In 2012, with the increase of mobile Internet user base and deepening of application, both mobile Internet and Internet ushered in new opportunities. Then, in the process of embracing the era of mobile Internet, what are the opportunities and future of Internet enterprises? On the morning of December 2nd, at the 2012 Chuangyebang Annual Conference, chaired by Min Li, CEO of Huxiu.com, Du Yue, Vice President of Strategy Development of Renren, Han Ying, Founder and CEO of VIVA Wireless Multimedia, Hong Qinghua, Founder and Chairman of Lvmama Travel, Jiang Lei, founder of Tiexue, Xu Longjiang, CEO of Dingding.com, and Zhang Yu, vice president of Boyuan Wireless Business, shared their views on these issues.
The picture shows the scene of special session 7
"Our CEO once said Renren faces one battle in the wireless space, and three brutal battles." "Said Du Yue, vice president of strategic development at Renren. A war refers to the traditional SNS how to continue to improve the active degree on the wireless Internet, how to provide different and differentiated services from microblog; The three battles are how to develop mobile games, how to make group-buying a presence on the mobile Internet, and how to build mobile services. These are closely related to the mobile Internet, it can be said that the mobile Internet has become a field of great importance to the Internet enterprises.
Dingding.com is a local life search website focusing on providing accurate life information services. "My judgment is that the Internet, specifically in my field, is dead-end." Xu Longjiang said. Jiang Lei, the founder of Tiexue network, also said that the development of mobile terminal is very fast, and its users and traditional PC users are very different, therefore, the Internet enterprise with a good user base on the PC end, is not necessarily able to successfully expand to the mobile user base.
Hong Qinghua pointed out that the mobile Internet currently occupies a limited share in Internet enterprises. The advantage of mobile Internet is tomorrow, but it is the future of Internet development. Mama Donkey has also set up a wireless business division, which is committed to introducing more talents for further development.
For the changes brought by the mobile Internet, Bo Yuan wireless obviously feel deeper. Boyuan Wireless was founded in 2009 and had more than 9 million subscribers by the end of 2011, Zhang said. You can see the huge impact of the mobile Internet. Zhang Yu briefly shared his three key factors for Internet companies to migrate to the mobile Internet. First, there is the name. Nothing is more important, he believes. For the mobile space, its biggest feature is that due to the limitations of the phone screen, there are actually very few channels to spread, so the name is very important. The second is content innovation. Third, you need a platform to wake up. The same is true of Sina Weibo, he said. If users don't open it for a week, they may forget it, so other platforms are needed to wake them up. Fourth, mobile apps can already be monetized.
As for how to develop in the direction of mobile Internet, Han Ying pointed out that there are still some bottlenecks in the development of mobile Internet, that is, the tariff problem. China has a high concentration of Internet mobile users, 70% of whom are China Mobile users. 3G network speed and cost problems are the limits of the development of mobile Internet applications. Therefore, Han concluded, the real wireless Internet era should break out next year or the year after. The barriers to entry for starting a business in this sector are low, and it is in a booming stage, which will also inspire a future explosion of grassroots entrepreneurship.
