On the morning of May 26, Beijing Ritz Huacun Exhibition Co., Ltd. and Shanghai World Trade Mall Co., Ltd. reached an agreement on the development planning of Shanghai Gift Show. The Shanghai International Gift and Housewares Exhibition hosted by Shanghai World Trade Mall will be incorporated into the Shanghai International Housewares, promotional products and handicrafts Creative Design Exhibition hosted by Beijing Ritz Huacun. After the merger, the name of the exhibition will continue to be Shanghai International Housewares, Promotional Products and Crafts Creative Design Exhibition, the venue will be moved to Shanghai World Trade Mall pavilion, the exhibition time will be adjusted to August 28 -30. The signing ceremony was held in Beijing Earl Garden Club.
As a member of Reed Exhibitions Group, Reed Exhibitions China Beijing International Gifts, Gifts and Housewares Exhibition has been successfully held for 28 years and is known as the "No.1 Gift Exhibition in Northern China". In 2011, relying on its professional exhibition background and 14 years of gift industry resources, Lizhan Huacun entered Shanghai, expanded the gift market in East China, and dug the supply and purchase demand of products in Yangtze River Delta, aiming to build the most valuable gift trade platform in East China. After 3 years, Reed Exhibition Group Shanghai Gift Exhibition has developed into a brand exhibition with nearly 1,000 exhibitors, 23,000 professional visitors and nearly 20,000 square meters of exhibition area.
Shanghai World Trade Mall is located in the emerging "Great Hongqiao Development Zone" of Shanghai, adjacent to the CBD business district and radiating the office areas of many well-known international enterprises. After nearly 6 years of development, WTO Gift Fair has accumulated rich local advantageous resources in Shanghai and international exhibitors' resources, which has a certain influence in Shanghai.
The merger of Beijing Ritz Huacun Exhibition Co., Ltd. and Shanghai World Trade Mall Co., LTD. Gift Exhibition is a real advantage of reorganization, strong union. It will break the competition between the two sides of the Shanghai Exhibition, the situation of resource dispersion, and form a new pattern. As the organizer of the merged Shanghai Gift Fair, Reed Exhibition Group will give full play to its professional advantages as an international exhibition company, integrate resources of the two parties, take root in the Shanghai market, deeply serve buyers in East China, and create the first gift fair in East China.
It is reported that Reed Exhibition Group has reached strategic cooperation with the Gift Industry Chamber of Commerce of All-China Federation of Industry and Commerce, Liwin World magazine, Huicong.com, Harmony Power Marketing consulting company, and concluded the five-part service alliance of chamber of commerce, exhibition, magazine, website, consulting, to comprehensively upgrade Shanghai Gift Fair and open a new chapter of exhibition service.
