Statistics from the Traffic Administration Bureau of China's Ministry of Public Security show that as of November 2011, the total number of motor vehicles in China has reached 223 million. As China has stepped into the "car era", it is extremely convenient for residents to travel. At the same time, children's safety accidents emerge one after another, such as the Infiniti accident on Beijing's Chang 'an Street and frequent school bus incidents across the country. The cases are shocking and affect the nerves of the whole society.
Consumers' awareness of riding safely with babies is rapidly emerging. The idea that "correct use of car child safety seats can reduce the fatal injury rate of infants" is gradually accepted by the society, and the car child safety seat market is surging. Therefore, reliable car child safety seat brands are selected for agency cooperation to share China's huge baby products market cake. Will be the ideal choice for entrepreneurship at present.
Car ownership growth, safety awareness to promote mature child safety seat market
Recently, Wang Qing, director of the Market Circulation Research Office of the Development Research Center of The State Council, predicted at the half-year situation analysis meeting of the China Association of Automobile Manufacturers that "by 2015 and 2022, the production and sales scale of new cars will be about 26 million and 39 million." The rocket-like growth of car ownership has laid a huge user base for the consumption market of child car seats in China. In recent years, the rapid improvement of consumers' awareness of safe travel has added a strong booster to the maturity of the market.
In late July, Britain's Prince William used a car seat to escort his son home from hospital, setting a good example for children to travel in cars. At the same time, the Beijing Play Expo is also in full swing to carry out safe travel experience activities. On-site consumers have taken the "simulated car space" and "simulated collision experience platform" and other crash test equipment, to personally feel the danger of "crash" at the speed of 12 km/h, and queued up to participate in the TAKATA installation speed competition. Understand the necessity and importance of using child safety seats in cars, and master the method of using them correctly. In addition, CCTV 1, Xinhua News Agency, China News Service, Beijing Evening News and other mainstream media also gathered reports, promoting the whole society of children's safety travel awareness greatly improved, it can be predicted that the consumption boom of car child safety seats is coming.
Child safety seat brand numerous agent cooperation choice is difficult
In recent years, especially after the implementation of the first compulsory national standard on children and car safety -- Restraint System for Child Occupants of Motor Vehicles (GB27887-2011) last year, manufacturers and brands of car child safety seats have mushroomed in the world. Now, whether through search engines such as Baidu or shopping websites such as Taobao, the keyword "child safety seat" reveals a dizzying array of brands and products.
Bao Di Si Baby Products Co., LTD. Asia Pacific commercial director Qiu Yue said in an interview with "Baby products" magazine, the current market sales of car child safety seat prices are huge, from more than 40 yuan online to physical stores of nearly 10,000 yuan, the quality level is uneven. Therefore, to cooperate with manufacturers with guaranteed product quality, strong brand influence, perfect after-sales service, and price in line with local market demand has become one of the problems faced by child safety seat agents and dealers.
"Safety commitment brand" appeared together to share market opportunities easily
In March this year, under the guidance of relevant ministries and commissions, the China Toys and Baby Products Association launched a nationwide campaign of "Brand Self-discipline in China". Goodbaby, Combe, Zhigao, Britax, Sibix, Baby First, Kiddy, Maxi-cosi, Huerton, Bebekasi and other first batch of car child safety seat "safety commitment brands" solemnly promise not to produce, not to sell products that do not meet the requirements of relevant national laws, regulations and technical standards. Put an end to the products that do not meet the national standards from the enterprise into the market, and set up a supervision telephone, consciously accept the industry and social supervision. As an active exploration by the association to serve the government and enterprises and comprehensively improve the quality of products in the industry, the public benefit activity of "Brand Self-discipline in China" has undoubtedly built a seamless bridge for brand owners, distributors and consumers.
It is reported that the first batch of "safety commitment brands" will collectively appear in the China Baby Fair on October 15-17 at the Shanghai New International Expo Center. Eye-catching stickers will be posted on the site to guide purchasers to find partners easily. In addition to car child safety seats, the exhibition also gathered thousands of toys, buggies, cribs, baby clothes, baby products and other enterprises and brands, the most complete product categories are bound to meet a variety of purchasing needs.
☆ To learn more about the participating brands and new products, please click on the official website of China Baby Fair.
☆ Complete the pre-registration of China Baby Exhibition online immediately, and grasp the market opportunities in time.
