Compared with the traditional form of public relations advertising, advertorial publishing is still relatively "young" in China, and it has only been a few years since it was really known to the public. But because this industry threshold is low and the market is large, so many enterprises in the industry, mountains stand in abundance. "Companies that do this only need two people, one for sales and one for media contacts, and that's enough," one joked. After nearly two years of blowout development, China's advertorial publishing market showed a chaotic, began to enter the Warring States period.

This is the historical law summed up by the ancients, and it is also the law of the commercial market. Disordered market competition is bound to hinder the development of the industry, but it is also a necessary stage of an industry. When it comes to this time, there is always a king of the industry to restore order, and among the many press release companies in China, who will play that role?

In every industry, the leading enterprises that can end chaotic times and create a new situation generally have three elements: first, they have superior strength in the industry; The second is to see the timing, in the group of male melee decisive attack, establish the king's status; Third, we can continuously strengthen our strength and boldly make new attempts in this process. From the above three points, the most king of the weather, is Zhaodong

Qin destroyed the six States and unified the world, the most crucial factor is its own strength. Founded five years ago, Zhaowentong has become the largest domestic advertorial release, press release, press conference organization, network marketing company, occupying half of the market, comparable to the Qin state in the Warring States period. On July 7 this year, Internet Research released the Fifth China Internet Brand Awareness, Consumer Behavior and Satisfaction Survey Report, which revealed the 16 most influential brand awards. Zhaowen won the "Most Influential" award in the field of advertorial publishing, becoming the first brand in the field of Chinese advertorial. According to the survey report, in the field of advertorial communication, the enterprise utilization rate of the service provided by Asomantong reaches 46.2%, ranking the first in the industry, while the enterprise utilization rate of the communication agencies of other brands is less than 20%. Such a market position determines that Zhaomitong has the ability to lead the industry into a new era.

Unifying the world requires not only strength, but also ambition and the ability to seize the opportunity to make a series of actions. Since the beginning of this year, Aswen has made great efforts frequently: March 25, launched the release of 25 media advertorials at the price of 4000 yuan; On May 14, Zhaomitong said that a plan to buy a well-known public relations company with 100 million yuan has entered the implementation stage. The large price reduction and the fast expansion speed have shocked the industry, which fully reflects the ambition of Zhaomitong to establish an absolute dominant position in the advertising industry as soon as possible. At the same time, it has repeatedly won the award of "The Most Influential" in the field of advertorials publishing, the award of the most online word-of-mouth advertorials publishing service Agency and other awards, which makes it more prestigious than anyone else.

In addition to holding the traditional position of press release, Asomitong has begun to enter the online advertising market. Although it is still in the trial stage, it has already threatened to compete with Haoye and Yi Media. In a sign of just how aggressively the company is trying to boost its brand, last month it launched an unprecedented nationwide campus recruitment campaign.

To end the industry chaos, we must eliminate a number of unqualified enterprises with low quality. From the recent actions of Asomitong, the industry giant transformed into a "price butcher", "all-round soldier", it is to bring tremendous pressure to those who do not have advantages of the peer small and medium-sized enterprises, so that it can only exit the market unprofitable. The "unification war" of China's advertorial publishing industry is in full swing. Can the powerful offensive of the news channel end the troubled times of the industry? Will other giants, such as PR Newswire Asia, which are currently sitting on their hands, suddenly stumble? Can this war establish a more perfect industry order and further expand the market? These questions are still unanswered, but let's laugh.