The growth rate of "baby economy" in Guangdong is obvious

2012-09-13 13:56 0

Guangdong is China's largest province in terms of economy and population. It is also a major province for the manufacture, export and consumption of maternity, baby and child products. It has a pivotal position and influence in the same industry. For example, in the toy industry, the total output value of toys in Guangdong accounts for 70% of the national total and produces about 50% of the toys in the world. Guangdong's clothing, hygiene and hygiene products are also well known at home and abroad.

It is understood that the total number of infants and toddlers aged from 0 to 6 years old in Guangdong is about 8 million. If the retail market data shows that the monthly household consumption of infant and toddler products is more than 900 yuan, the annual consumption of infant and toddler products in Guangdong is up to more than 86 billion yuan, accounting for the largest consumption market of pregnancy, infant and child products in China! At present, the fourth baby boom is taking place in China. The birth of dragon babies this year is a big boost to the consumption of baby products such as milk powder, bottles, toys, buggies and cribs.

The Pearl River Delta has a strong industrial foundation

In recent years, with the positive adjustment of manufacturing structure in the Pearl River Delta region, the manufacturing industry of maternity, baby and child products with good market prospects and large profit space has been developing rapidly. Located in the center of the Pearl River Delta, Guangzhou is the window of foreign trade. Adjacent to Hong Kong, Macao and Taiwan, Guangzhou radiates Southeast Asia. It gathers many manufacturing enterprises of baby products, especially some large and powerful ones. And Guangdong has a huge consumer market and trade centers, with incomparable strong advantages.

After years of market research and brewing, under the common appeal of many well-known enterprises in the industry, "Guangzhou International Maternity, Baby and children's Products Clothing Exhibition" was officially launched in 2009, the exhibition is co-sponsored by Guangdong Light Industry Association, Guangdong Maternity, Baby and Children's Products Association and Xinzhilian Exhibition Service Co., LTD. Meanwhile, it has received strong support from China Working Committee for Caring for the Next Generation, China Light Industry Federation and dozens of business associations in key provinces and cities in China.

As a professional exhibition focusing on promoting the scale, brand and international development of pregnancy enterprises in our country, the Guangzhou International Baby Exhibition has lasted for four years. It has become one of the most influential pregnancy industry gala in China, and an important platform for brand promotion and commercial cooperation among pregnant product enterprises and trade purchasers at home and abroad.

Domestic and foreign brand agglomeration scale to a higher level

Guangzhou International Baby & Children Exhibition brings together the latest maternity and baby clothes, supplies, food, health products, lathes, toys, educational early education products and related services from home and abroad. The last exhibition attracted enterprises from more than 20 countries and regions such as China, the United States, Germany, Britain, France, Italy, Australia, New Zealand, Japan, South Korea, and as many as 482 brands. It has welcomed Abbott, Biostime, Life Sunshine, Nestle, Beikin, Combe, Dr. Brown, Yingshi, Ha · Baby, This Life baby, Baby Zi Fang, Frog Prince, Mitsuki Bidi, Minimoto, Fujimi, Tang Mihan, Obi, Starmoon, Sanyo, Shi Ba, Love, French baby Zi Fang, Steir, October Angel, Stokke, Parbest, Nule, and Ruzi Bao , Guang He Tang, Hello Kitty, Disney, Huizhu, BATA, Bisni, Magic House, Snoopy, Garden Baby, BEEBEES, Harvard baby, Gymboree, Beauty Jim, Butch Happy Garden and many other well-known brands made a grand appearance.

2012 Guangzhou International Maternity, Baby and Children's Accessories Exhibition will continue to be held in Pazhou Exhibition Hall, the largest exhibition hall in Asia, from November 15 to 17. With the theme of "Innovation, fashion and technology", the exhibition closely follows the pulse of the industry development and the international development trend, focusing on the display of safety and health, green, innovative and high-tech products. It is expected that the scale will reach 30,000 square meters, with more than 1,500 booths and more than 600 participating brands.

The number of diversified buyers hit a new high during the same period

In addition to new product displays and brand promotion, A series of activities will also be held in the same period of this year, such as "2012 China Pregnancy, Baby and Child Industry Innovation and Development Forum ", "2012 China Pregnancy, Child and Child Industry Selection and Award Ceremony ", "Baby and Child enterprise operation management training course", "Baby and child industry market planning and promotion skills Lecture", "Fashion New product Release Conference", "parent-child interactive Games", etc. The interaction and communication between domestic and foreign industry personnel will be further promoted through the lectures of experts and the leading role of famous enterprises. The author believes that the high degree of interactivity and practicality reflected in the exhibition is an important "killer app" to attract professional buyers.

According to the buyer data analysis of previous exhibitions, the buyers of Guangzhou International Pregnancy and Baby Exhibition are mainly composed of agents, dealers, import and export traders, maternal and baby products chain stores, children's wear, children's shoes, toy stores, department stores, large supermarkets, etc. It is reported that there were 43,456 visitors from 29 provinces and cities in mainland China, Hong Kong, Macao and Taiwan, as well as 30 countries such as the United States, Russia, Malaysia, Australia and South Africa. Among them, business owners, general managers and middle and senior managers accounted for 59.3%. The organizer of the exhibition said that it will further strengthen the publicity and promotion of the exhibition in countries around the world to attract more purchasing decision makers to visit and purchase, and the number of buyers is expected to reach 60,000. And more and more young people after 80 actively pay attention to modern consumption, marketing and management, the first choice for starting a business in the maternity, infant and child industry, visiting the conference is also a good way to quickly understand the industry, insight into business opportunities.

China's maternity and infant industry has a huge development space and broad prospects. The prosperity of the maternity and infant industry brought by the "baby boom" and the innovation of cutting-edge technologies will be fully reflected in the International maternity and Infant Products and clothing Exhibition. The function of professional and international exhibition is just like a "gas station", which plays a positive role in promoting the development of the industry, enterprises and even individual retailers.

Source:Press release and press release writing agency