The natural nature of wechat as a social tool, can derive a variety of information exchange and interaction, but also gave birth to a variety of wechat marketing methods. "Drift Bottle" is the most and simplest thing used by Zhaomun in its promotion.

The first marketing method is based on wechat's "drift bottle" function. Users can post voice or text messages and then throw them into the sea. If other users "catch" them, they can start a conversation. China Merchants Bank's "Love Drift Bottle" user interaction is a typical case.

The second way of marketing is based on wechat's "location signature" function. Businesses can use the "user signature file" this free advertising space for their own publicity, nearby wechat users can see the business information, hungry God, K5 convenience store, etc., adopted the wechat signature file marketing.

The third is "QR code". Users can add friends and follow corporate accounts by scanning QR codes. Enterprises can set their own brand QR code, with discounts and offers to attract users' attention, to explore O2O marketing mode.

The fourth is "open platform". Through the open platform of wechat, app developers can access third-party apps and put app logos in the attachment bar of wechat, so that users can easily call third-party apps for content selection and sharing in a session. For example, Meilishuo.com users can share their content in Meilishuo.com to wechat, which can make a Meilishuo.com product get continuous transmission, and then realize word-of-mouth marketing.

The fifth way of marketing micro blog marketing tool is "public platform". In the recently opened wechat public platform, everyone can use a QQ number, create their own wechat public account, and on the wechat platform to achieve a full range of text, pictures, voice communication and interaction with specific groups.