In recent years, Wu Jinglian, a famous economist, Li Yizhong, a member of the Standing Committee of the CPPCC National Committee and deputy director of the Economic Committee, have pointed out that the traditional economic growth model has come to an end. Sluggish international market demand, increased export threshold, increased trade risks, rapid and large cost rise, order transfer, resource depletion, environmental damage, etc. It makes stationery, clothing accessories, gifts, household goods, food and beverage, washing care, books, audio and video, consumer electronics, toys, baby products and other traditional light industrial manufacturing enterprises face survival challenges to become more severe, so improve enterprise production efficiency and product added value, looking for industrial transformation and upgrading of blue ocean, has become the urgent task of manufacturing industry in our country.
Cultural creativity new help brand authorization to promote the industry break through
In October 2012, Wang Shicheng, vice president of China Light Industry Federation, said in the sixth China Toy and Baby Products Industry Conference that the key to competition is innovation ability and brand culture competition, and Wu Chuangyu, executive vice president of Guangzhou Yizhou Renren Culture Communication Co., LTD., pointed out clearly in the Development of Brand Authorized Animation. "Brand licensing creates huge business opportunities for Chinese enterprises," he said at the second China Animation Brand Licensing Summit Forum, adding that acquiring brand image authorization can increase the added value of products, improve the market recognition rate of products, and open up new marketing channels. In the traditional manufacturing industry is facing survival difficulties, many enterprises eager for quick success and instant benefits blindly pursue price war at the same time, a huge blue sea of brand authorization is showing.
Due to various historical reasons, brand authorization in Chinese mainland started relatively late. However, with the historical opportunity brought by the 2008 Beijing Olympic Games authorization industry chain, Chinese enterprises have begun to recognize, understand and accept the brand authorization business model, from the consumer goods fields of clothing, shoes, hats, food and beverages, stationery toys and so on. To bank cards, theme parks, theme restaurants and other service fields, more and more different types of enterprises and institutions began to use the model of brand authorization to expand the market, to achieve transformation and upgrading. China's brand licensing market reached $1.8 billion in 2010, according to the International Brand Licensing Industry Association (LIMA).
Network exhibition service system diversified all-round support enterprises to expand business
In order to help authorized enterprises in stationery, clothing and accessories, gifts, household goods, food and beverage, toiletry products, books, audio and video, consumer electronics, toys, baby products and other industries to rapidly expand their brand authorization business, China Toys and Baby Products Association has insisted on building a diversified high-end docking system over the years. In 2013, The all-round service pattern of "one website, one publication and one exhibition" has been realized. At present, China Brand Authorization network, Brand Authorization magazine and so on have fully covered the licensor, the licensee and the buyers of various industries.
It is worth mentioning that "One Exhibition", namely 2013 International Brand Authorization Pavilion, has become the most influential, authoritative and professional authorized trade platform in mainland China. This year, the International Brand Licensing Pavilion will be held from October 15 to 17 at Shanghai New International Expo Center. At that time, Disney character series, Marvel heroes, Transformers, Barbie, Snoopy, Miffy, Ultraman, Thomas & Friends, SpongeBob Squarepants, Teletubbies, Sesame Street, Pony Polly, Chibi Maruchan, Garfield, Doraemon, Angry Birds, Babu Engineer, Smurfs, Big mouth monkey, Tuzki, Crayon Xiao Shin, Sailor King, Easy Bear, Soft Bear, Popeye and other countries More than 500 of the international popular authorization projects, such as Boonie Bear, Pleasant Goat and Big Wolf, Balala Little Demon Fairy, Armor Warrior, Gobao Special Attack, Moir Estate, Sayer, Ahri, Star Cat, Yunqi Flight Diary and other well-known domestic authorization projects, will be displayed. At the same time, the exhibition site also provides "one-to-one" consultation services. Help enterprises to find appropriate authorization projects at the first time, and seize brand authorization business opportunities one step ahead.
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