the association increased the third and fourth tier city buyers organization and invitation, Increase more than 39%, successfully help exhibitors to achieve channel sinking.
exhibitor
The international brand is growing significantly. The international level of the exhibition is widely praised
As the only channel for international toys, baby products and brand authorization enterprises to expand the Chinese market, the annual growth rate of international enterprises and brands has maintained a high speed. This year, the international brands participating in the exhibition cover more than 20 countries and regions around the world, with a year-on-year growth rate of more than 60%. Peter Broegger, senior vice president and general manager of Asia Pacific Region of Mattel, said that we realized the strong resources and potential of the Chinese market through the exhibition, and we have more confidence to make the Chinese market bigger. He Laijian, vice president of Japan baby products brand Beikin China, who participated in the exhibition for the first time, said that whether the exhibition is international or professional, it highlights its high level and high standard. The concentrated emergence of international brands confirmed its incomparable influence and international radiation degree. Charles, chairman of the International Licensing Industry Association (LIMA), also said that this is the most influential and authoritative licensing activity in the Chinese mainland. It has become the best trading platform for understanding the current situation of the Chinese and even Asian markets, promoting authorized brands and expanding authorized business in depth!
The exhibition group of leading enterprises and producing areas has a new appearance
Over the years, the exhibitions sponsored by the association have been recognized by national brands as the best channel to layout the global network, and by local governments and associations as the most effective platform to build the brand of the producing region, promote the characteristic region and enhance the influence of the producing region. Zuo Jinhua, director of Brand Marketing Center of Goodbaby Group, could not resist the excitement. This is a grand event in the whole field of maternal and infant products in China, which provides a rare opportunity for the transformation and upgrading of enterprises. Meanwhile, it attracts a lot of media attention, rich in resources and strength, and promotes the rapid development of the whole industry. This year, more than 10 exhibition groups have been organized by local governments and associations in major producing areas. It is worth mentioning that Baoying and Gaomi have increased in size by more than 60% and 30%, respectively. Ye Weide, president of Ningbo Toys and Baby Products Industry Association, said that nearly 100 enterprises and brands in Ningbo took part in the exhibition, which is of great benefit to Ningbo to show the image of "China's capital of buggies and child car seats" and enhance the influence of regional business cards.
Subdivided display categories more than 100 degrees of specialization to achieve new breakthroughs
"Accelerating the optimization of market segmentation services and continuously improving the professional level of the exhibition" is the top priority of the association's exhibition services. This year's exhibition for the first time integrated the launch of "early childhood education supplies Museum", "buggy museum", "baby supplies Museum", "car child safety seat Museum" and so on, with more than 100 subdivided exhibition categories. Among them, "Early Childhood Education Supplies Museum" display brand awareness and exhibit quality have reached a new high in the industry, Jiangsu Baoying, Zhejiang Yongjia domestic only two major entertainment equipment production areas of the exhibition group overall appeared, China Culture, Education and sports goods Association also gathered leading enterprises for the first time to participate in the exhibition; "Buggy Gallery" bag and nearly 20 varieties, covering children of all ages; Car child safety seats, cribs, baby furniture and other brands increased by 25% and 145% respectively, the overall scale jumped to the first of similar exhibitions; Bottles, pacifiers and other feeding supplies have achieved breakthrough growth, industry leading brands gathered. The association exhibition accelerates to improve the level of professional segmentation service, and once again creates a good display effect for enterprises with the advantage of scale, fully meeting the one-stop purchasing needs of professional buyers at home and abroad.
Buyer's piece
International buyers hit a new high negotiating quality suppliers preferred
This year, the scale of the exhibition increased significantly, with new enterprises and new manufacturers emerging in concentration, attracting the attention of the world's famous department stores and supermarket chain giants, trading companies, distributors and retailers, among which, the growth of Asian buyers was particularly significant, and the growth of the international buyers of preschool supplies, car child safety seats and other visitors reached 26% and 35%, respectively. Wang Yiliang, general manager of the Greater China region of Kiddy, a German professional car seat brand, who participated in the exhibition for the first time, said that professional visitors not only came from Asia, but also from Europe. Isabella, general manager of I.GODISTRIBUTION, a well-known Italian distribution of baby products, said, "It was my first time to visit, and the effect was unexpected. Not only were the products on site rich and clear, but the organizers were also very professional. It brings new ideas to our business development.
Domestic mainstream department stores, large maternal and child chains and other professional purchasers are not absent
This year, domestic buyers have rushed to the beach, especially large high-end maternal and child chain stores, mainstream department stores and other professional purchasers increased significantly. Among them, Mothercare, Mama's & Papa's, Motherwork, Mama Goodbaby, Leyou, Regina Baby, Baby Island, Baby room, Mogubaby, Babi and other high-end maternal and child chain stores gathered together, In terms of department stores, Satet, Lufthansa, Parkson, Blue Harbor, New China Children's Products Store, Joy City, etc., in Shanghai, Baodaxiang, Isetan, the First Yaohan, Huaihai Youth, etc., and in Sichuan, Renhe Spring and other well-known department stores and shopping centers. Xie Haitao, manager from Beijing Jinyuan Yantha, said that there were more and more big brands of toys and baby products in the exhibition, and many intended brands were expanded on site, focusing on baby buggies and safety seats. Zhao Zuwu, assistant president of Changsha Yiyi, said that the new designs and new products on behalf of the development level of the industry are full of beautiful things, which is bound to promote the development of the whole industry to another higher level. Li Shujiao, the manager of children's products Department of Zhuzhou Department Store, was even more delighted. The exhibition held by the association had complete categories and high-end brands. This was the only grand event that we organized the heads of multiple branches in Hunan to visit at the same time.
Early childhood education supplies, children's safety seats and authorized audience quality and quantity of double improvement buyer structure continues to optimize
This year, the exhibition subdivided display categories, preschool supplies, car child safety seats, brand authorization and other museum display, greatly improving the convenience of buyers purchasing and negotiating. Mr. Luan, manager of Yucai Holdings, said that the number of visitors to the exhibition increased significantly, and there were many professional buyers such as foreign investors and kindergarten buyers. Jia Rongyu, sales manager of South Korean amusement equipment brand Arion, said that the first exhibition achieved a lot. It not only contacted agents and preschool customers in mainland China, but also got acquainted with buyers from Latin America and South Korea. The exhibits were booked on the first day. Qiu Wanyi, brand authorization manager of Hangzhou Xuanji, said that the site not only contacted traditional licensees, but also developed convenience stores, theme parks and other customers.
Active text
Release the standard outline of the milk bottle enterprise alliance to accelerate the standardization of baby and child products
In order to regulate the development of baby products market, the association will work with key enterprises of baby bottle products and mainstream brands with high market share to compile and draft the enterprise alliance standard of "Safety Requirements for Baby Bottle", and publish the outline of the alliance standard in the extension period. The press conference attracted the leaders and agents of brands such as Peikin, Philips Xinanyi, NUK, Goodbaby, Combe, Fuyir, Eusheng, Adri, Leerbao, Rikang, Philabao, as well as representatives of authoritative testing institutions to attend the conference. At the same time, Xinhua News Agency, Phoenix TV, Dragon TV, China Quality News, Jiefang Daily and other hundreds of mainstream media were also present to report strongly. Greatly promoted the process of standardization of baby products in China.
Car child safety seat 3C certification reserve meeting to help the healthy development of the market
In order to help the car with child safety seat enterprises do 3C certification before the implementation of the preparatory work, the association held in the exhibition of car with child safety seat 3C certification reserve meeting. Invited to the Ministry of Industry and Information Technology Consumer products Department Director Wang Minyan, certification supervision department Director Wang Kun, China Quality Certification Center certification Department Minister Wang Jiangdong and other leaders, explained the national product quality and safety of the latest policy, car children safety seat 3C certification opportunities and challenges and certification of the implementation of rules, etc. It attracted nearly 100 people from Dumex, Combet, Kidd, Sybix, English, Smart, Goodbaby, Blackbest, McIntyre and other car child safety seat companies, their agents and retailers. The reserve will make the production and sales of car child safety seats and other upstream and downstream enterprises timely understand the dynamics of 3C certification, promoting the benign development of the car child safety seat market.
Create "star" competition awards field competition strong lead industry innovation wind
The association holds the "Star" competition of China Toy and baby products industry every year. This year, a total of 91 enterprises have successfully applied for 212 products. After preliminary evaluation and online publicity, a total of 70 products have been shortlisted. Different from previous competitions, this year's competition introduced enterprise representatives to create "star" presentation, and an expert jury composed of department stores, kindergartens, preschool education channels, etc. voted at the exhibition site to award gold, silver and bronze awards. Among them, 15 new products, such as Hot Wheels Flying Wall walking dynamic high-speed track, Taiwan Zhigao pneumatic building blocks and LEGO City Series Fire Bureau, won the gold medal. At the same time, the exhibition also opened up a special exhibition area, focusing on the promotion of the products shortlisted in the "star" competition, attracting a large number of professional visitors at home and abroad to stop and enjoy, focusing on the promotion of new ideas, new designs, new functions, new processes, new materials and so on, comprehensively promoting the independent innovation and development of enterprises in the toy and baby products industry.
Authorization summit forum and animation image selection promote seamless connection between upstream and downstream enterprises
In order to promote in-depth cooperation, communication and collaboration between licensees and licensees, and build an efficient service platform, the association holds the "China Brand Authorization Summit Forum" every year. This year, Gao Zheng, deputy director general of the Department of Cultural Industry of the Ministry of Culture, Charles LIMA, Chairman of Lima, senior executives of Disney, Regina Baby, Coolman House and other enterprises are invited to discuss the road construction. Solve the issues of authorized brand negotiation, authorized product marketing and promotion, channel expansion and maintenance. At the same time, the selection activity of the top 10 animation images with the most market vitality in 2013 was held on site. According to the two lines of international group and domestic group, 5 images with the most market vitality were selected respectively, and their market vitality and licensing value were comprehensively analyzed. In addition, on-site experts also selected two winning prizes from the top 10 animation images. The winners were DORA the Explorer (international) and Ali (domestic). The Summit Forum attracted more than 220 enterprise executives to attend the meeting. The on-site licensee chose the intended authorized brand to negotiate with, and the two authorized parties connected accurately, creating greater profit space.
Preschool Education Forum launched a new to help preschool education industry leapfrog development
In order to promote the healthy development of kindergarten construction and preschool education in China, the association successfully held the 2013 China International Preschool Education Development and Innovation Seminar on October 15. Authoritative experts in the fields of linguistics, sociology, early childhood education and educational psychology from the United States, the Netherlands, Germany and other countries gave keynote speeches on the topics of corner activities and the teaching practice of play AIDS in the kindergarten. Wooden Play Family, Hape, Belledo, Wanger and other schools introduced special early childhood education cases. The forum attracted more than 400 kindergarten principals, principals of preschool education institutions and purchasers from all over the country to listen to the forum. Li Cairan from the kindergarten of the First Affiliated Hospital of PLA General Hospital in Beijing said that the combination of preschool education forum and preschool education exhibition could not only expose you to cutting-edge educational theories, but also see high-end new preschool education products. Next year, I will recommend to more peers and make an appointment to visit in advance.
International brand catwalk show for the first time to lead the new fashion of international children's wear
This year's exhibition launched the international clothing brand baby and children's wear exhibition area, attracting the world's famous brands. Meanwhile, the exhibition for the first time combined "exhibition" with "Show", held the international brand runway Fashion Show activity, small fashion models live show, French Catimini, KENZO, Hush Puppies, Nike kids, Skechers; German Boss, Adidas, PUMA; Japan Combimini; and China Goodbaby, YEEHOO, Peee.a.Bo are puppies. Especially the Japanese Combimini brand new products is in China debut show, a new visual feast to attract tens of thousands of professional audience's eyes, successfully leading the global children's wear market development of new trends.
The high-level roundtable was launched in high profile to help international brands efficiently layout the Chinese market
In order to promote the precise layout of international brands in the Chinese market, the extension of the launch to create a road of efficient expansion of different channels -- the high-level roundtable meeting between domestic and foreign brands and channel operators, We invited Guo Chaoying, general manager of Ying, Murphy, Managing director of Toys R Us China, Zhang Ting, 0-7 Trade Operation Manager, Zhu Lin, general manager of China Resources Colorful City, Jiang Tao, general manager of Regina Baby, Chen Ying, deputy general manager of Love Baby Room and other guests. Delivered speeches on topics such as effective channels for international brands to enter the Chinese market, correct positioning and operation of different sales channels, reasonable determination of sales targets in the Chinese market, strategies for expanding existing sales channels to increase sales, and attracted representatives of international brands such as Aprica, Cybex, Inglesina, Kiddy and Takata. And from Beijing, Shanghai and other first - and second-tier cities, department stores, supermarkets, baby stores and other responsible people attended.
The 12th China Toy Exhibition, China Baby Exhibition and international brand authorization Pavilion has come to a successful end, 2014 October 14-16 three exhibition will be in Shanghai New International Expo Center to continue to write brilliant, the overall scale is expected to exceed 120,000 square meters. At that time, China Toys and Baby Products Association will join hands with more domestic and foreign toy, baby products, brand authorization industry organizations and enterprises, on a broader stage, with its more diversified product categories, more perfect and meticulous 365 days uninterrupted service to welcome VIP friends from all over the world
