The annual charity event "2012(the Second China Charity Festival and 'Because of Love' 2012 Charity Festival", jointly created by the China Charity Festival Organizing Committee and many mainstream media at home and abroad, will be held in Beijing on January 23, 2013.
With the theme of "Let philanthropy be an Attitude", the festival aims to guide philanthropy from individuals to the public and from enterprises to society. We will promote in-depth exchanges among the government, media, business communities, academia and public welfare organizations on promoting the development of public welfare programs to build consensus.
Since the launch of the second Charity Festival, It has received the enthusiastic participation of many media such as China.org.cn, China.org.cn, Baidu Public Welfare, Shaanxi Satellite TV, Yahoo Public Welfare, National Business Daily, Huaxia Times, Kuliu.com, Caixun, Modern Consumer News, Financial World Weekly, Modern Corporate culture magazine, China New Era magazine, BNET Business School, Hexun.com, First Video, Big Public Network, Western Internet and so on. The festival hopes to use the power of the public media to create a network of public welfare reports and spread the warmth of public welfare.
The reporter visited the organizing committee about the preparations for the Second China Charity Festival. Up to now, The organizing committee has received nearly 300 well-known enterprises and brands including Shanghai Volkswagen, China Samsung Electronics, Korean Air, McDonald's, Nippon, Yip Chemicals, Pernod Ricard, Bayer (China), Jiumu Kitchen & Sanitary, Anta, capitaland, Everbright Bank Credit Card, China Merchants Bank, JDB and so on. A large number of public-spirited stars, including Luo Zhixiang and Jing Tian, have also sent messages to the festival. Many public-spirited stars will bring a wonderful public welfare feast through case sharing and public welfare performances.
It is reported that this year's charity Festival will have a major breakthrough in the form and content of the activity compared to the last one. The activity will present four highlights:
1. Leaders of international organizations and ngos, business celebrities, media leaders and public welfare stars will be invited to attend the opening ceremony of the festival. For the first time, 1-2 public welfare micro films will be selected to be shown on the spot to convey the concept of public welfare through videos.
2. The Charity Festival will set up a "charity sharing session", which will focus on sharing their ideas and best practices in the form of case sharing and in-depth dialogue.
The "Because of Love" 2012 Charity Festival is an important part of this year's Charity Festival. The annual charity role models will be introduced in the festival, and the charity groups they represent, the charity projects they advocate, and the charity events they participate in will be displayed. For the first time, a charity image Award was set up to encourage the public to use their own lenses to record the public figures and stories around them.
4. The Public Welfare Festival, together with elites from all walks of life, jointly launched the "Good Communication-Heart Plan" public welfare initiative. We encourage the public and enterprises to make more use of their own communication channels to discover the beauty of life in the form of words, pictures or videos, and spread the public interest stories around them.
About China Charity Festival:
Established in 2011, the China Charity Festival was first initiated by the mass media and jointly proposed by more than 100 experts and scholars, business celebrities and charity stars. The festival has always been adhering to the concept of public welfare and public welfare, and is committed to building a platform for interaction and communication among the government, media, enterprises, academia and charity organizations. Advocate small power to bring small changes, so that the happiness of mutual help in the continuous interaction and sharing. We advocate that enterprises, while developing themselves, should be responsible to people, responsible to the environment and contribute broadly to social development.
