The "2012 Chuangchuangbang Annual Meeting and Chuangchuangbang 100 Annual Award Ceremony" hosted by Chuangchuangbang was held in Beijing Millennium Hotel Hotel on December 1st and 2nd, Beijing time. The theme of this annual meeting is "Dream illuminating Reality". Xu Xiaoping, founding managing partner of ZhenFund, gave a speech at the scene. He took Nike, Coca-Cola and Apple as examples to share the role of corporate soul in uniting teams and attracting customers. Before the opening ceremony, Xu Xiaoping challenged Xiong Xiaoge's live performance of entrepreneurial style. He set the mood by holding the microphone sideways and squatting on his horse to imitate Psy's "Gangnam style" dance.
The picture is Xu Xiaoping's speech
A start-up must have a soul
Do start-ups need a soul? Xu Xiaoping says yes. He uses New Oriental as an example. Although the income of New Oriental in 1995 was 3 million or 5 million RMB, what attracted students was not the training and guidance institutions, but the stories, life and humor told by the teachers in the classes of New Oriental, which made parents feel that the study of New Oriental had changed the actions, morality and even thinking of the students. They explained more about the spiritual, cultural and ideological aspects.
Xu Xiaoping also made fun of Yu Minhong with a humorous joke: "Yu Minhong, who was the most backward student in Peking University at that time, can finally make Wang Qiang and I of Peking University sit up and take notice." Later, Wang Qiang and Yu Minhong joined New Oriental and eventually became its triumvirate.
"This is the soul of New Oriental, which left a deep impression on me." This New Oriental soul attracted him to return to New Oriental. "No matter how small an enterprise is, it must have a soul at the beginning."
Investing is about values
Xu Xiaoping, who founded Zhenfund in 2006, says it is too small to meet the needs of start-ups.
We believe that every entrepreneur we invest in can become a great entrepreneur. As long as you know what you are pursuing at the very beginning, what is the noble mission of your life, and the noble mission is the soul of the enterprise from the first day of your business."
In Xu's view, whether Nike's slogan emphasizes freedom or Disney's emphasis on making children feel happy, great companies have a soul. The LOGO of Apple is an apple with a bite taken out of it. The reason why Steve Jobs made a different computer is that the soul of the company is different, good at being independent and breaking the old rules.
