Mobile Internet business traffic realization is the king

2012-12-04 09:45 0

"2012 Chuangchuangbang Annual Meeting and Chuangchuangbang 100 Annual Award Ceremony" hosted by Chuangchuangbang was held grandly in Beijing Millennium Hotel Hotel on December 1-2, Beijing time. The theme of this annual meeting is "Dream Illuminating Reality". The 2012 Chuangyebang Annual Conference is a grand gathering of China's new wave of business leaders, ceos of high-growth companies and top investors. It is an important meeting to share growth experience, explore business opportunities and look forward to business trends. In the special discussion on the morning of December 2nd, Chen Hua, founder of Sing Bar, Chen Chaoren, co-founder of Gusteau Rock, Chen Ziming, vice president of Wuchacha, Jin Li, founder of Moji Weather, Liu Jianguo, CEO of Aibang, Wang Jialiang, CEO of Touch Technology, jointly discussed the development status of mobile Internet.

Photo: Chuangchuang Bang

Mobile Internet development trend

Chen Hua, founder of Sing Bar, said, "Compared with last year's Internet development trend, this year's mobile Internet has several achievements. The growth rate of first users is very fast. Second, the space of mobile Internet is very large, and there are many, many new directions and new things, perhaps no one has thought about, but there are opportunities. Third, the mobile Internet is a brand new market today."

Jin Li's entrepreneurial feeling is that with the rapid development of mobile Internet, Moweweather is growing faster and faster in the Symbian platform, Android and Apple ios. At the same time, he revealed that the international version of ink weather has been tried, but the market response is not very good, he suggested that entrepreneurs if they want to enter the international market, must do some research.

Liu Jianguo, CEO of Aibang, noticed that in the past 2012, the development of LBS and O2O has attracted much attention, such as the cooperation between Apple and Google Map. He believes that this is a strategic move in mobile. At the same time, he suggested that if you want to start a mobile Internet business, you must pay attention to two points: First, some features of mobile phones, such as making full use of the advantages of LBS. The second sharpening, this product in the end to solve the problem, touched the user which pain point, this is very important.

Wang Jialiang, CEO of Touch Technology Co., LTD., believes that the mobile Internet may face the scenario of large-scale closure next year.

How is traffic realized

How to monetize the traffic, Chen Hua thinks: "There is a karaoke contest function on singing, you can cooperate with us, say on singing bar cooperation, audition his spokesmen, so we open the karaoke contest, this function may be officially released next Monday."

"As a catering industry, it is impossible to make big money in the short term," said Chen Chaoren, co-founder of Gusteau. "But we are also trying. For example, we are now cooperating with about 11 companies in the industry, including food delivery companies, like reservation companies, and short gully companies.

Chen Ziming, Vice president of Huacha, said, "Our mobile advertising revenue accounted for 14% in the third quarter, and the stock went up as a result. This is a good example of social media and mobile integration; In addition, the transaction volume of mobile Taobao on Singles' Day was 940 million yuan, accounting for about 5 percent of the total 19 billion yuan, which should be a big increase from last year. The mobile transaction itself has started to enter people's lives, so this is another model of progress."

Jin Li, founder of Mowei Weather, said, "As a pure tool client, the first thing to make profits is to make profits within the industry. Last year, we cooperated with Youmeng, which has a cross-promotion platform. Our first income also came from the promotion of CPA. This is a good starting point, but we can't always make money in the industry, we need to expand outside the industry, for example this year we tried to do some brand advertising cooperation. Beyond CPA, look at the revenue from brand advertising."

Love help network CEO Liu Jianguo said: "We now the whole idea of commercialization is that we provide a tool for businesses, we now call the whole network worker, love help the whole network worker, I specialized for businesses to provide a mobile client software, on the other hand we go to help do marketing, the third we are ready to provide a word of mouth management for businesses. In general, we want to turn Aibang into a lightweight CRI system for life service merchants."

Wang Jialiang, CEO of Touch Technology, said: "The business model of mobile Internet has not been formed yet. We do overseas markets, which I think is far from stable, and we are still exploring new revenue models."

Source:Press release and press release writing agency