Replay of "Jia Junpeng Incident" :

On July 16, an empty post of "Jia Junpeng, your mother calls you home for dinner" on Baidu's "Warcraft Post Bar", almost teasing, attracted more than 200,000 users in just five hours, and nearly 10,000 users participated in the post. As of 21, the post on Baidu Post Bar has exceeded 240,000. The popularity of this post, By the vast number of netizens nicknamed the "network first god paste".

"Jia Junpeng" has become popular. Although we don't know whether he really exists, we do know that this post has driven the heat of discussion in major forums. Lead business platform (http://www.zwtxnews.com/service_rule.html) said, this post will be each big BBS as a marketing tool, so as to achieve brand promotion purposes. World of Warcraft, an online game with 5 million players in mainland China, generated 7.1 million clicks and more than 500,000 replies on major forums in just one day, a level of popularity never seen before. "Mom calls you home for dinner" such a tender words have aroused the resonance and interpretation of everyone, because addicted to online games players actually have a sense of guilt for their families.

Chaowen said that when the number of netizens concerned about this post reached a certain number, the forum post will be geometric growth, this time not everyone has a guilty mind, people began to appear, the following post is more and more absurd, producing a typical group unconscious behavior. As for the direction of this post, Hu Yiqing thinks there are two possibilities. One is concerned about the phenomenon of "Internet mob", and relevant authorities will shut it down; Second, the original non-commercial behavior, eventually commercialized, in a few days, maybe "Jia Junpeng" three words have been registered.

From the speech of Zhaomantong, it is not difficult to see that forum marketing has witnessed a miracle, as the most important part of network marketing, more and more "Internet hot events" traction out of the forum heat, once the use of forum marketing this "molecule", will produce fission effectiveness. Do a good job of promotion, with the help of forum discussion hot spots, so as to achieve forum marketing is undoubtedly a multiplier effect with half the effort.

At the same time, it can be seen from the online promotion of Wang Laoji that after the "May 12" earthquake, the rapid promotion of its forum has driven the hot discussion among netizens, and it has achieved huge profits in terms of brand reputation and sales. Therefore, there are more traditional enterprises began to pay attention to the promotion of the forum.

As can be seen from the above examples, the promotion effect brought by forums should not be underestimated. However, in order to operate the marketing of forums, the core point is to have a deep understanding of the characteristics of each forum and understand the network popular words, such as YY, BS, playing soy sauce, hide and seek, etc. Really want to do a good job in forum marketing, we must have people who know and are familiar with forums every day. They know how to communicate with net friends in network language better than you.