The media is a double-edged sword. It's a common understanding in the industry that the media can be your friend or your enemy, and it can be deadly. How to do a good job in media public relations is to guide and maintain media relations, government relations, partnerships, investor relations and even consumer relations, to create a favorable public opinion environment for enterprises, and to carry out brand communication in an objective position in a way more acceptable to consumers. Especially in the face of crisis in the enterprise, using all resources, how to guide things and sound to their own favorable direction? Asnews.com, an online public relations company, says there are a lot of tricks involved. http://www.zwtxnews.com/service_rule.html

First, strengthen communication

People often say that a snobbish person is to use the present hand, do not have to ignore, such a relationship to the critical time I am afraid the present hand is useless. The same goes for media PR. Regular emotional contact, information communication, will lubricate the relationship, a lot of things can be naturally solved. More importantly, the media will have enough understanding of the enterprise, so there will be less misunderstanding. You know, there's no such thing as big or small. Small things can turn into big things, and big things can turn into small things. In such an advanced information age, what gets out can't be undone. If the media have a good understanding of the enterprise, they will give up some content that is not in line with the reality when publishing news, or communicate with the enterprise in time, which saves a lot of trouble.

Two, fixed press spokesman

We all know that each government has a press spokesman, who is dedicated to dealing with media interviews and release news. Others are not allowed to casually accept interviews and make comments. The reason for this is to ensure that the external voice is consistent, should say, should not say, do not say, should say the appropriate. The media is very sensitive, the slightest mistake will be caught, too late to regret. At the same time, being fixed as one person also means that the relationship is strong and sustainable.

3. Make news

It's not enough to just rely on the relationship, the business development is weak, the news reports are empty, the media will also alienate you, as mentioned above, the media needs raw materials, the more strong material can attract them. Public relations is to be good at digging the internal resources of the enterprise, with the same news sensitivity and professional sense as journalists. Do not send some annual output of how many tons, how much profit, and how much profit and tax paid to the state, or help the poor and so on similar readers do not catch the so-called news. It is of certain news value to publish new marketing ideas and market performance of enterprises in economic newspapers, and to publish articles showing the personal charm of enterprise leaders in leisure evening publications. When Zhang Ruimin of Haier smashed the defective refrigerator in public, it is a good news, which is still talked about. With good news, the media will take the initiative to hype for you, which is not only the best soft advertising, but also promotes the relationship with the media.