Small bottle, New fashion -- Discussion on the future development trend of wine industry

2013-08-30 09:14 0

With the rapid development of the wine industry, the external packaging of wine is also more and more attention to changes. In order to better meet the needs of consumers in all aspects, wine producers or distributors are making changes to improve the sales of wine.

Recently Xiaobian online attention, foreign wine sales market appeared 375ml or 187ml small bottles of wine, in Japan, the United States and other countries are particularly popular, and has been the favor of many consumers. Can the smaller bottles compete with the traditional 750ml bottle? Can the small bottle wine become a trend of the future wine industry? This has led to a series of discussions by wine experts and people around the world. Guo Songquan, a visiting professor at China Agricultural University (Yantai) and a well-known wine expert in China, strongly suggested that "wine companies should consider the packaging of 375ml or 187.5ml bottles, which will give consumers more choices."

Xiaobian visited several wine outlets and learned that small bottles of wine are not very popular in the domestic market, and some outlets do not have small bottles. Later, I checked Taobao Mall and No.1 Store red wine store online, and found that there were many wine stores in the online store appeared small bottles of wine. Among them, on Yihaodian, Xiaobo saw a European wine store placed a lot of small bottles of wine. Through online customer service consultation, the wine operated by this store is from Macedonia winery Davina. There are five types of small bottles of wine sold in the store, including dry red and dry white, to meet the needs of different consumers, and launched a "five-in-one tasting package". The price is more affordable, winery Davina has given a positive answer to the future development of small bottle wine, and strongly believes that small bottle wine is a big trend in the future development of wine industry.

As a well-known winery integrating grape planting, wine making and sales, Winery Davina has a deep understanding of the future development of the wine industry, and believes that the small bottle wine will be a major trend of the future development of the wine industry. The small bottle wine industry is developing, and many factors, such as small size, light weight, suitable liquor, easy to carry and affordable, promote the development of small bottle.

A common example illustrates the advantages of small bottles of wine. "If a couple wants to have a drink of red wine when they go out to dinner to add a bit of romance, but the traditional 750ml bottle of wine is not worth the money and the waste of wine. In this case, the small bottle of wine can easily solve the problem."

At present, not every winery in the wine market produces small bottles, but more and more producers are finding a market for small bottles. It is known that many wine outlets in Japan and the United States or restaurants have small bottles of wine. In recent years, with the increase of domestic wine consumers, different needs of consumers, small bottles of wine put on the wine rack sales, small bottles of wine has a special advantage is that the body is small and easy to carry, solve the trouble of red wine lovers, you can drink wine anytime and anywhere.

Source:Press release and press release writing agency