In recent years, with the rise of new forms of retail and the change of consumers' shopping habits, the development space of our traditional department store industry is gradually becoming "narrow", and the era of "small profit" of department store business is accelerating. It has become the common pursuit of professional managers of major department stores to seek a new breakthrough mode for successful transformation, create unique operating characteristics, highlight the competitive advantages of the market, so as to stimulate the potential positive energy of consumption and lead the new trend of consumption in the business circle again.
Department store industry has entered the era of "low profit"
Recently, the Ministry of Commerce released the "China Retail Industry Development Report 2013", data show that the national top 100 chain sales accounted for 9% of the total retail sales of social consumer goods last year, down 2.2 percentage points from the previous year, for the first time since 2003 the proportion of decline. Wu Yafeng, business director of Beiren Group, a leading business service company in Hebei Province, said that compared with the same period last year, the growth rate has dropped by 9%. We have entered the era of "small growth" and "small profit". The chairman of the contemporary mall also pointed out that the traditional department store industry has been on the decline in terms of the rate of customers to the store, the amount of shopping per capita, the number of transactions and other aspects, which is the problem of the whole business format. Compared with other emerging business formats, the competitiveness of traditional department store has been declining.
Optimizing category brand is the key to transformation
In the face of such fierce competition and the situation of internal and external troubles, traditional department stores are not sitting still. At present, more and more department stores, while vigorously expanding online shopping and other emerging channels, accelerate the optimization of business pattern, increase the characteristic categories, change the status quo of thousands of stores, and enrich business forms, improve the shopping environment, create irreplaceable shopping experience, so as to seek a breakthrough in the transformation of the department store industry. Contemporary mall chairman said deeply feeling, the department store industry to promote the brand, the introduction of high-yield, influential brand, in the category to achieve the dislocation of regional business competitors.
China baby exhibition thousands of brands to help the transformation of department stores
According to the China Department Store Baby Products Retail Survey Report 2012, 75 percent of the department stores saw an increase in baby products sales last year, while the percentage of sales decline only increased by 1 percent year-on-year in 2011. Therefore, this year, many department stores have increased the investment in the business area of baby products, enriching baby buggies, car child safety seats, cribs, baby clothes, care products, feeding supplies and other categories, and increasing the occupancy rate of middle and high-end brands, especially luxury brands.
China Baby Fair is the most influential and the only international professional purchasing platform with all-channel resources in mainland China. It will be held in Shanghai New International Expo Center from October 15 to 17. This year, the China Baby Exhibition gathered nearly 1,000 well-known brands at home and abroad. Combi, Britax, Avent, Chicco, Quinny, Aprica, the first year, Graco, Takata, Mamalove, NUK, Pigeon, US Baby, Good boy, Yings, Cherub and so on will all appear. Among them, new exhibitors account for more than 50%.
It is worth mentioning that this exhibition will also launch the "International brand Clothing Exhibition area" for the first time, you have not seen the international top children's clothing brands will appear, Includes Life Basics, John Galliano, BOSS, Hush Puppies, SOUHAIT, DIESEL, KENZO, ARMANI, Dior, D&G, Timberland, FENDI, MARC JACOBS, MONCLER, Catimini, LIU.JO, etc. At the same time, the negotiation area is also set up to provide one-to-one matching service, to help the department store managers and their channel operators to quickly connect with brand operators, and to jointly improve the comprehensive competitiveness of the department store industry.
☆ To learn more about the participating brands and new products, please click on the official website of China Baby Fair.
☆ Complete the pre-registration of China Baby Exhibition online immediately, and grasp the market opportunities in time
