At the end of every year, Christmas, New Year's Day, Spring Festival, Valentine's Day and other golden time, advocating "gifts in return" love shopping family to start busy: large to thank customers, share growth, reward employees, small to buy New Year goods for the family, buy holiday gifts for the family, by the way to reward themselves busy for a year. How many things, how to purchase to save money, labor and worry in one step?
On November 13th, the 2013 Beijing International Gifts, Gifts and Household Products (Year-end) Exhibition will arrive as promised, bringing you a one-stop shopping feast at the end of the year. It is reported that the Beijing Gift Exhibition at the end of the Year, which is transferred from the International Trade Center to the National Convention Center for the first time, will be the last large-scale exhibition of gifts and home furnishing products in Beijing in 2013. Both in terms of exhibition scale and service specifications, it will be a higher level. Rich categories, low prices, one-stop purchasing and connecting services will be the highlights of this exhibition.
Easy to seek "new", to create the first party of gifts at the end of the year
It is reported that the Beijing International Gifts, Gifts and Household Products (year-end) Exhibition held by Beijing Lizhan Huacun Exhibition Co., LTD has become the annual brand event of Beijing Gift market, which has been held in the International Trade Center for 6 consecutive years. At first, the exhibition was just a one-to-one professional purchasing event to meet the enterprise customers' year-end gift purchasing needs for employee welfare, business gifts, festivals, annual meetings, promotional activities and other aspects. In recent years, with the diversified demand of gift market and the rise of the annual goods economy at the end of the year in Beijing, Lizhan Group has been thinking about how to change while maintaining stability. On the one hand, it can better help exhibitors to drive sales with the help of the popularity of the exhibition, and on the other hand, it can meet the needs of more ordinary audiences who are keen on the exhibition buying.
Moving to the National Convention Center in 2013 will be a new starting point for breakthrough. More large-scale exhibition space, more diversified service channels and more open exhibition concepts will bring the audience a refreshing experience. It is reported that the organizer has accepted nearly 220 exhibitors booth reservation applications before the deadline. At that time, you are expected to enjoy more than 400 exhibitors from all over the country and even international brands to provide tens of thousands of products, covering food, home textiles, kitchen utensils, crafts, collectibles, office supplies, festival ornaments, decorative pendants, local New Year goods, table calendar, creative small appliances and other dozens of categories.
Not only that, the year-end gift purchasing fair is different from the spring and autumn gift fair, which is "only viewing, not selling". The year-end gift fair will open more interactive platforms for buying and selling. In addition to accurately targeting professional buyers such as enterprise group buying, it will also attract more ordinary family buyers who have the need to purchase New Year goods. To this end, the exhibition will open up a special "special sale" area, there will be nearly 50 enterprises including small household appliances, home textiles, food and other 10 categories of famous products on sale, low prices to give back to the audience.
Relay double section, the capital at the end of the gift market can not be peeped
Double Festival just passed, but many companies and individuals began to plan the annual meeting and Christmas, New Year's Day activities and purchases, with festive characteristics as the highlight of the end of the year gift procurement has entered the countdown. According to the staff of Lizhan Huacunn, every year around Christmas and New Year's Day, is the most concentrated demand for gifts at home and abroad, and as China's political, economic, cultural center of Beijing market, the demand for gifts at the end of the year will be about 5 times that of normal days, most of the group buying, collective purchasing, personalized customized needs of the company's end customers. This year, affected by the big economic environment, the bulk gift collection has a small impact, but the concentrated volume of gifts for personal consumption has eased the market weakness to some extent, and this trend is particularly obvious in Beijing.
As the largest consumer market in China, Beijing has always been extremely prosperous for famous, special and excellent specialties from all over the country. At the same time, as the capital of China, the population composition comes from all over the country, so satisfying multi-level and diversified demands has become the key to move the market. Beijing Gift Exhibition is a brand exhibition that develops through deep exploration of Beijing characteristic market demand.
In addition to high-end red wine, olive oil, imported food, and conventional gifts of green and organic food, there are also famous and excellent new local products, such as Harbin red sausage, Dalian Guo dried sea cucumber, Inner Mongolia cheese and milk slices, Changbai Mountain wild pine nuts and dried fruit food, Fujian dried bamboo shoots and mountain products, etc. And more than half of this category will be locked in the mass gift consumption.
According to Mr. Zhang, who has been engaged in gift sales for many years, he has been engaged in the gift sales of high-end imported red wine and olive oil. In the past, most of his customers were enterprises, public institutions and large companies, but now through online platform and exhibition site promotion sales, personal consumption market accounts for about 40% of the sales, and most of the customers are in Beijing. So at the end of each year, the Beijing gift Show is an important channel to tap potential customers.
It is reported that pre-registration has been opened on www.giftsbeijing.com, the official website of Beijing Gift Purchasing Fair at the end of the year. If you make an appointment in advance, you can not only get free tickets, but also participate in interactive activities on wechat and Weibo. Meanwhile, the official exhibition APP will be launched soon, so that you can get first-hand information about new products and enjoy the exhibition. Let's go to the National Convention Center from November 13th to 15th for the end-of-year Taobao tour.
