Recently, the reporter learned that hosted by North Star International Exhibition (Beijing) Co., LTD., the three-day China Beijing International Imported Food Expo (IF China) and the International Wine Exhibition (First Wine China) will be held grandly in Beijing on August 23-25, 2013.
The exhibition attracted nearly 300 high-end food and wine brands from all over the world to gather together. It is the first professional international imported food Expo in North China.
Imported food is developing rapidly in China and the market prospect is very broad
Amid doubts about food safety in China, imported food manufacturers have raised their expectations for the domestic market. According to statistics, the sales volume of imported food in 2012 increased nearly five times compared with 2011. The huge market is attracting more and more foreign food producers and traders to China.
According to the reporter, the top of the domestic market out of endless food safety problems, so that China's imported food has been for many years to show a rapid growth.
According to the Food Industry Association of the United States, China's imported food is in a period of rapid growth. By 2018, China is likely to become the world's largest consumer of imported food, with the mainland's imported food market set to reach Rmb480bn. China's consumption of imported food will reach a "parallel spurt" growth in the coming period, the market prospect is very broad.
Demand for wine in China is growing stronger
Wine is taking a growing share of China's liquor retail market. According to an industry analysis report released by Mintel, a leading global consumer, product and market intelligence provider, the consumption capacity of China's wine market will reach 2.827 billion liters by 2017, with total consumption reaching 93.8 billion yuan, an increase of 102.5 percent.
"Wine is gradually taking a share of the market from beer and traditional Chinese distilled drinks. With baijiu containing 40-60 per cent alcohol by volume, and the government cracking down on drink-driving and restricting its consumption at official receptions, wine is starting to make its way onto the dinner table as an alternative, "said MatthewCrabbe, analyst at Mintel." Chinese drinking habits that want to be closer to those of the West are also important drivers of wine's entry into the Chinese market. "However, wine also needs to compete with beer at the lower end of the market and imported spirits at the higher end."
With growing demand for wine in China, imported wines will benefit the most. Mintel's report shows that while domestic wines still dominate the market, imports are taking a growing share, accounting for an estimated 19.4% of total wine sales (retail + restaurant) in 2012. Moreover, the increasing variety of imported wine makes imported wine begin to enter the low-end market quickly, which threatens the original price advantage of domestic wine.
IF China&First Wine China is not only a grand event to display the world's high-end food and wine, but also a high-end platform for the collision and integration of new ideas, new technologies and new achievements, exhibitions, visits, learning and exchanges.
