Many enterprises have encountered crises and know some ways to deal with them. However, when enterprises encounter crises, they will inevitably want to "cover up" the crisis first. Enterprises and entrepreneurs often show a kind of indifference, which can be "cover up" without apology, explanation and compensation. According to the network crisis public relations company Zhaowen senior personnel understand, in recent years the network crisis can be seen, the traditional "cover" crisis approach, in the network era has been stretched. With the popularity of the network, the business environment will be more difficult, more prone to mistakes, consumers will be more demanding.
Preventative, real-time monitoring
Most crises are foreboding. Enterprises tend to intervene only when the crisis is out of control. However, it is often difficult to reverse the situation in the Internet with its high-speed information transmission. So how to avoid the crisis? The news reminds the majority of business owners: to always monitor the Internet of business dynamics, consumer feedback. Don't wait for negative information to become known to you. Because netizens have a "would rather believe it has, not credible its no" attitude, do not let everyone on your enterprise brand have a wary Oh.
Sincere communication and understanding of public opinion
When the network crisis appears, we must always with sincerity and acceptance attitude to deal with the crisis. Listen to the opinions of netizens, accept the criticism of the media, and follow the principle of sincerity and friendliness of the enterprise to the public after comprehensive consideration. Don't panic when the crisis appears. Asweitong suggests that enterprises should set up a crisis public relations team and publicize the public with the same caliber, so as not to give the media and the public an excuse. In dealing with the crisis must be polite and disciplined, maintain a good attitude, but also to lose image, at the same time to take decisive, correct measures, timely with the crisis of consumers for good communication. Even if the responsibility is not in the enterprise, we should leave room for consumers to avoid misunderstanding, to reflect the magnanimity of the enterprise.
Dare to accept and improve yourself
If the enterprise can deal with the birth of the network crisis properly, often the enterprise crisis will become the vitality of the enterprise. After the enterprise crisis treatment, it can take advantage of the situation to do a good job in the aftermath, such as restoring the trust of consumers, society and government to the enterprise. Taking advantage of the crisis opportunity of high social attention in the early stage, the enterprise can increase the publicity of its brand image and corporate image in the local mainstream media, so that more people can know and understand that the enterprise is a very strong enterprise with a strong sense of social responsibility. Let them further feel the enterprise's serious, responsible and care for consumers, so as to form a continuous good reputation effect. Beijing network marketing company Zhaowen to remind the majority of business friends of this kind of publicity not only can have the impact of the idea to reverse, at the same time this kind of public relations reports also to reverse the direction of the media and dilute earlier adverse reports played a very good role, more can reflect the veteran corporate public relations department.
Enterprises should also pay more attention to the network public opinion, should have more open, transparent and rapid response consciousness, in order to seek advantages and avoid disadvantages, must not take chances. Network crisis public relations is a measure of our public relations comprehensive strength of the standard, but also small and medium-sized enterprises based on the basis of development. Wang Na, senior editor of News Channel, reminded us again: crisis is like fire, but the focus of fire fighting is not only the fire fighting itself, but also the whole process before, during and after the fire fighting.
It is understood that Aswen - Business News Communication and Monitoring platform (Aswen World Media Group) is the first and only organization in China to provide national text, picture and multimedia press release and information monitoring for enterprises. At the same time, together with the news of the world News network, including finance, finance, agriculture and industry, real estate, energy, fashion, tourism, exhibition, law and other categories of institutions to provide news release, corporate news spokesman training, business news compilation, business information monitoring services.
More than 24,000 domestic and foreign media and more than 10,000 journalists, covering five types of print media (daily, evening, business, city, morning), professional and industry media, national network media, local information port, professional network portal and other diversified media situation. Newsletters spread information quickly and accurately within seconds. When enterprises need crisis public relations, the news can be published in dozens of well-known media within a few hours at the same time, in order to minimize the loss of enterprises. Consolidate the company's brand reputation, so that the majority of consumers have a comprehensive and detailed understanding of the company's development dynamics and product promotion, enhance customers to their own brand stickiness. It is a good public relations helper for enterprises to deal with crises.
