The concept of Chinese quality wine is put forward to meet the needs of market segmentation. At present, the overall quality level of Chinese wine is still at a low level, excessive packaging, shoddy, hype concept phenomenon is still common. At the same time, a group of visionary entrepreneurs began to produce high-quality products, which have won numerous awards in domestic and foreign wine competitions and have been recognized by consumer groups to a certain extent. However, how to establish a good brand image, how to expand the product sales channels? It becomes the primary problem faced by these enterprises. The concept of Chinese premium wine just meets the needs of these enterprises. Joining the ranks of Chinese premium wine can easily distinguish their own products from other products, and they have the initiative in the pricing and sales of products.
The promotion of fine wine in China is well-timed. When people's living standard is getting higher and higher and the consumer market is becoming more and more mature, it is wise for people to enjoy quality wine and learn to drink scientifically. If we create a high-quality and healthy product image in this process, we will get twice the result with half the effort; Secondly, in the great integration of world culture, Chinese culture has attracted the eyes of the world, as the carrier of culture wine will become the first choice of foreign consumers. In addition, in the market game between Chinese and foreign wine, domestic wine, which has been at a disadvantage, began to get more attention and recognition.
The promotion of quality wine in China first requires a broad consensus within the industry. To improve product quality and expand brand influence is the top priority of enterprise development in the new era. Maximization of scale and profit has become a non-mainstream thing. To build a collective brand of Chinese quality wine is conducive to the development of the enterprise and the industry, and the earlier the enterprise participates, the greater the benefit. The promotion of quality wine in China also needs to mobilize the strength of the whole society, such as wine industry associations, regional wine associations and government industry management departments, which play an important role in guiding and managing the development of wine. All kinds of media are the main force to publicize and promote domestic brands, and professional marketing companies and planners are essential to promote activities.
Companies are the main players in the promotion of quality wine in China. Entrepreneurs who participate in this activity should have high thinking and great wisdom. First of all, they should do a good job in internal work, have a reliable raw material base, a stable winemaker team and a solid sales channel. Secondly, you should have the spirit of dedication, willing to work for the region and the wine industry; Third, we should have a long-term plan, the establishment of a brand is not three or five activities can be completed, to develop feasible enterprise development planning and brand strategy, and actually implement.
In the 7th China (Shanghai) Wine & Spirits Exhibition in 2013, we will set up the booth of "Chinese Quality Wine" in the main venue, and play the banner of Chinese quality wine in a wider range. At the same time, we also plan to hold three to five large-scale Chinese quality wine promotion events on site. We firmly believe that only courage, bold exploration, only full of confidence to stand in front of the vast number of consumers and dealers, we are likely to get everyone's recognition and praise.
We look forward to more applause! We are looking forward to the victory of Chinese wine!
Look forward to your visit and guidance! Consult; (CWSE 2013 Liquor Committee);
Consultant: Wang Hao: 15801715208
