On 20th of this month, the high-end gift Forum held in the Summer Palace Club of the Party School of the CPC Central Committee was held smoothly. The chairman, Zhang Xiaopeng, Cao Yundong, Wang Shaojun, Nie Weihong and other heavyweight guests had a fierce exchange of ideas and views on the status quo, trend and opportunity of the high-end gift industry. The conference adhering to the principle of dry goods and depth, It has portrayed the future pattern of high-end gift industry and the far-reaching context of the industry trend for many attendees.
First of all, Yu Zhigang, president of the Gift Industry Chamber of Commerce of Beijing Federation of Industry and Commerce, expounded his views on the present situation and opportunity of high-end gifts in the gift industry. President Yu pointed out that high-end gifts must develop towards refined channels in the future, and proposed to have a new understanding of luxury brands and culture. First of all, the transformation of enterprises under the new policy will also have a great impact on the sales of high-end gifts. In the past, high-end gifts were mainly used for gifts of government officials. When officials did not buy them, the pyramid height would be lowered, but the group would be enlarged. In the past, high-end gifts spent too much money on sales and advertising. Yu has great hopes for luxury goods to enter the gift channel.
Zhang Xiaopeng, chief editor of Gift Edition of Sales and marketing, president of Gift Industry Research Institute, said he was very pleased to enter the gift industry of luxury goods, he predicted that the third transformation of gift industry must be the transformation of real goods to luxury goods, and firmly believe that luxury goods will be a highlight of China's gift industry, he stressed that the most important factors affecting the development of enterprises and channel expansion is to grasp the opportunity, look at the trend.
Cao Yundong, CEO of Zhenzhen.com, gave us a wonderful speech on luxury e-commerce and his personal experience, so that we have a more intuitive understanding of luxury gifts, a profound analysis of the matching of luxury supply channels and gift industry, as well as the proportion of commercial gifts in the existing sales data.
Nie Weihong, chairman of Siheng Exhibition, and Wang Shaojun, Capital Gifts Online, also made professional explanations from the significance of the exhibition industry and high-end business gifts. They emphasized that the brand will appear when the exhibition develops to a certain extent, and it will cover the whole industry of the society. Moreover, they emphasized the importance of product promotion, in-depth introduction of the meaning represented by the brand and the culture behind the brand. And I believe that more and more people will understand and buy luxury goods, but also full of confidence in the whole industry!
Li Ning, the founder of Weili Technology, and Cheng Gang, the general manager of Zhongsi Primes, explained the operation and cooperation mode of luxury goods in the gift industry from a more professional and detailed perspective. They clearly described the future opportunities of the 12.8 billion luxury gift market, and how Weili broke through the development obstacles of luxury goods in the gift industry. To ensure the supply and quality of products, and centralized purchase of 3,000 different types of seasonal goods to meet the needs of customers of different gift companies, Weili's product quantity, quality, price advantages are obvious among the gift channel luxury suppliers.
Cheng Gang gave a more comprehensive explanation from luxury customer needs, product advantages, system platform, team services, logistics team, distributor standards and levels, so that gift enterprises have a deeper understanding of how to land cooperation.
Jia Zhiguo, general manager of Panming Trade, as a representative of foreign dealers, expressed the strong demand for luxury gifts in second-tier cities, the value of Weili luxury platform for developing local markets, and how to open up higher-end contacts and expand business space through luxury goods.
Wang Shaojun, Ma Jianzhi, Ming Hui, Li Hua, Jia Zhiguo and other excellent gift enterprises present on the day of the conference became the first core distributors of Weili and jointly explored the luxury market.
The last ceremony was the brand authorization ceremony of Aston Martin Gift Channel. Aston Martin is an international top luxury sports car manufacturer with a century-old history, inheriting the beauty and speed. Mr. Wei Xinrong, the representative of Aston Martin, expressed great confidence in the luxury platform of Vera, and hoped that more customers in gift channel could have the opportunity to experience the luxury value created by Aston Martin through Vera. Also expressed full confidence in the long-term stable cooperation with Weili.
After the forum, the participants said that the forum was full of information, and indeed a lot of dry, the guest's speech for the future development of the enterprise is also very inspiring, hope that the sponsor can continue to hold the forum. The organizer of Weili also said that it will invite more guests who talk about dry goods and more excellent high-end gift participants to join the forum in the future, so as to build a platform for full communication and cooperation. We will meet with you on May 20 every year, and thank you for your support and love.
