In recent years, rabbit baby, dragon baby and other Chinese baby boom is gradually appearing, according to the "China Toy Consumption Survey Report 2012" data shows that the average annual family toy spending increases year by year, among which the proportion of 500-1000 yuan reached 43%, 3% higher than in 2011, it can be predicted that the future toy market is bound to have a leap growth. In particular, in just a few years after the global financial crisis in 2008, toy enterprises and brands mushroomed in the Chinese market, making offline toy wholesale markets and toy areas in department stores scramble to expand, and toy channels on major online trade and retail websites operate independently. Toy distribution and channel market ushered in unprecedented prosperity.
Toy product homogeneity serious distribution profit stumbling block difficult to move
The cake of the toy market has expanded rapidly, attracting many toy manufacturers to test the water. However, there are many problems behind the boom, such as serious product homogeneity, price war and so on, toy dealers face great challenges in profit growth. Most of China's toy enterprises started from export, OEM components, general lack of innovation awareness, coupled with the short "outside to inside" time, product innovation is undoubtedly one of the shortcomings of manufacturers. However, industry observers stress that China does not lack innovative talent and potential, largely due to "imperfect innovation mechanism, few trade docking platforms, product exchange information asymmetry," etc., product homogeneity seriously restricts the growth of distributors and distributors' profits.
The innovative event again raises the whirlwind tide when the distributor referees to ensure business prospects
In order to promote the innovative development of the toy industry, enhance the core competitiveness of enterprises, and promote the healthy growth of the distribution market, China Toys and Baby Products Association has held the Toy Star Competition for 12 consecutive years, and also held the toy and Baby products creative design competition for 4 consecutive years. From the point of view of the number of participating products, both the "star competition" and "creative competition" have reached a record high this year, especially the "creative competition" is attracting 520 universities and design companies across the country, a total of 5566 participants, the trend of innovation in the toy industry has been set off again.
It is worth mentioning that the important part of the evaluation of the two competitions is to invite the well-known toy investment managers of department stores, e-commerce, brand toy agents, dealers and other experts to form a panel of judges to vote and recommend the winning works and products from the innovative consideration of creativity, appearance, function, process and materials from their authoritative business perspective. To ensure its sales prospects in distribution and end markets. It is reported that the winning products of the "Creation Star Competition" will be exhibited during the China Toy Fair at Shanghai New International Expo Center from October 15 to 17, and accept cooperation and negotiation from distributors.
China Toy Fair launches three "new" services to build a "new" platform for business docking
As the largest professional and international toy trade platform in China, the 12th China Toy Fair covers an area of more than 100,000 square meters, displaying nearly 2,000 brands. With the rapid expansion of the exhibition's influence and scale, in order to provide more convenient and efficient procurement channels for buyers at home and abroad, China Toy Fair launched the "new exhibitors, new brands, new products" docking service this year, for dealers to find the right products and brands escort.
It is understood that in this year's China Toy Fair, in addition to Lego, Mattel, Hasbro, Yinhui, Kellett, Yingde and other well-known brands at home and abroad compete to launch new products, there are 40% of new brands debut. It is worth noting that the trend of combining toys and animation images in this year's exhibition is more obvious. Only in the electronic products, there emerged "Locke Kingdom", "Happy Baby" series of Aofei animation, Poppy Bear and other story machines, while the products of Congxia use the current popular toy 3.0 mode design, so that children can learn programming logic in the process of playing, creating a new field of children's programming education. In addition, new DIY toys such as "Art Kingdom" ultra-light clay and Caloyo Art sand painting have been introduced.
At the same time, this year, the association also carried out China toy and baby products industry "brand self-discipline tour in China" activity, the establishment of China toys and baby products rights protection anti-counterfeiting cooperation network, so that the exhibition safety, environmental protection theme is more prominent, each category of new products more rich, on-site buyers can quickly purchase appropriate new products, effectively enhance the market competitiveness.
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