Asahi: To build China's first "aircraft carrier" among Internet publishing companies

2010-08-19 17:19 0

As the fourth media gradually in the increasingly fierce media competition, network publishing has gained its own status undisputed, its influence has been comprehensive and profound into people's political, economic, cultural life and other aspects, become the means and ways of news communication activities can not be abandoned. On July 16, 2009, China Internet Network Information Center (CNNIC) released the "24th Statistical Report on the Development of the Internet in China", showing that as of June 30, 2009, China's Internet users (338 million), the number of broadband Internet users (320 million), the number of national top-level domain name registration (12.96 million) three indicators still ranked first in the world. Internet penetration has steadily increased. Affected by the development of 3G services, the number of Internet users using mobile phones has reached 155 million, accounting for 46% of Internet users, an increase of 32.1% in half a year.

From this series of data, it can be seen that the scale of Internet users and broadband Internet users is growing rapidly. Why do enterprises do not know how to use such a good network group and advertising? Undeniably, now there are many domestic enterprises, have good products, but unfortunately there is no way to spread, indoctrinate people in the brain, since this is the case, then how to impress people to buy? How can we talk about expanding the market? Simple advertising, high cost, consumers do not buy and other factors, resulting in higher costs for enterprises but can not receive the effect, which is no one is willing to see. However, if an enterprise chooses online publishing to promote its brand and image, it can influence consumers imperceptibly. In their eyes, online publishing is just like newspaper news, which is to recognize the authority of media news.

From the present, the most influential and authoritative company in the domestic network publishing company industry, Zhaomintong is bound to do a good job. Compared with PR Newswire's "press machine" and China Business Telecom's "narrow media coverage", Asomink has "repaired" the shortcomings of the two companies. At the same time, it has also integrated PR Newswire's press service and China Business Telecom's characteristics of a wide range of customers, so as to further improve and expand its strength and layout.

To the outside world, it may be strange, but to the inside world, or to its consumers, it is like Mercedes Benz in private cars, a famous brand. From its own biggest advantage, its precise release mechanism determines its future form, that is to build the first "aircraft carrier" in China's Internet publishing company.

The author believes that Zhaomitong is fully equipped to build the "aircraft carrier" in China's network publishing companies, there are three points:

First, more than 24,000 domestic and foreign media and more than 10,000 journalists, covering five types of print media (daily, evening, business, urban, morning), professional and industry media, national network media, local information port, professional network portal and other diversified media situation.

Second, disseminate information quickly and accurately within seconds. When enterprises need crisis public relations, the news can be published in dozens of well-known media within a few hours at the same time, in order to minimize the loss of enterprises. According to the regional coverage requirements, ensure that the press release radiation to the second and third tier cities

Third, to do the largest range of release on the network, expand the influence of public opinion, while improving attention combined with the promotion of related products synchronously. At the same time, the adoption of the news communication mode for promotion can produce frequent news exposure. Moreover, the first appearance of corporate news in Google, Baidu, Yahoo and other search engines makes corporate news rank high.

Whether in terms of company size, radiation area and credibility, Zhaomintong is fully equipped to become an "aircraft carrier" in China's network publishing industry. http://www.zwtxnews.com/service_rule.html